In this data-driven age, companies across the economy are actively seeking ways to collect and use consumer data. For example, the car-hailing app Uber has been accused of monitoring their users’ mobile phone battery and then charging them more if their battery is low (see Note 1). The travel website Orbitz has also faced questions on whether they display more costly hotels to Apple Mac users (see Note 2). If data is misused, this will only fuel consumer concerns about how their information is collected and force lawmakers to seek more prudent ways to monitor the data collection practices of companies.
22 Aug 2024
