思维领导
明德商论媒体报导
Prof. Xi LI
网购时代,「老用户与狗不得享受」的优惠,往往让忠实的消费者感到无奈。许多电商平台实施「一人一价」策略,甚至基于用户的购买习惯和浏览记录「看人下菜碟」,让不同的消费者为同样的商品支付不同的价格。此外,机票价格也在不断波动,越搜越贵已成常态。许多消费者发现,同一航班在不同时段价格差异巨大,甚至刚查看的票价,片刻后便上涨了。没错,你被算法操控了——作为消费者,我们对商家的这些套路早已见怪不怪。
阅读更多龙虎山下媒体报导
Dr. Yifei ZHANG
近年环球金融市场风起云涌,其中比特币的价格波动犹如过山车,备受追求高回报的投资者追捧。然而,在这片浩瀚的数字海洋中,大多数企业与投资者寻求的并非冒险,而是一个投资避风港。
阅读更多用算法拿捏消费者? 「割韭菜」之前,请三思
Prof. Xi LI


稳定币——数字汪洋中的信任之锚
Dr. Yifei ZHANG


整合分析:拉引营销活动对多元渠道企业进行有效营销的影响
Prof. Vincent Peng ZHANG


你的推文反映你自己吗?情感对网上新闻阅读和社交媒体分享的影响
Dr. Tuan Quang PHAN


我们的故事
Prof. Yan XIONG: Mastering Financial Markets through Data and Deep Analysis
Prof. Yan XIONG
Prof. Yan Xiong is HKU Business School’s Associate Professor of Accounting & Law and Finance. Originally from Yunnan, China, her academic journey was significantly influenced by her experience during her Master's programme, inspiring her to pursue a PhD and a career in academia. Her research focuses on the complex relationships between information, data, and financial markets, and addresses critical questions about the impact of big data on companies, investors, and policymakers.
How Can Consumers Make Better Social Decisions? Prof. Theresa (Tess) Kwon’s Research Journey
Prof. Theresa Anna KWON, Assistant Professor in Marketing
Navigating Our Polarized World: Professor Kian Siong Tey Decodes the Art of Agreeing to Disagree
Professor Kian Siong TEY, Assistant Professor in Management and Strategy
Professor Sundara Panchanatham’s Journey of Empowering Change through Knowledge and Compassion for Better Lives
Professor Sundara Panchanatham, Assistant Professor in Innovation and Information Management
参加活动



关注#港大经管学院
Play Video
港大经管学院