HKUBS_logo_25_web
  • Global Presence
  • About Us
        • About us about us
        • A Premier Business School in Asia with Global Influence
        • Overview
          • Message from the Dean
          • Vision & Mission
          • Milestones
          • Partnerships & Global Network
          • Beta Gamma Sigma HKU Chapter
          • Rankings & Accreditations
          • Corporate Collaboration
        • Leadership
          • Faculty Management
          • International Advisory Council
        • Our Stories
        • Contact Us
        • Staff Portal
        • Campuses
  • Programmes
        • Programmes programmes
        • Diversified Learning Experience Empowers our Students
        • Undergraduate
        • Masters
          • MAcct
          • MAA
          • MAIB
          • MEcon
          • MFWM
          • MFin
          • MFFinTech
          • MGM
          • MSc(BA)
          • MScMktg
          • MSAF
          • MWM
        • MBAs & EMBAs
          • MBA
          • IMBA
          • HKU EMBA
        • PhD
        • Executive Education
        • DBA
  • People
        • People people
        • International Faculty Body that Offers Quality Education
        • Faculty
        • Research Assistant Professors / Post-Doctoral Fellows
        • Demonstrators/ Teaching Assistants
        • Research Postgraduate Students
        • Administration
  • Research
        • Research research
        • Lead the Frontier of Knowledge Creation
        • Thought Leadership
          • Latest Research Publications
          • HKEJ Column
          • FT Chinese Column
          • In the Media
        • Academic Areas
        • Faculty Members
        • Research Grants
        • PhD Job Market Candidates
        • Seminars & Conferences
          • Edward K Y Chen Distinguished Lecture Series
        • Impact Factors
        • Research Centres & Institutes
        • Hong Kong Macroeconomics Forecast
        • HKU Knowledge Exchange
        • HKU Scholars Hub
        • Shenzhen Research Institutes
  • Events
  • Media
        • Media media
        • Inspire the Society and Community with Rigorous Insights
        • School News
        • In the Media
        • Press Release
  • Career
        • Career career
        • Fostering Strategic Partnerships and Talent Development
        • Recruit our Talents
        • Student Career Development
        • Career Opportunities
          • Faculty Recruitments
          • HKU Career Site
  • 繁
  • 简
Type To Search
HKUBS_logo_25_web
Type To Search
  • Global Presence
  • About Us
        • About us about us
        • A Premier Business School in Asia with Global Influence
        • Overview
          • Message from the Dean
          • Vision & Mission
          • Milestones
          • Partnerships & Global Network
          • Beta Gamma Sigma HKU Chapter
          • Rankings & Accreditations
          • Corporate Collaboration
        • Leadership
          • Faculty Management
          • International Advisory Council
        • Our Stories
        • Contact Us
        • Staff Portal
        • Campuses
  • Programmes
        • Programmes programmes
        • Diversified Learning Experience Empowers our Students
        • Undergraduate
        • Masters
          • MAcct
          • MAA
          • MAIB
          • MEcon
          • MFWM
          • MFin
          • MFFinTech
          • MGM
          • MSc(BA)
          • MScMktg
          • MSAF
          • MWM
        • MBAs & EMBAs
          • MBA
          • IMBA
          • HKU EMBA
        • PhD
        • Executive Education
        • DBA
  • People
        • People people
        • International Faculty Body that Offers Quality Education
        • Faculty
        • Research Assistant Professors / Post-Doctoral Fellows
        • Demonstrators/ Teaching Assistants
        • Research Postgraduate Students
        • Administration
  • Research
        • Research research
        • Lead the Frontier of Knowledge Creation
        • Thought Leadership
          • Latest Research Publications
          • HKEJ Column
          • FT Chinese Column
          • In the Media
        • Academic Areas
        • Faculty Members
        • Research Grants
        • PhD Job Market Candidates
        • Seminars & Conferences
          • Edward K Y Chen Distinguished Lecture Series
        • Impact Factors
        • Research Centres & Institutes
        • Hong Kong Macroeconomics Forecast
        • HKU Knowledge Exchange
        • HKU Scholars Hub
        • Shenzhen Research Institutes
  • Events
  • Media
        • Media media
        • Inspire the Society and Community with Rigorous Insights
        • School News
        • In the Media
        • Press Release
  • Career
        • Career career
        • Fostering Strategic Partnerships and Talent Development
        • Recruit our Talents
        • Student Career Development
        • Career Opportunities
          • Faculty Recruitments
          • HKU Career Site
HKUBS_logo_25_web
  • Global Presence
  • About Us
    • Overview
      • Message from the Dean
      • Vision & Mission
      • Milestones
      • Partnerships & Global Network
      • Beta Gamma Sigma HKU Chapter
      • Rankings & Accreditations
      • Corporate Collaboration
    • Leadership
      • Faculty Management
      • International Advisory Council
    • Our Stories
    • Contact Us
    • Staff Portal
    • Campuses
  • Programmes
    • Undergraduate
    • Masters
      • MAcct
      • MAA
      • MAIB
      • MEcon
      • MFWM
      • MFin
      • MFFinTech
      • MGM
      • MSc(BA)
      • MScMktg
      • MSAF
      • MWM
    • MBAs & EMBAs
      • MBA
      • IMBA
      • HKU EMBA
    • DBA
    • PhD
    • Executive Education
  • People
    • Faculty
    • Research Assistant Professors / Post-Doctoral Fellows
    • Demonstrators/ Teaching Assistants
    • Research Postgraduate Students
    • Administration
  • Research
    • Thought Leadership
      • Latest Research Publications
      • HKEJ Column
      • FT Chinese Column
      • In the Media
    • Academic Areas
    • Faculty Members
    • Research Grants
    • PhD Job Market Candidates
    • Seminars & Conferences
      • Edward K Y Chen Distinguished Lecture Series
    • Impact Factors
    • Research Centres & Institutes
    • Hong Kong Macroeconomics Forecast
    • HKU Knowledge Exchange
    • HKU Scholars Hub
    • Shenzhen Research Institutes
  • Events
  • Media
    • School News
    • In the Media
    • Press Release
  • Career
    • Recruit our Talents
    • Student Career Development
    • Career Opportunities
      • Faculty Recruitments
      • HKU Career Site

Events

Home Events
When Augmented Reality Training Transfers:  Focus-Context Visualization and Spatial Cognition
When Augmented Reality Training Transfers:  Focus-Context Visualization and Spatial Cognition
When Augmented Reality Training Transfers:  Focus-Context Visualization and Spatial Cognition
When Augmented Reality Training Transfers:  Focus-Context Visualization and Spatial Cognition
28Sep
Seminar Calendar, Information and Innovation Management

When Augmented Reality Training Transfers: Focus-Context Visualization and Spatial Cognition

28 Sep 2026 | 10:30 a.m.— 12:00 noon
KK 315, K. K. Leung Building, HKU
Share on TwitterShare on FacebookShare on WhatsappShare on LinkedInShare on Email
SPEAKER

Professor Ben Choi
Associate Professor
Division of Information Technology & Operations Management
Nanyang Technological University

ABSTRACT

Augmented reality (AR) can make spatial information perceptually available during physical activity, but providing additional visual guidance does not necessarily lead to better spatial learning. We examine how AR visualization should configure focal and contextual information to develop spatial cognition and enable its transfer to subsequent performance. Drawing on focus-and-context visualization theory, we theorize the joint effects of two fundamental AR design features: present-state superimposition, which determines the amount of contextual spatial structure made visible, and future-state preview, which determines how strongly focal spatial transformations are externalized. We conduct two laboratory experiments. Experiment 1 uses AR-guided Rubik’s Cube training to show that the effects of animated versus discrete previews depend critically on whether present-state information is partially or fully superimposed. Experiment 2 examines whether the spatial cognition developed during AR training transfers to a dynamic drone-flight simulation requiring continuous spatial orientation, updating, and action. The findings demonstrate that AR configurations that produce superior immediate performance are not necessarily those that produce superior transfer to dynamic spatial performance. We contribute a focus-and-context account of AR design that explains how visualization configurations shape spatial cognition, attention allocation, and performance transfer, thereby shifting AR research from asking whether visual augmentation helps to determining how AR should be configured for different cognitive and performance objectives.

Bittersweet Company: Relational Frames And Entrepreneurial Pursuit In A Post-deregulation Cocoa Industry25 September, 2026
The Unintended Effects of Digitization on Science: Collaboration and the Productivity J-Curve28 September, 2026
Other Events
Shareholder Horizon, Managerial Short-Termism,  and Contract Disclosure
Shareholder Horizon, Managerial Short-Termism,  and Contract Disclosure
Shareholder Horizon, Managerial Short-Termism,  and Contract Disclosure
Shareholder Horizon, Managerial Short-Termism,  and Contract Disclosure
16Dec
Accounting and Law | Seminar
Shareholder Horizon, Managerial Short-Termism, and Contract Disclosure
16 December 2026 | 2:15 p.m. — 3:30 p.m.
KK 315, K. K. Leung Building, HKU
Prof. Zeqiong Huang
活動敬邀 | 與福耀曹德旺解鎖製造業的無界時代
12Oct
Alumni | Event
活動敬邀 | 與福耀曹德旺解鎖製造業的無界時代
12 Oct 2026 | 6:30 p.m. - 8:15 p.m.
HKU Loke Yew Hall
When Augmented Reality Training Transfers:  Focus-Context Visualization and Spatial Cognition
About Speaker
Professor Ben Choi

Associate Professor | Division of Information Technology & Operations Management | Nanyang Technological University

When Augmented Reality Training Transfers: Focus-Context Visualization and Spatial Cognition
28 Sep 202610:30 a.m.— 12:00 noon
KK 315, K. K. Leung Building, HKU
Sign up for upcoming news and events
LinkedIn WeChat Instagram Facebook Weibo Twitter YouTube

©2025, HKU Business School. All Rights Reserved. | Privacy Policy | Web Accessibility Statement