學術論文
研究焦點
全球學者
知識轉移
明德商論
龍虎山下
媒體報導
Growing user base in the early stage of sharing economy platforms: An integration of competitive repertoire and institutional legitimacy theories
Growing user base in the early stage of sharing economy platforms: An integration of competitive repertoire and institutional legitimacy theories
Sharing economy platforms are pressed to rapidly grow user bases at the early stage by aggressively targeting potential users through competitive actions. Due to the volatile nature of the sharing economy and its disruption to industry norms, these platforms encounter legitimacy challenges that impede user base growth. This paper integrates competitive repertoire and institutional legitimacy theories to develop a research model that explains early-stage user base development in the sharing economy. We posit that the early-stage user base is associated with structural characteristics of the competitive repertoire, whose effects are moderated by a platform's socio-political legitimation efforts that address stakeholders’ regulatory and normative concerns. Using a comprehensive sample of 4644 monthly observations of 129 sharing economy platforms in China, we find that the volume of two context-specific competitive actions, offering economic incentives and staging high-visibility events, along with competitive repertoire complexity, are positively related to the platform's early-stage user base. We also identify a significant negative relationship between repertoire differentiation and user base. Direct relationships are moderated by socio-political legitimation, however, such that legitimation weakens the positive impact of context-specific action volume but enhances those of repertoire complexity and differentiation. Managerial and practical implications are discussed in light of the findings.

Pushing Yourself Harder: The Effects of Mobile Touch Modes on Users’ Self-Regulation
Pushing Yourself Harder: The Effects of Mobile Touch Modes on Users’ Self-Regulation
Many mobile applications use push notifications and reminders to explicitly educate, remind, and motivate users to perform healthy behaviors. However, users do not always act according to these explicit digital interventions. Our study investigates whether users’ self-regulation can be implicitly facilitated with a proper mobile interaction design. Specifically, we investigate the impacts of two touch modes that are supported by force-based interaction technology, that is, pressing and tapping. Drawing on the theory of embodied cognition, which suggests that people automatically infer meanings from their bodily actions, we conjecture that pressing, compared with tapping, enhances self-regulation because the action of pressing on the touchscreen embodies resolute approach motivation toward goals. We test our hypotheses in three experiments. The first experiment investigates beverage choices on a mobile app; the second experiment examines goal setting on a fitness app; and the third experiment focuses on personal hygiene learning on a mobile education app. The results from the three experiments show that pressing actions can improve users’ self-regulation in selecting a healthier but less tasty beverage (Study 1), setting higher exercise goals and performing more physical exercise (Study 2), and reducing lapses in maintaining personal hygiene (Study 3). In addition, such effects were more salient among users with a higher level of health knowledge and a promotion-focused health orientation. This study contributes to healthcare IT research by showing that mobile interaction can be leveraged to nudge users toward enhanced self-regulation.

整合分析:拉引營銷活動對多元渠道企業進行有效營銷的影響
整合分析:拉引營銷活動對多元渠道企業進行有效營銷的影響
是項研究為一個針對拉引營銷活動如何影響多元渠道企業有效地推行營銷活動的整合分析。高度靈活的拉引營銷活動,目標是令多元分銷渠道組合更具吸引力。作者透過整合以往的多元渠道分銷文獻,研究營銷活動是否有效,與拉引營銷活動及其分銷渠道結構的配置,以及客戶、競爭及產品類別的關係。是項分析結合研究樣本的企業、數據和模型屬性,發現當多元渠道企業在所有分銷渠道中使用數碼廣告和價格促銷時,營銷活動更有效。跨渠道價格歧視並不會令營銷活動更有效。此外,數碼廣告和價格促銷是否配合多元化的渠道、渠道的豐富性、客戶體驗、市場競爭力和產品消費頻率,也會對有效推行營銷活動造成影響。

春節幸福感和疫情感知風險調查:來自機器學習的洞察
春節幸福感和疫情感知風險調查:來自機器學習的洞察
2023年剛結束的兔年春節內地民眾過得怎樣?調查顯示,兔年春節期間,民眾的幸福感平均值為5.47,介於“比較開心”與“開心”之間(1為最低值,7為最高值),“比較開心”以上人群占比為83.1%。
How to Recover from Work Stress, According to Science
How to Recover from Work Stress, According to Science
To combat stress and burnout, employers are increasingly offering benefits like virtual mental health support, spontaneous days or even weeks off, meeting-free days, and flexible work scheduling. Despite these efforts and the increasing number of employees buying into the importance of wellness, the effort is lost if you don’t actually recover. So, if you feel like you’re burning out, what works when it comes to recovering from stress? The authors discuss the “recovery paradox” — that when our bodies and minds need to recover and reset the most, we’re the least likely and able to do something about it — and present five research-backed strategies for recovering from stress at work.

Purple Haze, All in My Brain
Purple Haze, All in My Brain
Jian Zhang from the HKU Business School along with authors from the Shanghai Advanced Institute of Finance at Shanghai Jiao Tong University, INSEAD in Singapore and the PBC School of Finance at Tsinghua University, helped to advance understanding of this phenomenon in their recent paper, called Air Pollution, Behavioral Bias, and the Disposition Effect in China. The team studied how air pollution can affect mental health by intensifying a certain type of cognitive bias observed in financial markets.
研究企業之間的協調行為 – 郝宇博士
研究企業之間的協調行為 – 郝宇博士
計算機編程聽起來好像和經濟風馬牛不相及,但擁有出色的編程技術,不但能幫助個人進行經濟學學術研究,更能助你在商界捉緊更多就業機會。

疫況愈下 「清零」何價?
疫況愈下 「清零」何價?
香港在連續數月「清零」後,在社區出現Omicron變種病毒個案,爆發第五波疫情,特區政府因而重新推出表列處所須關閉等社交距離防疫措施,並取消多項大型活動。
構想虛擬貨幣的未來 – 游楊博士
構想虛擬貨幣的未來 – 游楊博士
作為教師,在鼓勵同學努力學習之餘,我亦會主動了解本地市場運作以及邀請僱主來到課堂分享業界經驗。

探究寧夏葡萄酒産業的ESG實踐
探究寧夏葡萄酒産業的ESG實踐
寧夏近年來成為中國出產葡萄酒的重要基地,該區釀酒量佔國產酒莊總量近半。寧夏各個酒莊不僅帶動了當地經濟發展,還成為中國葡萄酒行業的ESG先鋒,積極推動可持續農業、生物多樣性、綠色經濟以及當地文化保護。
數字平台有偏見 草根經濟難創新
數字平台有偏見 草根經濟難創新
數字平台通過降低消費者的搜索成本,有助於知名度不高的文化工作者找到知音,讓在傳統市場乏人問津的產品能以較低成本進入市場,令市場百花齊放。然而,在「流量為王」的時代,平台運營日趨偏頗,尤其是在中國的數字文藝娛樂市場,平台的推送和操縱能決定一部作品的命運,甚至窒礙產業創新。
海底電纜:數字經濟的絲綢之路
海底電纜:數字經濟的絲綢之路
海底電纜承載著全球約99%的洲際資料流程量,對推動數字經濟發展非常重要。中國政府在「十四五」規劃中明確提出要加快建設數字基礎設施,推動「數字絲綢之路」深入發展。
美國大選結果折射出的避責文化
美國大選結果折射出的避責文化
感冒具傳染性,你知道指責別人似乎也同樣具傳染性嗎? 心理學學者進行了一項實驗,讓參與者閱讀有關政治失敗的新聞,並寫下政客的過失。當他們看到政客將失敗歸咎於特殊利益時,更容易將自己的責任推卸給他人。同樣,若管理層輕易指責下屬,員工也會效仿,這樣就容易形成推卸責任的文化。
特朗普會辭退鮑威爾嗎?
特朗普會辭退鮑威爾嗎?
隨著特朗普成功當選下屆美國總統,儘管新政府將任命新的部門主管,但聯邦儲備委員會主席鮑威爾的職位並不會因此改變。鮑威爾雖由特朗普提名,但因加息問題,特朗普多次對其表達不滿。
企業精準落實ESG 物超所值締雙贏
企業精準落實ESG 物超所值締雙贏
時至今日,面對紛繁複雜的環境、社會和治理(ESG)指標和日益豐富的ESG實踐,ESG已不再是企業的邊緣議題。 以往企業通常根據不同評級機構的標準來提升其ESG評級。然而,全球約有600家不同的ESG評級機構,各自標準不一,導致評級結果不一致,這意味著即使企業在ESG方面投入大量精力,也可能獲得不同的評級結果。
美國大選結果折射出的避責文化
美國大選結果折射出的避責文化
感冒具傳染性,你知道指責別人似乎也同樣具傳染性嗎? 心理學學者進行了一項實驗,讓參與者閱讀有關政治失敗的新聞,並寫下政客的過失。當他們看到政客將失敗歸咎於特殊利益時,更容易將自己的責任推卸給他人。同樣,若管理層輕易指責下屬,員工也會效仿,這樣就容易形成推卸責任的文化。
特朗普會辭退鮑威爾嗎?
特朗普會辭退鮑威爾嗎?
隨著特朗普成功當選下屆美國總統,儘管新政府將任命新的部門主管,但聯邦儲備委員會主席鮑威爾的職位並不會因此改變。鮑威爾雖由特朗普提名,但因加息問題,特朗普多次對其表達不滿。
數字平台有偏見 草根經濟難創新
數字平台有偏見 草根經濟難創新
數字平台通過降低消費者的搜索成本,有助於知名度不高的文化工作者找到知音,讓在傳統市場乏人問津的產品能以較低成本進入市場,令市場百花齊放。然而,在「流量為王」的時代,平台運營日趨偏頗,尤其是在中國的數字文藝娛樂市場,平台的推送和操縱能決定一部作品的命運,甚至窒礙產業創新。