As Singapore, Dubai and the US race ahead in digital finance, Prof. Yulin Fang, Professor of Innovation and Information Management from HKU Business School, highlights that Hong Kong must move faster or risk falling behind. In his recent commentary in Ta Kung Pao, Web3 should be the core engine powering Hong Kong’s international financial centre upgrade.

3917 1025
KK 1315
- PhD (Ivey Business School, University of Western Ontario)
- MPhil (University of Bergen)
- BSc (Fudan University)
Yulin Fang is a Professor of Innovation and Information Management and Director of the Institute of Digital Economy and Innovation (IDEI) at HKU Business School. Before joining HKU, he was the Acting Head of the Department of Information Systems and Residence Master of Sir Gordon and Lady Ivy Wu Hall at City University of Hong Kong. His research interests include digital innovation, digital entrepreneurship, digital transformation, platform ecosystems, and e-commerce/social media.
Yulin has published over 80 research articles in renowned information systems and management journals, including MIS Quarterly (MISQ), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), Strategic Management Journal (SMJ), Journal of Management Studies (JMS), Organizational Research Methods (ORM), Journal of Operations Management (JOM), Production and Operations Management (POM), and Journal of Organizational Behavior (JOB) among others. His articles have been cited over 12000 times (Google citation) with an H-index of 45.
He has served as a Senior Editor of Information Systems Research, Information Systems Journal, Journal of Information Technology. He is the Co-Editor-in-Chief of Information Technology & People. He was an Associate Editor for MIS Quarterly and Information Systems Research in 2012-2016, and was awarded the Associate Editor of the Year (2015) for his editorial services to Information Systems Research. He has also regularly served as a track co-chair for International Conference on Information Systems (ICIS) and Pacific Asia Conference on Information Systems (PACIS) since 2013. He was a faculty advisor at ICIS Junior Faculty Consortium in 2020, at ICIS Mid-Career Faculty Consortium in 2018, and PACIS Junior Faculty Consortium in 2023.
Yulin has taught extensively at Undergraduate, MBA, EMBA and DBA levels. He has supervised many cross-cultural student consultant teams to deliver management/information systems/data analytics consulting projects to fast-growing firms in emerging, Internet-empowered industries.
Yulin practiced as a management consultant with Accenture and Arthur Anderson before pursuing a PhD. He was specialized in (e-)business strategy, marketing strategy and IT strategic planning. He also provided independent consultancy services on knowledge/Innovation management for Canadian Government and Alcatel Global.
As a professional case writer, Yulin has developed many business cases on digitally-savvy corporations operating in Asia, such as Huazhu, Volkswagen, Cathay Pacific, Ctrip, Uber, Alcatel China, Google China, Tencent, HK Stock Exchange, and HK Airport. His cases “Keda’s SAP Implementation” and “Google in China (B)” were best sellers at Ivey Business School Publishing and European Case Clearing House, respectively. Over 100,000 copies of his cases have been distributed worldwide as of 2025.
- Digital Innovation and Transformation
- Business Research Methods
- Introduction to MIS
- Digital innovation & transformation
- AI in Business
- Platform ecosystems
- E-commerce
- Social media
- Zou, H., Fang, Y., Sun, H., and Lim, K. (2026) “Contribute to MY IT Service: Encouraging Technology Extra-Role Behaviors in User-Artifact Interactions from a Psychological Ownership Perspective”, Information Systems Research, forthcoming
- Wu, J., Fang, Y., Zhao, J.L., and Zhu, X. (2025) “Healthcare at the Crossroads: Impacts of Online Health Community on Off-line Healthcare Quality and Equity”, Information Systems Research, forthcoming
- Gu, X., Cao, J., Fang, Y. (2025) “Review Manipulation and Filtering on Digital Platforms”, Information Systems Research, forthcoming
- Xia, Y., Chen, H., and Fang, Y. (2025) “Third-Party Software Development Kit Utilization and Mobile App Market Performance”, Information Systems Research, forthcoming
- FANG, M., Fang, Y., Gao, C., Leung, A., & Ye, Q. (2025). “The impact of “Lazy Minting” on seller performance in NFT marketplaces—A transaction cost economics perspective”, Journal of Operations Management, 71(7), pp. 1017-1035.
- Chen, K, Fan, Y, Fang, Y., and Luo, X. (2025) “Beyond Money: Incentive Effects of Tokenized Ownership on User Contribution in DAOs”, Journal of Operations Management, 71(7), pp. 988-1016.
- Li, Y., Zou, HY., Kwon J., and Fang, Y. (2025) “Persuading Chronically Ill Patients of Medical Service Subscriptions in Physician-Driven Online Health Communities”, Journal of the Association for Information Systems, 26(4), pp. 948-976.
- Jia, Y., Fang, Y., and Ouyang, J. (2025) “How Product Display Orientation Affects Customers’ Choice Satisfaction in Online Purchase: A Choice Closure Perspective”, Information Systems Research, 36(3), pp.1587–1611.
- Zhang, X., Fang, Y., Zhou, J. and Lim, KH. (2025) “How Collaboration Technology Use Affects IT Project Team Creativity: Integrating Team Knowledge and Creative Synthesis Perspectives”, MIS Quarterly, 49(2), pp. 611-642.
- Zeng, J., Fang, Y., Li, H., Wang., Y and Lim, KH. (2025) “Untangling the Performance Impact of E-marketplace Sellers’ Deployment of Platform-Based Functions: A Configurational Perspective”, Information Systems Research, 36(3), pp. 1397-1417. 2025 Innovative Paper Award of China Information Economics Association.
- Zhou, J., Xu, T., Chiao, Y., and Fang, Y. (2024) “Interorganizational Systems and Supply Chain Agility in Uncertain Environments: The Mediation Role of Supply Chain Collaboration”, Information Systems Research, 35(1), pp. 184-202.
- Zou, M., Sun, H., and Fang, Y. (2023) “Satisfaction to Stay, Regret to Switch: Understanding Post-Adoption Regret in Choosing Competing Technologies When Herding”, Information Systems Research, 34(4), pp. 1455-1475.
- Wang, N., Yang, Y., Fang, Y., Li, H., & Lu, A. (2023) “Growing user base in the early stage of sharing economy platforms: An integration of competitive repertoire and institutional legitimacy theories”, Production and Operations Management, 32(11), pp. 3484-3503. 18th Outstanding Achievement Award of Philosophy and Social Sciences of Jiangsu Province (Second Prize).
- He, W., Hsieh, JJ., Schroeder, A., and Fang, Y., (2022) “Attaining Individual Creativity and Performance in Multi-Disciplinary and Geographically-Distributed IT Project Teams: The Role of Transactive Memory Systems”, MIS Quarterly, 46(2), pp. 1035-1072.
- Hsu, C., Lee, J., Fang, Y., Straub, DW., Su, N., and Ryu, H., (2022) “The Role of Vendor Legitimacy in IT Outsourcing Performance: Theory and Evidence”, Information Systems Research, 33(1), pp. 337-361.
- Zhou, J., Fang, Y., and Grover, V., (2022) “Managing Collective Enterprise Information Systems Compliance: A Social and Performance Management Context Perspective”, MIS Quarterly, 46(1), pp. 71-100.
- Li, H., Fang, Y., Lim, KH., and Wang, Y., (2019) “Platform-Based Function Repertoire, Reputation, and Sales Performance of E-Marketplace Sellers”, MIS Quarterly, 43(1), pp. 207-236.
- Fang, Y., Lim, KH., Qian, Y., and Feng, B., (2018) “System Dynamics Modeling for Information Systems Research: Theory of Development and Practical Applications”, MIS Quarterly, 42(4), pp. 1303-1329.
- Guo, S., Guo, X., Fang, Y., and Vogel, D., (2017) “How Doctors Gain Social and Economic Returns in Online Health-Care Communities: A Professional Capital Perspective”, Journal of Management Information Systems, 34(2), pp. 487-519.
- Dong, MC., Fang, Y., and Straub, DW., (2017) “The Impact of Institutional Distance on the Joint Performance of Collaborating Firms: The Role of Adaptive Interorganizational Systems”, Information Systems Research, 28(2), pp. 309-331.
- Dong, MC., Ju, M., and Fang, Y., (2016) “Role Hazard between Supply Chain Partners in an Institutionally Fragmented Market”, Journal of Operations Management, 46(1), pp. 5-18.
- Sun, H., Fang, Y., and Zou, M., (2016) “Choosing a Fit Technology: Understanding Mindfulness in Technology Adoption and Continuance”, Journal of the Association for Information Systems, 17(6), pp. 377-412.
- Wang, X., Fang, Y., Qureshi, I., and Onne, J., (2015) “Understanding Employee Innovative Behavior: Integrating the Social Network and Leader–Member Exchange Perspectives”, Journal of Organizational Behavior, 36(3), pp. 403-420.
- Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., and Lim, KH., (2014) “Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms”, MIS Quarterly, 38(2), pp. 407-427.
- Zhou, Z., Fang, Y., Vogel, DR., Jin, X., and Zhang, X., (2012) “Attracted to or Locked in? Predicting Continuance Intention in Social Virtual World Services”, Journal of Management Information Systems, 29(1), pp. 273-306.
- Sun, Y., Fang, Y., Lim, KH., and Straub, D., (2012) “User Satisfaction with Information Technology Services: A Social Capital Perspective”, Information Systems Research, 23(4), pp. 1195-1211.
- Qureshi, I., and Fang, Y., (2011) “Socialization in Open Source Software Projects: A Growth Mixture Modeling Approach”, Organizational Research Methods, 14(1), pp. 208-238.
- Colazo, JA., and Fang, Y., (2010) “Following the Sun: Temporal Dispersion and Performance in Open Source Software Project Teams”, Journal of the Association for Information Systems, 11(11), 4.
- Fang, Y., Jiang, GF., Makino, S., and Beamish, PW., (2010) “Multinational Firm Knowledge, Use of Expatriates, and Foreign Subsidiary Performance”, Journal of Management Studies, 47(1), pp. 27-54.
- Fang, Y., and Neufeld, D., (2009) “Understanding Sustained Participation in Open Source Software Projects”, Journal of Management Information Systems, 25(4), pp. 9-50. Year 2009 Senior Scholars Best IS Publication Award
- Fang, Y., Wade, M., Delios, A., and Beamish, PW., (2007) “International Diversification, Subsidiary Performance, and the Mobility of Knowledge Resources”, Strategic Management Journal, 28(10), pp. 1053-1064.
- Co-Editor in Chief, Information Technology & People (2018-present)
- Senior Editor, Journal of the Association for Information Systems (2023-present)
- Senior Editor, Journal of Information Technology (2021-present)
- Senior Editor, Information Systems Research (2017-2023)
- Senior Editor, Information Systems Journal (2012-2022)
- Associate Editor, Information & Management (2017-2024)
- Associate Editor, MIS Quarterly (2012-2016)
- Associate Editor, Information Systems Research (2012-2016)
In the highly competitive mobile market, third-party vendors located outside the purview of hosting mobile platforms are becoming major suppliers of functional tool kits for mobile app development and innovation. Mobile app developers, however, face the uncertainty of whether and how to use third-party software development kits (SDKs) from these external vendors to create more appealing and engaging mobile apps. This study examines the extent to and conditions under which third-party SDK utilization affects mobile app market performance. Drawing on the platform ecosystem literature and boundary object theory, we contextualize the boundary-spanning practice in mobile app development as the extent to which developers utilize third-party SDKs and theorize the performance impact of third-party SDKs. Moreover, the boundary-spanning perspective leads us to examine how the performance impact of third-party SDKs varies across tool types versus platform types, the evolution of platform boundaries, and levels of app developers’ platform-specific experience. By conducting difference-in-differences-style analyses on a longitudinal data set of 335,958 multihoming mobile apps released on Apple App Store and Google Play Store, our study reveals that utilizing more third-party SDKs is positively associated with daily active users of mobile apps. This positive impact is limited to tool-type third-party SDKs, however, and is attenuated by platform updates and app developers’ platform-specific experience. This study contributes to the platform-based software innovation and platform governance literature and provides managerial implications for app developers, platform managers, and third-party SDK providers.
Digital platforms strive to filter out consumer reviews that are manipulated, which has become a common and increasingly vexing problem that can take anywhere from days to months to detect. Yet little is known about the consequences of such reviews on product market performance. Using data from the Apple App Store, we examine how the app’s ranking changes when it receives manipulated reviews that are later filtered out by Apple. Our findings reveal that both one-star and five-star manipulated reviews have a significant positive effect on app rankings within a week of posting. The positive effect of one-star manipulated reviews is particularly surprising, as it contradicts the expected effect of organic negative reviews and the intent behind using such reviews to harm competitors. We also explore how these effects evolve over time, shedding light on the role of filtering policies in mitigating distortions related to review manipulation. Results show that these effects become negative as platforms filter out manipulated reviews, but this process can take as long as six months to fully materialize. These findings highlight the need for digital platforms to increase their investment to promptly and accurately control review manipulation for the welfare of both businesses and users on the platform. To the best of our knowledge, this study is one of the first to empirically analyze the short-term and long-term effects of manipulated reviews on product sales, which provides crucial managerial implications for practitioners.
Although hospital-affiliated online health communities (OHCs) provide enormous potential for health promotion, their application can create uncertainty and complexities for existing off-line healthcare systems in terms of quality and equity concerns. Understanding how and why physicians’ off-line care quality and equity may change after joining an OHC is a critical yet underexplored question, particularly for patients with low socioeconomic status (SES), who are more likely to be impacted by such changes. This study seeks to quantify these effects using operation-level inpatient data along with the correlated activities of physicians and patients in an OHC sourced from a prominent hospital. Our empirical results show that physicians’ OHC participation is associated with a 3.87% (4.63%) reduction (increase) in the relative risk (safety) of mortality (recovery) for patients who engage in the community. To understand the mechanisms of change, we find that the enhancement of patient care continuity is a key mechanism through which OHC participation may improve off-line service quality. Study results also provide evidence of partial mediation for management and relational continuity in the process chains of OHC outcomes. Additionally, the impact of OHC participation is found to be far more pronounced for patients with low SES, suggesting that OHCs can promote the equity of off-line care quality. This study further tests how community activities along with the ladder of OHC interactions between physicians and patients affect off-line healthcare outcomes. It adds to the literatures on OHC, healthcare operations management, and public health as well as offers practical implications for service operations of online health platforms.
The past few years have seen what can almost be described as the meteoric rise of generative artificial intelligence (AI). From writing, design, application development to customer service, marketing, financial analysis, and medical assistance, more and more companies have introduced generative AI into at least one part of their operations.
Artificial intelligence (AI) technologies, represented by generative AI and machine learning, are reshaping industries with unprecedented speed and potential. Reports indicate that AI is expected to elevate productivity by 33% and redefine the global competitive landscape and economic growth (see Note 1).
Against the backdrop of the global Web 3.0 wave, which is driving the continued expansion of the virtual asset market and reshaping the international financial order, building a balanced and sound local Web 3.0 ecosystem has already become a pivotal lever for a breakthrough in Hong Kong’s financial development.
Artificial intelligence (AI) technology has been developing in leaps and bounds in recent years. Reams of academic studies have shown that human-AI collaboration is conducive to enhancing efficiency and creativity across different work settings.
Blockchain technologies have catalyzed the rise of decentralized autonomous organizations (DAOs), which operate in an incentive network fueled by crypto tokens. In essence, these tokens are imbued with either payment rights (i.e., transactional tokens) or ownership rights (i.e., governance tokens). The decentralized organizational paradigm dismantles the traditional management structure and bring new research opportunities to Operations Management (OM). While the performance of DAOs has been largely examined in current OM literature, the effectiveness of their internal incentive mechanisms—specifically the one that uses ownership as rewards to promote user contributions—remains unclear. Focusing on DAO-enabled virtual communities, we seek to examine whether decentralized ownership provides stronger incentives for user behaviors, such as creation and curation, in comparison to traditional monetary rewards through the lens of psychological ownership theory. We obtained data from Steemit that captures the reward, creation, curation and transaction behaviors of 98,000 users from May 2017 to April 2019. By leveraging the “power-up” action as a shock that increases user ownership shares, we established a quasi-experimental setting. Employing the PSM-DID model, we found that the use of governance tokens is associated with enhanced creation and curation efforts but declined creation novelty, compared to the use of transactional tokens. Our additional analyses further reveal that the incentive effects of governance tokens diminish over time. However, upon the recurrence of the intended choice, these effects become reinforced. Notably, we find that governance token ownership is more strongly associated with curation efforts for users with weaker social ties. Conversely, for users with high reputation scores, their content creation behaviors are less strongly associated with governance token ownership. This study contributes to the burgeoning discourse on blockchain and cryptocurrency from an operational perspective, providing valuable insights for the design of incentive mechanisms in DAOs and advancing our understanding of operational efficiencies and stakeholder engagement in decentralized structures within Operations Management.
In the burgeoning marketplaces of digital assets, non-fungible tokens (NFTs) revolutionize digital asset ownership and intellectual property (IP) protection, but high minting costs create barriers to marketplace entry and growth. This study examines the impact of “lazy minting,” a new NFT production method introduced by major NFT marketplaces to lower minting costs by deferring blockchain certification until the first sale. In response to the call for further research on emerging technologies in operations management, we explore how this policy affects the net sales performance of existing sellers in the NFT marketplaces. Based on transaction cost economics (TCE) and the literature about different IP protection methods, we distinguish between lazy- and regular-minted NFTs by their differential transaction costs and utilize the staggered difference-in-differences (DID) method to conduct our analysis. We find that lazy minting adoption significantly boosts the net sales performance of existing sellers. This is attributed to their cost-adaptive IP protection behavior. Specifically, they achieve this by minting more NFTs with a larger proportion of style-consistent NFTs through lazy minting, while strategically employing regular minting for style-breaking NFTs, which is contingent upon their reputation. Our study has important theoretical and practical implications for operations management under the emerging technological revolution.




