Press Release

Congratulations to Prof. Sara Kim, Professor of Marketing at HKU Business School, on her appointment as Co-Editor of the Journal of Consumer Psychology (JCP)!

JCP is the official journal of the Society for Consumer Psychology and one of the field’s leading outlets, publishing high-impact research spanning consumer judgment and decision-making, attitude formation, persuasive communication, and the psychological drivers of behaviour.

Please join us in congratulating Prof. Kim on this well-deserved recognition!

Read the full announcement: https://myscp.org/news/30507/