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Economies of Scope in Retail Distribution: A Study of Ready-to-Consume Categories
Economies of Scope in Retail Distribution: A Study of Ready-to-Consume Categories
Economies of Scope in Retail Distribution: A Study of Ready-to-Consume Categories
Economies of Scope in Retail Distribution: A Study of Ready-to-Consume Categories
Economies of Scope in Retail Distribution: A Study of Ready-to-Consume Categories
7Oct
Economics

Economies of Scope in Retail Distribution: A Study of Ready-to-Consume Categories

07 Oct 2026 | 02:15 PM - 03:30 PM
KK 910, K. K. Leung Building, HKU
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Speaker:

Professor Chenyu Yang
Assistant Professor
Department of Economics
University of Maryland

 

Abstract:

We develop a method to estimate discrete games where firms make a large number of interdependent discrete decisions, based on the optimal-transport inference framework of Li and Henry (2025). We apply it to retail distribution choices in carbonated beverages, tea, and yogurt, where firms decide whether to enter and if so, which products to sell in each local market. Using firms’ product-choice decisions, we derive productlevel bounds on incremental fixed costs under weak behavioral assumptions. These bounds allow us to estimate a fixed-cost function that accommodates economies or diseconomies of scope, so that the cost of adding a product may depend on a firm’s product portfolio. We find evidence for economies of scope, where the incremental fixed cost of adding a product is lower when the firm sells more products in the same local market. Counterfactual simulations show that these scope economies have important implications. First, policies that increase a market’s size raise consumer surplus primarily through the increase of incumbent firms’ product variety rather than through entry by new firms. Second, counterfactual mergers among small owners lead to fixed-cost savings, which raise product variety and consumer surplus.

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Chenyu_0_0
About Speaker
Professor Chenyu Yang

Assistant Professor | Department of Economics | University of Maryland

Economies of Scope in Retail Distribution: A Study of Ready-to-Consume Categories
07 Oct 202602:15 PM - 03:30 PM
KK 910, K. K. Leung Building, HKU
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