Yulin FANG
Prof. Yulin FANG
创新及资讯管理学
Director, Institute of Digital Economy and Innovation
Professor

3917 1025

KK 1315

Academic & Professional Qualification
  • PhD (Ivey Business School, University of Western Ontario)
  • MPhil (University of Bergen)
  • BSc (Fudan University)
Biography

Yulin Fang is a Professor of Innovation and Information Management and Director of the Institute of Digital Economy and Innovation (IDEI) at HKU Business School. Before joining HKU, he was the Acting Head of the Department of Information Systems and Residence Master of Sir Gordon and Lady Ivy Wu Hall at City University of Hong Kong.  His research interests include digital innovation, digital entrepreneurship, digital transformation, platform ecosystems, and e-commerce/social media.

Yulin has published over 70 research articles in renowned information systems and management journals, including MIS Quarterly (MISQ), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), Strategic Management Journal (SMJ), Journal of Management Studies (JMS), Organizational Research Methods (ORM), Journal of Operations Management (JOM), Production and Operations Management (POM), and Journal of Organizational Behavior (JOB) among others. His articles have been cited over 10000 times (Google citation) with an H-index of 44.

He has served as a Senior Editor of Information Systems Research, Information Systems Journal, Journal of Information Technology. He is the Co-Editor-in-Chief of Information Technology & People. He was an Associate Editor for MIS Quarterly and Information Systems Research in 2012-2016, and was awarded the Associate Editor of the Year (2015) for his editorial services to Information Systems Research. He has also regularly served as a track co-chair for International Conference on Information Systems (ICIS) and Pacific Asia Conference on Information Systems (PACIS) since 2013. He was a faculty advisor at ICIS Junior Faculty Consortium in 2020, at ICIS Mid-Career Faculty Consortium in 2018, and PACIS Junior Faculty Consortium in 2023.

Yulin has taught extensively at Undergraduate, MBA, EMBA and DBA levels. He has supervised many cross-cultural student consultant teams to deliver management/information systems/data analytics consulting projects to fast-growing firms in emerging, Internet-empowered industries.

Yulin practiced as a management consultant with Accenture and Arthur Anderson before pursuing a PhD. He was specialized in (e-)business strategy, marketing strategy and IT strategic planning. He also provided independent consultancy services on knowledge/Innovation management for Canadian Government and Alcatel Global.

As a professional case writer, Yulin has developed many business cases on digitally-savvy corporations operating in Asia, such as Huazhu, Volkswagen, Cathay Pacific, Ctrip, Uber, Alcatel China, Google China, Tencent, HK Stock Exchange, and HK Airport. His cases “Keda’s SAP Implementation” and “Google in China (B)” were best sellers at Ivey Business School Publishing and European Case Clearing House, respectively. Over 100,000 copies of his cases have been distributed worldwide as of 2025.

Teaching
  • Digital Technology and Transformation
  • Knowledge Management & Innovation
  • Business Research Methods
  • Introduction to MIS
Research Interest
  • Digital innovation
  • Digital transformation
  • Platform ecosystems
  • E-commerce
  • Social media
Selected Publications
  • Wu, J., Fang, Y., Zhao, J.L., and Zhu, X. (2025) “Healthcare at the Crossroads: Impacts of Online Health Community on Off-line Healthcare Quality and Equity”, Information Systems Research, forthcoming
  • Gu, X., Cao, J., Fang, Y. (2025) “Review Manipulation and Filtering on Digital Platforms”, Information Systems Research, forthcoming
  • Xia, Y., Chen, H., and Fang, Y. (2025) “Third-Party Software Development Kit Utilization and Mobile App Market Performance”, Information Systems Research, forthcoming
  • FANG, M., Fang, Y., Gao, C., Leung, A., & Ye, Q. (2025). “The impact of “Lazy Minting” on seller performance in NFT marketplaces—A transaction cost economics perspective”, Journal of Operations Management, forthcoming
  • Chen, K, Fan, Y, Fang, Y., and Luo, X. (2025) “Beyond Money: Incentive Effects of Tokenized Ownership on User Contribution in DAOs”, Journal of Operations Management, forthcoming
  • Li, Y., Zou, HY., Kwon J., and Fang, Y. (2025) “Persuading Chronically Ill Patients of Medical Service Subscriptions in Physician-Driven Online Health Communities”, Journal of the Association for Information Systems, 26(4), pp. 948-976.
  • Jia, Y., Fang, Y., and Ouyang, J. (2025) “How Product Display Orientation Affects Customers’ Choice Satisfaction in Online Purchase: A Choice Closure Perspective”, Information Systems Research, Forthcoming
  • Zhang, X., Fang, Y., Zhou, J. and Lim, KH. (2025) “How Collaboration Technology Use Affects IT Project Team Creativity: Integrating Team Knowledge and Creative Synthesis Perspectives”, MIS Quarterly, 49(2), pp. 611-642.
  • Zeng, J., Fang, Y., Li, H., Wang., Y and Lim, KH. (2025) “Untangling the Performance Impact of E-marketplace Sellers’ Deployment of Platform-Based Functions: A Configurational Perspective”, Information Systems Research, forthcoming.
  • Zhou, J., Xu, T., Chiao, Y., and Fang, Y. (2024) “Interorganizational Systems and Supply Chain Agility in Uncertain Environments: The Mediation Role of Supply Chain Collaboration”, Information Systems Research, 35(1), pp. 184-202.
  • Zou, M., Sun, H., and Fang, Y. (2023) “Satisfaction to Stay, Regret to Switch: Understanding Post-Adoption Regret in Choosing Competing Technologies When Herding”, Information Systems Research, 34(4), pp. 1455-1475.
  • Wang, N., Yang, Y., Fang, Y., Li, H., & Lu, A. (2023) “Growing user base in the early stage of sharing economy platforms: An integration of competitive repertoire and institutional legitimacy theories”, Production and Operations Management, 32(11), pp. 3484-3503.
  • He, W., Hsieh, JJ., Schroeder, A., and Fang, Y., (2022) “Attaining Individual Creativity and Performance in Multi-Disciplinary and Geographically-Distributed IT Project Teams: The Role of Transactive Memory Systems”, MIS Quarterly, 46(2), pp. 1035-1072.
  • Hsu, C., Lee, J., Fang, Y., Straub, DW., Su, N., and Ryu, H., (2022) “The Role of Vendor Legitimacy in IT Outsourcing Performance: Theory and Evidence”, Information Systems Research, 33(1), pp. 337-361.
  • Zhou, J., Fang, Y., and Grover, V., (2022) “Managing Collective Enterprise Information Systems Compliance: A Social and Performance Management Context Perspective”, MIS Quarterly, 46(1), pp. 71-100.
  • Li, H., Fang, Y., Lim, KH., and Wang, Y., (2019) “Platform-Based Function Repertoire, Reputation, and Sales Performance of E-Marketplace Sellers”, MIS Quarterly, 43(1), pp. 207-236.
  • Fang, Y., Lim, KH., Qian, Y., and Feng, B., (2018) “System Dynamics Modeling for Information Systems Research: Theory of Development and Practical Applications”, MIS Quarterly, 42(4), pp. 1303-1329.
  • Guo, S., Guo, X., Fang, Y., and Vogel, D., (2017) “How Doctors Gain Social and Economic Returns in Online Health-Care Communities: A Professional Capital Perspective”, Journal of Management Information Systems, 34(2), pp. 487-519.
  • Dong, MC., Fang, Y., and Straub, DW., (2017) “The Impact of Institutional Distance on the Joint Performance of Collaborating Firms: The Role of Adaptive Interorganizational Systems”, Information Systems Research, 28(2), pp. 309-331.
  • Dong, MC., Ju, M., and Fang, Y., (2016) “Role Hazard between Supply Chain Partners in an Institutionally Fragmented Market”, Journal of Operations Management, 46(1), pp. 5-18.
  • Sun, H., Fang, Y., and Zou, M., (2016) “Choosing a Fit Technology: Understanding Mindfulness in Technology Adoption and Continuance”, Journal of the Association for Information Systems, 17(6), pp. 377-412.
  • Wang, X., Fang, Y., Qureshi, I., and Onne, J., (2015) “Understanding Employee Innovative Behavior: Integrating the Social Network and Leader–Member Exchange Perspectives”, Journal of Organizational Behavior, 36(3), pp. 403-420.
  • Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., and Lim, KH., (2014) “Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms”, MIS Quarterly, 38(2), pp. 407-427.
  • Zhou, Z., Fang, Y., Vogel, DR., Jin, X., and Zhang, X., (2012) “Attracted to or Locked in? Predicting Continuance Intention in Social Virtual World Services”, Journal of Management Information Systems, 29(1), pp. 273-306.
  • Sun, Y., Fang, Y., Lim, KH., and Straub, D., (2012) “User Satisfaction with Information Technology Services: A Social Capital Perspective”, Information Systems Research, 23(4), pp. 1195-1211.
  • Qureshi, I., and Fang, Y., (2011) “Socialization in Open Source Software Projects: A Growth Mixture Modeling Approach”, Organizational Research Methods, 14(1), pp. 208-238.
  • Colazo, JA., and Fang, Y., (2010) “Following the Sun: Temporal Dispersion and Performance in Open Source Software Project Teams”, Journal of the Association for Information Systems, 11(11), 4.
  • Fang, Y., Jiang, GF., Makino, S., and Beamish, PW., (2010) “Multinational Firm Knowledge, Use of Expatriates, and Foreign Subsidiary Performance”, Journal of Management Studies, 47(1), pp. 27-54.
  • Fang, Y., and Neufeld, D., (2009) “Understanding Sustained Participation in Open Source Software Projects”, Journal of Management Information Systems, 25(4), pp. 9-50.  Year 2009 Senior Scholars Best IS Publication Award
  • Fang, Y., Wade, M., Delios, A., and Beamish, PW., (2007) “International Diversification, Subsidiary Performance, and the Mobility of Knowledge Resources”, Strategic Management Journal, 28(10), pp. 1053-1064.
Service to the University/ Community
  • Co-Editor in Chief, Information Technology & People (2018-present)
  • Senior Editor, Journal of the Association for Information Systems (2023-present)
  • Senior Editor, Journal of Information Technology (2021-present)
  • Senior Editor, Information Systems Research (2017-2023)
  • Senior Editor, Information Systems Journal (2012-2022)
  • Associate Editor, Information & Management (2017-2024)
  • Associate Editor, MIS Quarterly (2012-2016)
  • Associate Editor, Information Systems Research (2012-2016)
Recent Publications
以长技铸智慧:借人工智能赋能自我成长

人工智能(AI)技术发展日新月异。学术界已有大量研究报告表明,在不同工作场景中,人机协作能显著提升效率与创造力。社会各界亦已对人工智能技术对不同工作带来的生产力提升有所感知。

Beyond Money: Incentive Effects of Tokenized Ownership on User Contribution in DAOs

Blockchain technologies have catalyzed the rise of decentralized autonomous organizations (DAOs), which operate in an incentive network fueled by crypto tokens. In essence, these tokens are imbued with either payment rights (i.e., transactional tokens) or ownership rights (i.e., governance tokens). The decentralized organizational paradigm dismantles the traditional management structure and bring new research opportunities to Operations Management (OM). While the performance of DAOs has been largely examined in current OM literature, the effectiveness of their internal incentive mechanisms—specifically the one that uses ownership as rewards to promote user contributions—remains unclear. Focusing on DAO-enabled virtual communities, we seek to examine whether decentralized ownership provides stronger incentives for user behaviors, such as creation and curation, in comparison to traditional monetary rewards through the lens of psychological ownership theory. We obtained data from Steemit that captures the reward, creation, curation and transaction behaviors of 98,000 users from May 2017 to April 2019. By leveraging the “power-up” action as a shock that increases user ownership shares, we established a quasi-experimental setting. Employing the PSM-DID model, we found that the use of governance tokens is associated with enhanced creation and curation efforts but declined creation novelty, compared to the use of transactional tokens. Our additional analyses further reveal that the incentive effects of governance tokens diminish over time. However, upon the recurrence of the intended choice, these effects become reinforced. Notably, we find that governance token ownership is more strongly associated with curation efforts for users with weaker social ties. Conversely, for users with high reputation scores, their content creation behaviors are less strongly associated with governance token ownership. This study contributes to the burgeoning discourse on blockchain and cryptocurrency from an operational perspective, providing valuable insights for the design of incentive mechanisms in DAOs and advancing our understanding of operational efficiencies and stakeholder engagement in decentralized structures within Operations Management.

The Impact of “Lazy Minting” on Seller Performance in NFT Marketplaces—A Transaction Cost Economics Perspective

In the burgeoning marketplaces of digital assets, non-fungible tokens (NFTs) revolutionize digital asset ownership and intellectual property (IP) protection, but high minting costs create barriers to marketplace entry and growth. This study examines the impact of “lazy minting,” a new NFT production method introduced by major NFT marketplaces to lower minting costs by deferring blockchain certification until the first sale. In response to the call for further research on emerging technologies in operations management, we explore how this policy affects the net sales performance of existing sellers in the NFT marketplaces. Based on transaction cost economics (TCE) and the literature about different IP protection methods, we distinguish between lazy- and regular-minted NFTs by their differential transaction costs and utilize the staggered difference-in-differences (DID) method to conduct our analysis. We find that lazy minting adoption significantly boosts the net sales performance of existing sellers. This is attributed to their cost-adaptive IP protection behavior. Specifically, they achieve this by minting more NFTs with a larger proportion of style-consistent NFTs through lazy minting, while strategically employing regular minting for style-breaking NFTs, which is contingent upon their reputation. Our study has important theoretical and practical implications for operations management under the emerging technological revolution.

Untangling the Performance Impact of E-marketplace Sellers’ Deployment of Platform-Based Functions: A Configurational Perspective

Previous studies have shown great interest in examining the performance impact of platform-based functions (PBFs) used by e-marketplace sellers and the contingent role of salient variables, such as seller reputation, in the e-marketplace. Their findings, however, are fragmented and inconsistent, as they generally focus on the net, separate effect of a single PBF with debatable findings. The theorization of how sellers should configure multiple types of PBFs as a whole to achieve high sales performance lags far behind the booming competition practice. To identify an effective PBF combination, this study takes a configurational perspective to identify appropriate PBF configurations that can achieve high sales performance for sellers with different product positions and reputations. A fuzzy-set qualitative comparative analysis of a longitudinal data set of over 3,300 apparel sellers in a large e-marketplace yields interesting findings. The configuration results reveal recipes for PBF combinations for achieving high sales performance that vary across different levels of seller reputation and product positioning strategies. Our configuration findings suggest that sellers should configure PBFs according to distinctive product strategies accompanied by seller reputation conditions, where the resulting PBF configurations play an essential and multifaceted role in achieving high sales performances. Interestingly, our configuration analysis uncovers that for reputable sellers offering high-priced products, the utilization of pricing and marketing functions is counterproductive. Additionally, we observe complex interplays between after-sales functions and online reputation, characterized by complementary, substitutive, and independent relationships. Furthermore, our results demonstrate an asymmetry relationship between high and low sales configurations. It contributes to the emergent investigation of causal complexity in competitive strategy studies of e-marketplace sellers and provides specific causal recipes and holistic guidelines for sellers and platform operators.

How Product Display Orientation Affects Customers’ Choice Satisfaction in Online Purchase: A Choice Closure Perspective

Online retailers often confront the problem of order cancellation due to customers’ poor satisfaction with their online purchase decision, termed as choice satisfaction in this study. However, very little e-commerce literature has addressed customer choice satisfaction, and none, to our knowledge, has investigated how to design product display interfaces to achieve it. Drawing from choice closure theory and eye and vision research, we examine how product display orientation of an online shopping web page affects customers’ choice satisfaction upon purchase. We propose that a horizontal (versus vertical) display of comparable products on an e-commerce website is more positively related to customer choice satisfaction by promoting a higher level of choice closure (a psychological process by which online customers come to perceive a decision as completed and settled). Through five carefully designed experiments (including one using an eye-tracking device), we find that online customers achieve a higher level of choice satisfaction from an assortment of comparable products displayed horizontally than vertically on e-commerce websites. This effect results from the fact that a horizontal product display increases the amount of comparisons customers make between product options prior to making a purchase decision and consequential sense of choice closure after the decision. We also find that a cue of finality (e.g., adding a textual note “The end” to the product display) can largely attenuate this effect. The implications for online retailers’ product showcase strategies are discussed, along with future research directions.

芯片里的梵高:人工智能如何重塑创作逻辑和艺术市场

近年来,人工智能(AI)技术的爆发式发展,在世界各地掀起了激烈讨论与深层焦虑,究竟人工智能会否替代人类工作,并且摧毁各行各业。早在 2016 年,英国物理学家霍金生前就有此预言:随着人工智能崛起,中产阶级势将深受就业流失趋势的影响,只有最讲求关爱、创造力和监督力的岗位得以保留。

How Collaboration Technology Use Affects IT Project Team Creativity: Integrating Team Knowledge and Creative Synthesis Perspectives

Contemporary IT project teams engage in creative problem solving to address increasingly complex business problems, which highlights the need to promote IT project team creativity. Collaboration technologies are widely used in IT project teams, but little is known about what collaboration technology features can be used to improve IT project team creativity and the underlying influencing mechanisms. To address this important gap, the current study builds on the extended team knowledge framework to identify collaboration technology features and decodes their influencing mechanisms on IT project team creativity by drawing on the novel creative synthesis theory originating in the management literature to the IT project team context. We identify three sets of collaboration technology support features, that of awareness knowledge supports, long-term knowledge supports, and transitional knowledge supports, and posit that their use can improve IT project team creativity via facilitating the creative synthesis process which includes three sub-constructs of collective attention, similarity building, and enacting ideas. The research model is supported in general by empirical data collected through a multi-sourced survey of over 500 team members and their leaders from 62 IT project teams. Theoretical and practical implications are discussed.

打造卓越数据分析团队的方略

在大数据与人工智能深度融合的今天,数据已成为企业发展的核心资产。随着人工智能技术的不断突破与广泛应用,数据的价值上升至前所未有的高度,几乎所有企业都致力于利用数据分析来获取有价值的商业洞见。

海底电缆:数字经济的丝绸之路

海底电缆承载著全球约99%的洲际资料流程量,对推动数字经济发展非常重要。中国政府在“十四五”规划中明确提出要加快建设数字基础设施,推动“数字丝绸之路”深入发展。

在多学科和地理分散的资讯科技项目团队中获得个人创造力和绩效:交互记忆系统的角色

当代资讯科技(IT) 项目团队要求成员提供新颖想法并加以落实,以应对不断变化的资讯科技和业务需求。另外,新冠疫情限制商务出行,更多的公司必须允许有多学科背景的、分布在多个地点的IT人才组成项目团队来开发新的IT解决方案。在这个团队,个体成员需要在创意构思(IG) 阶段利用与他人不同的专业知识提出新颖的想法,然后在创意实施(II) 阶段加以落实,这称为IGII过程。尽管已有很多研究解释个人创造力,但现存文献甚少提供理论支撑以阐释如何应对职能专长差异性和地理位置分散度所带来的双刃效应——它们是多学科、跨地域IT项目团队的两个基本特质,并与个人创造力和后续绩效息息相关。我们借鉴IGII 框架,提出以交互记忆系统(TMS) 作为合理的团队级解决方案以应对这挑战。经由对35个IT项目团队的141名成员及其主管集成的跨层次数据集进行分析,我们发现在跨学科、跨地域分布的IT 项目团队中,项目团队级的TMS 和地理位置分散度会以交互方式调节团队成员个人的IGII 过程,但在II 和IG两个阶段呈现出有趣的迥异性。