近期內地電商巨頭淘寶、京東、拼多多紛紛發力,將香港市場納入包郵區。過去港人需先通過中轉集運才能接收所訂貨品,相比之下,最新推出的一站式購物服務,自然大受歡迎。 無庸置疑,內地電商龍頭的搶灘行為必會影響本地零售業,讓早已低迷的銷情雪上加霜。這種趨勢下,本土零售業有什麼應對之道?筆者從以下3個角度建議業界如何破解困局。
4 Jun 2025
教學人員
Prof. Xi LI
Prof. Joseph CHAN
Dr. Tingting FAN
Prof. Heiwai TANG
Dr. Y. F. LUK
Dr. Vera Wing-han YUEN
Prof. Michael C.L. CHAU
Prof. Dunhong JIN
Professor
Director, Asia Case Research Centre
Associate Director, Institute of Digital Economy and Innovation
Associate Director, Centre for Innovation and Entrepreneurship
Associate Professor of Practice
Principal Lecturer
MBA GBA Programme Director
Associate Dean (External Relations)
Victor and William Fung Professor in Economics (馮國經馮國綸基金教授 (經濟學))
Director, Asia Global Institute
Director, APEC Study Center
Associate Director, Hong Kong Institute of Economics and Business Strategy
Honorary Associate Professor
Lecturer
Deputy Area Head of Innovation and Information Management
Professor
Assistant Professor