在加拿大和新加坡两地累聚多年研究和教学经验，周家聪博士相信自己是时候回到香港这个成长地贡献。他于2020年七月加入港大经管学院，成为会计学助理教授。

探索商学的蓝海

「在预备公开考试的时候，我在补习班上遇到了一位经济学导师。他的讲课生动，大大启发了我对经济学的兴趣，亦令我立志成为一名教师。在四年的大学本科课程中，我对经济学理论和研究方法的热情得到进一步的提升，亦加深了探索个人和企业行为的好奇心。因此我决定在本科毕业后继续深造，寄情于经济学的学术研究。」周博士说。

但周博士渐渐发现，所有企业行为和与会计学都有着紧密的关联。周博士指出，会计原则是现代商业社会的根基，这些原则不但规范企业的行为，更对政策制定有着举足轻重的影响。例如税务会计原则会影响到征税工作和防止偷税安排的成效，从而影响企业所得税税收。

游走于免税期的灰色地带牟利

周博士最近的一项研究，探讨美国企业如何利用其它国家提供的免税期优惠进行利润转移。订立免税期在亚洲国家非常普遍，当地政府旨在透过提供期限长达五至十年的超低税率，甚至零税率优惠吸引外资。参与计划的外资企业需要满足特定的条件，如在当地设立总部、雇用一定数目的本地劳工等等。

「我的研究团队发现，美国企业利用免税期进行利润转移的情况尤为显著。他们平均每年转移近四千万美元本地收入到海外，当中节省的税务开支每年达一千万多美元。」周博士说。但研究亦发现，企业利用免税期优惠进行利润转移亦为这些企业带来更多的税务不确定性，因为大额利润转移容易招致美国税务局对企业进行审查。

这种企业行为无疑损害了美国政府的税务收入。为解决这个问题，美国在2017年12月推出了《减税与就业法案》进行税务改革。法案于2018年生效，周博士认为法案能从三方面鼓励美国企业放弃参与海外免税期计划。首先，法案直接对美国企业部分的海外收入免税；其二，法案把美国的企业税由35%降至21%；其三，法案在美国的税制框架中，新增了一项名为「全球无形低税收入」的海外收入项目，并设置最低税收。周博士认为，法案能否吸引企业回巢，以及对他们的投资行为所造成的影响，将会是一个值得探讨的议题。

求真的重要性

在港大授课两个学期，周博士觉得学生在学习上可以更加主动。如在温习时遇到困难时，千万不要惧怕向老师求助。与此同时，学生亦应该向老师求证自以为学懂的知识，才能在学业上取得成功。他亦同时希望，疫情尽快结束，能够脱下口罩与同学们面对面交流。

展望将来，周博士说：「能够回归香港实在令我感到相当兴奋。我会致力透过创造知识和人才培训，为港大社群作出贡献。」

Students from HKU Business School wins the Champion in the Hong Kong Shared Good Values (HKSGV) 2021 Case Competition – Case of Nestlé Hong Kong

It is the fifth year that HKSGV organised the case competition. It is a programme that aims to propagate the concept of doing good and doing well in businesses in Hong Kong. A total of 141 teams (about 520 students) registered this year.  Between February and May 2021, participating teams contributed ideas to senior management at Nestlé Hong Kong Limited and Stan Group on how they generate innovative plans for office penetration and engagement, the importance of happy work culture, elderly care and wellness for an age-friendly smart city, creation of shared value business concepts, business and social development in Hong Kong.

Team members:

CHU Hon Ho BBA (Acct&Fin) Year 4

LAW Hiu Wai BBA (Business, Design & Innovation and Marketing) Year 4

LI Wing Chak BBA (Econ&Fin) Year 4

Student Sharing:

One main focus of this competition is to Create Shared Values (CSV) for different stakeholders. Throughout the competition, we have a chance to study Nestlè’s current situation and brainstorm innovative solutions for penetrating middle-size offices. Looking into the case, we have learned how to merge CSV to genuine practices with business values. We first conducted situation analysis, defined strategic directions, set goals and objectives. Then, we integrated different levels of CSV into our proposed solutions – to reconceive products and markets, redefine productivity in the value chain, and enable local cluster development. After that, we came up with our final solutions to meet social needs and strengthen the linkage between companies and the community. It’s a precious opportunity for us to experience the workflow of proposing a real-world business project.

Developing a business proposal is always not easy. It’s our pleasure to be guided by an experienced mentor. We were inspired a lot while going through the concept of CSV, the perspective of stakeholders, the implications, the implementation challenges, the timeline, the cost analysis, etc. It’s been a challenging journey but rewarding experience as well.

– By CHU Hon Ho Jason

Learn more about the competition: https://www.hksgv.hk/2021-case-competition

From left to right: Mr. Raymond Cheng, President of the Hong Kong Institute of Certified Public Accountants; Zang Ke Ke, Coco; Chan Hoi Ching, Ella; Leung Ka Wing, Karry; Chan Yuet, Mikayla; Dr. Winnie S.C. Leung, Assistant Dean (Undergraduate)

The HKU Business School team won the 1^st runner-up in HKICPA Business Case Competition 2021. This year, the competition received a total of 657 team entries from various institutions in Hong Kong, Greater China and Macau regions.

The HKICPA Business Case Competition is an inter-tertiary event that aims at developing students’ business skills, cultivating their professional judgment and preparing themselves for the business environment. Participating teams were required to submit written proposals on a case study in the fashion industry for screening. After several rounds of evaluation, six finalist teams were selected for competing in the Final Oral Presentation Day on November 20, 2021.

Team members:

Chan Hoi Ching, Ella (team leader) – BBA

Chan Yuet, Mikayla – BBA (Acc&Fin)

Leung Ka Wing, Kary – BBA

Zang Ke Ke, Coco – BEcon&Fin

Faculty advisor: Dr. Jasmine KWONG

Student’s Sharing:

We were new to case competition, and we were new to each other.

Things began when I saw the case competition poster distributed at the end of the orientation camp and asked, ‘Is anyone interested in joining it with me?’ Frankly, I was just randomly asking and did not expect that I could form a team. I asked this question so many times, but it never happened to go the way I wished – forming a team is difficult! This time, I ‘successfully’ formed a team of four. Having the opportunity to join the competition made me feel excited, while at the same time, worried. I had only known my teammates for 2 days, and there were a lot of uncertainties. I had no idea if they were truly willing to take up the responsibility, were we capable or simply whether we could coordinate well. Fortunately, even though our schedules were packed with deadlines, tests, and more in these three months, none of us treated the competition as posteriority. We not only got our parts done but also initiatively helped each other.

We never imagine we can go so far since we were selected among 657 teams to be one of the six finalist teams in the undergraduate category and, finally, getting the 1st Runner-up. We are not the only people who contribute to our success. We appreciate this opportunity offered by HKICPA as we have learned a lot throughout the competition and from the adjudicators’ comments. My professor also advised on our presentation deck, and HKU Business School reached out to us to see if we needed a coach. We are lucky to have all these support and resources.

Participating in a case competition is a great opportunity to learn, from technical skills like proposal writing and presentation skills to soft skills, namely communication skills, teamwork, agility and stress management skills. We are looking forward to joining other case competitions together in the near future, and we recommend you to take the initiative to grow and improve.

Last but not least, I would like to thank my teammates. From the worries to now, we have experienced a lot, and I am grateful and proud to say, ‘We are the dream team!’

by Chan Hoi Ching, Ella (team leader)

Learn more about the competition

https://www.hkicpa.org.hk/en/Become-a-Hong-Kong-CPA/QP-Student-support-and-benefits/QP-Affiliate-Club/HKICPA-Business-Case-Competition

https://ug.hkubs.hku.hk/competition/hkicpa-business-case-competition-2021

许多人曾幻想自己会离开稳定的工作，创立自己的事业，但最终并非每人都能够踏出舒适圈，并在物竞天择的商业世界开拓出一条新路。成功创业的关键往往在于创业家是否有破釜沉舟的决心、坚韧不拔的精神和远大的目光。是次「与CEO对话: 水滴公司沉鹏谈创新创业」讲座已于2021年9月23日举行，吸引过百名嘉宾参加，了解企业创新和创业精神。水滴公司创办人沉鹏先生以他自身的经历，分享他对创业的看法以及他带领水滴公司打入中国保险市场的激励故事。

沉先生的创业之旅从成为美团的客户服务实习生开始, 他凭住自己的努力和对工作的热诚，很快晋升为美团的管理层，带领美团急速扩展业务。他认为在好的环境工作好比坐上火箭般，获得的机会和回报将有助发掘自己的潜能和建立人际关系。因此，他建议毕业生不要只凭薪金选择第一份工作。反之，他们应该选择那些提供机会成长和突破自我的公司。在2013年，他带领自己的团队创立美团外卖平台，初尝内部创业的滋味。他们利用人工智能和大数据等技术，使平台发展成国内最大的外卖平台，每天处理最少400万宗订单。

可是，他对创业的热诚并没有就此停下。沉先生其后谈及他离开美团，创立水滴的故事。他观察到三线城市和农村的人们因受保门槛过高和他们的收入较低，无法支付高昂的保险费，而没有得到医疗保险的保障。因此，他决意设立一个众筹平台，为那些被传统保险市场排除在外的人，提供可负担的保险产品，改善他们的生活质素。

此外，他透露带领水滴公司成为第一间在美国上司的中国保险公司的秘诀。他认为一间公司的成败很大程度在于他们是否拥有一个好的团队。若一个团队能吸纳不同人才， 维持良好的沟通和建立信任，将能想出创意的点子和具前瞻性的策略。再者，他分享管理自己的公司和进行市场推广的策略, 例如他推祟的杰克韦尔奇的管理方法论和PM12条原则。在演讲总结时，他以「始终创业，纵情向前！」这一句话鼓励学生们勇敢跳出旧有的框架，努力去追寻自己的梦想。

Congratulations! BBA (Acc&Fin) student Mr. CAI Justin Anderson is crowned the Overall Champion in the category of “Stocks” at the 6th Joint University Investment Game!

Being the largest investment competition for University students in Hong Kong, it has attracted more than 3000 participants from over 14 universities and 20 student unions across Hong Kong and Shenzhen. During the competition, there are 6 market segments where contestants can trade: Stocks, CBBC, Warrants, ETP, Index Futures and Index Options. The top 10 contestants with the highest portfolio values enter the final.

Student’s Sharing:

I would like to thank HKU, that it has provided me with a platform to network with different successful mentors and peers and boosted my investment knowledge. As a student majoring in Accounting and Finance, courses offered within the programme have contributed to my success in this competition as well.  For instance, different advanced Accounting and Finance-related courses such as financial statement analysis, Equity Valuation, and Investment Management have equipped me with the skillset of reading and analysing an individual company’s performance, which is essential when making investment decisions. I can put the theories that I’ve learned into practice during this competition through a real investment environment.

Looking forward, I wish to pursue my dream job as an analyst and equity fund manager by utilising the vigorous academic training I have been given. I wish to serve the industry by providing professional insights for my future clients and I believe this will be developed as my lifetime interest.

CAI Justin Anderson, BBA(Acc&Fin)

Learn more about the competition: http://www.juig.hk/JUIG.html

天生对周遭事物充满好奇的李曦博士，自幼对市场营销策略以及相关的经济现象深感兴趣。李博士非常欣赏港大经管学院卓越的研究水平，所以他最终在2021年7月以市场学副教授的身份加入我们港大经管学院的大家庭。

无尽的好奇心萌芽于超市

「我很喜欢在逛超市时观察商品价格的变化。我会问自己，为什么这件商品昨天卖100元，今天却只卖80元。为什么超市经理不干脆把这件商品的价格永远定在80元？割价速销的行为真的对公司有益吗？」李博士笑言自己在成为一名市场学学者前，就已经拥有一名研究员的好奇心和求知欲。
虽然李博士对市场学和经济学有着浓厚的兴趣，但他在本科时却选择了主修计算机科学。他解释：「在我中学毕业的时候，资讯科技这个行业刚萌芽，发展潜力强大。我坚信这个行业、这门技术将会改变世界。而随着我对计算机科学的理解日益加深，我的信念亦越发坚定。我很清楚这门技术能大大改善企业治理，甚至优化市场营销计划。」李博士在成为一名计算机科学家后，依然不忘研究市场学的初心。他先后攻读了运筹学的硕士课程和管理学的博士课程，好让自己能透过融合跨学科知识，解决现实世界中林林总总的市场营销问题。纵使现有的经济学和市场学理论，已经能解释许多经济现象，但世界的发展一日千里，大数据这类颠覆性科技，为市场所带来了前所未见的挑战和机遇。故李博士认为市场学学者有义务在知识的前沿推进，为世界创造新的知识、新的答案。

实证与理论并重的计量市场学

随着大数据的发展日益蓬勃，求知若渴的李博士很有兴趣研究这门科技，在定价和其他营销事宜上，如何帮助市场从业员更上一层楼。在进行实证研究的同时，李博士亦致力利用他在计算机科学上的知识分析市场学数据。李博士指出：「除了传统的数字数据，纵使现时的科技还未达到这个程度，但我相信在将来，文字、图案甚至影片都可以被研究。所以我一直致力在计算机演算法的领域进行研究，希望能帮助从业员能更有效地利用数据服务他们的客户。」

从政策研究的角度研究大数据

李博士最近的一份论文，就着大数据所带来的隐私问题进行研究。李博士解释：「在现今时代，企业分分钟比你自己更了解你自己。比方说，搜寻引擎对你的个人喜好一清二楚，叫车软件了解你每日的行踪，而销售平台则知晓你最爱的商品和品牌。以往商家与消费者之间资讯不对称的现象，在大数据横空出世后逆转，而消费者对此觉得相当不自在。」
有见各地政府陆续对私人企业收集用户数据的行为立法规范，李博士决定从政策研究的角度出发，从多角度研究这些条例。李博士指出企业在缺乏监管的情况下，从一切可行的途径收集用户的个人资料。故他的论文集中研究欧盟、美国以及中国内地，针对企业数据囤积的行为所采取的行动。最近滴滴出行因过度囤积用户数据，而遭内地监管部门约谈一事，亦将会是这份论文的其中一个现实例子。李博士认为企业应该平衡利润最大化和社会责任，他指出：「收集数据本身是一件很中性的事，但政府有需要因应市场的实际情况，适时调整监管力度。」

培养市场学主修生熟悉计算机功能

李博士一方面为市场学学术领域，贡献自己在计算机科学方面的天赋，一方面亦不忘优化市场学主修生们在应用资讯科技方面的能力。李博士相信数据将会主导市场营销，故本科生应涉猎更多有关数量市场学的知识，例如学习如何进行大数据分析，以保持他们在市场上的竞争力。在2021学年首个学期，李博士将会在本科执教数字营销的课程，并在研究生课程中教授有关计算机算法和大数据的知识。

在李博士眼中，港大经管学院是一个非常适合进行研究的学术机构。他笑言：「香港大学的百年基业声威远播，再加上我们学院与亚太区的商业群体关系良好。在强强结合下，港大的市场学学者们在研究上将如虎添翼，并能更有效地把他们的研究和知识传授给学生，继而为社会培养更优秀的人才。」

推广企业社会责任是实现可持续发展的关键。自2020年起，花旗集团和香港社会服务联会展开合作，举办「花旗集团－社联大学生社责实践计划」，为香港培育对企业社会有责任感的未来商业领袖。过去十一年来，该计划与258所非政府机构和社会企业合作，培育超过800名主修商科的本科生。计划每年会挑选80名品学兼优的同学进行20小时的培训。同学们会以两人一组的方式，进行160小时的实习工作。

蔡嘉惠同学（工商管理学﹙资讯系统﹚三年级生）的团队获选为两组荣获超凡卓越大奖的得奖队伍之一，而温婉茵同学（工商管理学二年级生）的团队则获选为四组荣获卓越大奖的得奖队伍之一。
在今年十月的嘉许礼上，我们很荣幸商务及经济发展局局长邱腾华先生、花旗集团香港及澳门区行长暨行政总裁伍燕仪女士、香港社会服务联会行政总裁蔡海伟先生、和港大经管学院助理院长（本科）梁小菁博士出席支持，鼓励同学们日后积极推广企业社会责任。

恭喜恭喜！港大经管学院的管理及商业策略讲座教授 暨 钟瀚德基金（商业策略及国际商务）教授 周政，被科睿唯安选为「2021年度最广获征引研究人员」。周教授的学术著作，获国际间的同侪学者广泛征引，在学术界极具影响力。

今年亦是港大首次被列入全球首50间院校，拥有最多「最广获征引研究人员」，合共有31位学者入选，数目为去年的两倍多，持续为本港院校之冠。确实可喜可贺！

获选录的都是学术表现卓越的世界顶级学者，他们多份学术著作，在其学术范畴得以晋身年度内，全球被引用最多首1%的学术文章，是所属研究领域内极具影响力的人物。

31位港大学者：https://www.hku.hk/press/c_news_detail_23587.html

The Inauguration Ceremony of the HKU Business School Mentorship Programme was successfully held on 11 November 2021. We were delighted to welcome a record high of mentors with diversified business background, most of whom are alumni, friends and supporters of the Faculty, as well as 80 student mentees to embark on this year’s mentorship journey.

Professor Hongbin Cai, Dean of HKU Business School kick-started the event with a warm welcome to our mentors and mentees. He expressed gratitude to mentors for their generous support to the Faculty over the years, and hoped mentees this year could get the most out of the programme.

Three young alumni Mr. Tony Au (BFin(AMPB) 2021), Private Banking Analyst, HSBC, Ms. Gigi Kong (BBA(Law)&LLB 2020), Strategy & Operation Analyst, Deloitte Consulting, and Mr. Udara Senevirathne (BEcon&Fin 2017), Senior Officer – Business Development, New World Development Company Limited, who had previously participated in the Mentorship Programme as mentees had shared their experience in the mentorship programme, and their tips on how to maximise the programme outcome. 

This year marks the 20^th Anniversary of the Faculty of Business and Economics (HKU Business School). The Faculty strives to be a leading, globally impactful academic institution of business and economics and provide opportunities for students to connect with the real business world. Mentoring is especially valuable in empowering students by sharing of mentors’ knowledge and experience, encouragement and inspiration. Through regular mentoring sessions in the academic year, we believe students can gain professional and personal developments.