Join us on December 1
Please register by November 15, 2026 (Sunday). There is no registration fee.
The 2026 Hong Kong Joint School Quantitative Marketing Conference will be hosted by HKU Business School. The conference brings together leading scholars who use quantitative approaches to address important marketing questions. It aims to disseminate research, facilitate the exchange of ideas, and foster collaboration.
We are delighted to welcome Professor Bryan Bollinger from the Tuck School of Business at Dartmouth as our keynote speaker. Colleagues from universities across Hong Kong will also present their latest research (see Programme Rundown).
We welcome faculty members and PhD students from all universities in Hong Kong to attend. Please register early to secure your place.
Date: December 1, 2026
Venue: HKU@iCube, Rooms 4005–4007, 40/F, Two Exchange Square, 8 Connaught Place, Central
Contact: Professor Jinzhao Du at jinzhao.du@hku.hk
| Time | Programme | Institution |
|---|---|---|
8:30–9:00 am |
Registration |
— |
9:00–9:45 am |
Presentation 1
Chong Bo Zack Wang
“Equilibrium in the Sharing Economy: Field Experiments on Cross-Side Effects”
|
HKU |
9:45–10:30 am |
Presentation 2
Qian Wang
“Demand Information Sharing Under Consumer Inequality Aversion”
|
Lingnan |
10:30–10:45 am |
Break |
— |
10:45–11:30 am |
Presentation 3
Jiajia Cong
“Green Persuasion for Certification: Greenwashing, Brownwashing, and Truth-Telling”
|
CityU |
11:30 am–12:15 pm |
Presentation 4
Jasmine Yang
“Summarize or Tease: How Thumbnails Represent Videos and Shape Viewing Decisions”
|
CUHK |
12:15–2:15 pm |
Lunch |
— |
2:15–3:00 pm |
Keynote
Bryan Bollinger
|
Dartmouth |
3:00–3:45 pm |
Presentation 6
Zirou Chen
“Predictive Accuracy, Consumer Search, and Personalized Recommendation”
|
HKBU |
3:45–4:00 pm |
Break |
— |
4:00–4:45 pm |
Presentation 7
Francesco Gabriele
“Targeting Compliance: Minimum Purchase Thresholds and Personalized Promotions”
|
HKUST |
4:45–5:30 pm |
Presentation 8
Ivy Chu Dang
“Uneven Diffusion of Generative AI and Gender Inequality in Creative Markets”
|
HKU |