Hong Kong Joint University Case Competition 2025

We are pleased to announce the successful conclusion of Hong Kong Joint University Case Competition (JUCC) 2025. This annual flagship event, organised by the HKU International Case Society (HICS), a student-run organisation supported by HKU Business School, invited 16 top undergraduate teams from The University of Hong Kong, The Chinese University of Hong Kong, City University of Hong Kong, and The Hong Kong University of Science and Technology. It served as a platform for students to showcase their case cracking, analytical, and presentation skills.

This year’s competition featured the business case of GreenPrice, a Hong Kong-based socially driven retail chain dedicated to mitigating food waste. The case challenged teams to formulate innovative strategies to expand GreenPrice’s retail network and strengthen its competitive edge in the market.

The Division Round and Grand Final Round took place on April 13, 2025. The 16 student teams were divided into four divisions and presented their ideas to a panel of judges. The top-scoring team from each division advanced to the Grand Final in the afternoon, competing for the Championship. The judging panel for the Grand Final included:

Euphoni Wong, Head of Digital & Business Development, Group Health & Beauty, DFI
Jason Yuen, Co-Founder & Chief Executive Officer, SOCIF Limited
Vincent Tam, Chief Advisor, Relearn Education Limited

Winning teams and Best Presenter were awarded gift cards sponsored by GreenPrice. Additionally, all grand finalists were invited for a company visit and networking session with Mr. Terence Hon, Co-Founder of GreenPrice, on May 4, 2025, where they gained valuable insights into Hong Kong’s retail landscape and feedback on their strategies. We extend our heartfelt thanks to GreenPrice for their generous support and invaluable contribution to JUCC2025.

The winners of JUCC2025 are:

Champion: CX Consultants (HKUST)
1^st Runner-up: Nexora (HKUST)
2^nd Runner-up: C&C Consulting (HKUST)
Merit Team: Illumina Consulting (CUHK)
Best Presenter: Rex Li from CX Consultants (HKUST)

Congratulations to all participants and winning teams for your dedication, hard work and impressive performances in JUCC2025!

The Grand Final Judging Panel, Ms. Euphoni Wong from DFI (middle), Mr. Jason Yuen from SOCIF Limited (left) and Mr. Vincent Tam from Relearn Education Limited (right), with Mr. Mateo Sy and Mr. Matt Jung from HKU International Case Society (1^st from the left and right)

Case Presentation by the Champion Team

Grand Final Judging Panel and HKU International Case Society President with the Champion Team – CX Consultants

Grand Final Judging Panel and HKU International Case Society President with Mr. Rex Li (2^nd from the left), The Best Presenter of JUCC2025

Everyone gave a “thumbs-up” after the competition

Thank you for the support from Case Analysis Team from HKUST Business School, Case Competition Team from CUHK Business School and Business Proposal and Competition Club from CityU College of Business

Mr. Terence Hon, Co-founder of GreenPrice (4^th from right) with Champion Team – CX Consultants and representatives from HKU International Case Society in GreenPrice Distribution Centre on May 4, 2025.

Mr. Terence Hon, Co-founder of GreenPrice, shared his feedback and personal experiences of his entrepreneurial journey with the Champion Team – CX Consultants, during the networking session.

On 8th June, the launch ceremony of the 2026 "Youth Take Flight" Summer Internship Program jointly organized by the Hong Kong Chinese Enterprises Association (HKCEA) and HKU Business School was held at The University of Hong Kong. Officiating guests included Mr. Ho Kai Ming, Under Secretary for Labour and Welfare; Professor Chen LIN, Interim Vice-President and Pro-Vice-Chancellor (Business) of The University of Hong Kong; Mr. Lei JIN, Director and Second-Class Inspector of the Economic Affairs Department of the Liaison Office of the Central People's Government in the HKSAR; Mr. Sun GU, Director of the Education, Science and Technology Department of the Liaison Office of the Central People's Government in the HKSAR; Mr. Shendian ZENG, Vice President of HKCEA; Hon. Gang YAN, Member of the Legislative Council; Professor Xin WANG, Associate Dean (Taught Postgraduate) of the Faculty of Business and Economics, the University of Hong Kong; Ms. Qiong GAO, Director of the China Education Exchange Centre (Hong Kong and Macao); Mr. Fujun MA, Chairman of the Human Resources Committee of HKCEA, Director and Deputy General Manager of China Overseas Group; Ms. Yun HUANG, Vice Chair of the Human Resources Committee of HKCEA and Deputy General Manager of the Human Resources Department of China Resources Group; as well as other representatives from relevant organizations, Hong Kong universities, and corporates. Around 1,000 guests including teachers and students from 23 universities joined the launch online and offline.

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Hong Kong Joint University Case Competition 2025