近年环球市场对可持续投资的需求有增无减,反映气候变化和环保的议题备受重视;与此同时,亦令人关注「漂绿」(greenwashing)问题,其中包括企业为求吸引消费者和投资者、提升商誉,在宣传与营销过程中,过度夸大产品或服务的环保成效。漂绿行为通常透过误导或虚假的陈述、广告或标签,使消费者和投资者误以为某产品或服务对环境有益,尽管事实并非如此。放眼全球,企业漂绿事件屡见不鲜。为防被误导,我们应关注产品的实际环保效果,而非只专注于广告和宣传。
22 May 2024
教学人员
Prof. Michael B. WONG
Dr. Yifei ZHANG
Prof. Zhiwu CHEN
Prof. Yan XIONG
Prof. Shusong BA
Assistant Professor
Senior Lecturer
BEcon/BEcon & Fin Deputy Programme Director and Admissions Tutor
Chair Professor of Finance
Cheng Yu-Tung Professor in Finance
Director, Centre for Quantitative History
Director, Hong Kong Institute for Humanities and Social Sciences
HKU Council Member
Associate Professor
MAcct Deputy Programme Director
Professor of Practice