Fixated on finding an ideal partner? You may be missing out on your true match! HKU Business School’s Assistant Professor of Marketing, Ivy Dang, recently studied how people approach online dating platforms. She found that holding onto rigid ideals of the ‘perfect partner’ (i.e., Mr./Ms. Best) can end up overlooking genuinely compatible matches (i.e., Mr./Ms. Right).
14 Feb 2025
Faculty