Shared coupons are more popular than coupons sent directly by firms, but are redeemed less often. Switching the focus to the coupon’s social benefits changes the results.
May 2023
Marketing
Prof. Peeyush TAORI
Prof. Lionel Zhepeng LI
Prof. Heiwai TANG
Prof. Tse-Chun LIN
Prof. Jiang BIAN
Prof. Yanbo WANG
Prof. Guoman SHE
Prof. Zhenhui Jack JIANG
Prof. Yanhui WU
Assistant Professor
External Data Scientist, Bank of Ning Bo (SZSE: 002142)
Associate Professor
Associate Dean (External Relations)
Victor and William Fung Professor in Economics
Director, Asia Global Institute
Director, APEC Study Center
Associate Director, Hong Kong Institute of Economics and Business Strategy
Area Head of Finance
Professor
Assistant Professor
Associate Director, Centre for Innovation and Entrepreneurship
Associate Professor
Assistant Professor
Padma and Hari Harilela Professor in Strategic Information Management
Professor of Innovation and Information
Professor