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Recently, the topic of “more than half of computing power being used to produce feel-good short dramas” has sparked heated discussion in China’s tech circles and public discourse.

A single product photo and a brief text description can now be turned into a short advertising video complete with camera movement, character actions, and background audio. Generative AI for video is reshaping how content is produced, while also giving more small and medium-sized enterprises the chance to experiment with visual creativity that was once prohibitively expensive.

Prof. Xin Tong (HKU Business School) and Lingchong Liu (HKUST) argue that judging AI-generated text requires the tools of literary criticism. Drawing on Shklovsky’s “defamiliarisation”, they link “mode collapse” in language models to a bias toward familiar text, urging AI users to “make the stone stony” again.