Events

Dr. Jack McGuire
Postdoctoral Research Associate
D’Amore-McKim School of Business
Northeastern University

As creators increasingly make use of AI systems to aid with the production of creative work, it is important to understand whether such works and the creators involved are judged differently for doing so. Across three experiments and one multi-wave field survey, we found that while no reliable differences were revealed for evaluations of creative work produced by human-AI dyads (vs. human-human dyads), the creators involved were systematically judged more negatively. Creators that collaborate with AI (vs. another human) were perceived to invest less effort into their work (Study 1). Due to lower perceptions of invested effort, creators were viewed to be less competent and warm, and were, in turn, trusted less and emerged less as leaders (Studies 2-4). Interestingly, we found that evaluators who possess high (vs. low) AI literacy (e.g., AI developers) judge creators that collaborate with AI less negatively (Studies 3 and 4). Widespread support for our predictions was found across diverse creative contexts (e.g., chair design, startup pitches, visual advertisements) and population samples (laypeople, managers, investors, and AI developers).