在加拿大和新加坡兩地累聚多年研究和教學經驗，周家聰博士相信自己是時候回到香港這個成長地貢獻。他於2020年七月加入港大經管學院，成為會計學助理教授。

探索商學的藍海

「在預備公開考試的時候，我在補習班上遇到了一位經濟學導師。他的講課生動，大大啓發了我對經濟學的興趣，亦令我立志成為一名教師。在四年的大學本科課程中，我對經濟學理論和研究方法的熱情得到進一步的提升，亦加深了探索個人和企業行為的好奇心。因此我決定在本科畢業後繼續深造，寄情於經濟學的學術研究。」周博士說。

但周博士漸漸發現，所有企業行為和與會計學都有著緊密的關聯。周博士指出，會計原則是現代商業社會的根基，這些原則不但規範企業的行為，更對政策制定有著舉足輕重的影響。例如稅務會計原則會影響到徵稅工作和防止偷税安排的成效，從而影響企業所得稅稅收。

遊走於免稅期的灰色地帶牟利

周博士最近的一項研究，探討美國企業如何利用其它國家提供的免稅期優惠進行利潤轉移。訂立免稅期在亞洲國家非常普遍，當地政府旨在透過提供期限長達五至十年的超低稅率，甚至零稅率優惠吸引外資。參與計劃的外資企業需要滿足特定的條件，如在當地設立總部、僱用一定數目的本地勞工等等。

「我的研究團隊發現，美國企業利用免稅期進行利潤轉移的情況尤為顯著。他們平均每年轉移近四千萬美元本地收入到海外，當中節省的稅務開支每年達一千萬多美元。」周博士說。但研究亦發現，企業利用免稅期優惠進行利潤轉移亦為這些企業帶來更多的稅務不確定性，因為大額利潤轉移容易招致美國稅務局對企業進行審查。

這種企業行為無疑損害了美國政府的稅務收入。為解決這個問題，美國在2017年12月推出了《減稅與就業法案》進行稅務改革。法案於2018年生效，周博士認為法案能從三方面鼓勵美國企業放棄參與海外免稅期計劃。首先，法案直接對美國企業部分的海外收入免稅；其二，法案把美國的企業稅由35%降至21%；其三，法案在美國的稅制框架中，新增了一項名爲「全球無形低稅收入」的海外收入項目，並設置最低稅收。周博士認為，法案能否吸引企業回巢，以及對他們的投資行為所造成的影響，將會是一個值得探討的議題。

求真的重要性

在港大授課兩個學期，周博士覺得學生在學習上可以更加主動。如在溫習時遇到困難時，千萬不要懼怕向老師求助。與此同時，學生亦應該向老師求證自以為學懂的知識，才能在學業上取得成功。他亦同時希望，疫情盡快結束，能夠脫下口罩與同學們面對面交流。

展望將來，周博士說：「能夠回歸香港實在令我感到相當興奮。我會致力透過創造知識和人才培訓，為港大社群作出貢獻。」

Students from HKU Business School wins the Champion in the Hong Kong Shared Good Values (HKSGV) 2021 Case Competition – Case of Nestlé Hong Kong

It is the fifth year that HKSGV organised the case competition. It is a programme that aims to propagate the concept of doing good and doing well in businesses in Hong Kong. A total of 141 teams (about 520 students) registered this year.  Between February and May 2021, participating teams contributed ideas to senior management at Nestlé Hong Kong Limited and Stan Group on how they generate innovative plans for office penetration and engagement, the importance of happy work culture, elderly care and wellness for an age-friendly smart city, creation of shared value business concepts, business and social development in Hong Kong.

Team members:

CHU Hon Ho BBA (Acct&Fin) Year 4

LAW Hiu Wai BBA (Business, Design & Innovation and Marketing) Year 4

LI Wing Chak BBA (Econ&Fin) Year 4

Student Sharing:

One main focus of this competition is to Create Shared Values (CSV) for different stakeholders. Throughout the competition, we have a chance to study Nestlè’s current situation and brainstorm innovative solutions for penetrating middle-size offices. Looking into the case, we have learned how to merge CSV to genuine practices with business values. We first conducted situation analysis, defined strategic directions, set goals and objectives. Then, we integrated different levels of CSV into our proposed solutions – to reconceive products and markets, redefine productivity in the value chain, and enable local cluster development. After that, we came up with our final solutions to meet social needs and strengthen the linkage between companies and the community. It’s a precious opportunity for us to experience the workflow of proposing a real-world business project.

Developing a business proposal is always not easy. It’s our pleasure to be guided by an experienced mentor. We were inspired a lot while going through the concept of CSV, the perspective of stakeholders, the implications, the implementation challenges, the timeline, the cost analysis, etc. It’s been a challenging journey but rewarding experience as well.

– By CHU Hon Ho Jason

Learn more about the competition: https://www.hksgv.hk/2021-case-competition

From left to right: Mr. Raymond Cheng, President of the Hong Kong Institute of Certified Public Accountants; Zang Ke Ke, Coco; Chan Hoi Ching, Ella; Leung Ka Wing, Karry; Chan Yuet, Mikayla; Dr. Winnie S.C. Leung, Assistant Dean (Undergraduate)

The HKU Business School team won the 1^st runner-up in HKICPA Business Case Competition 2021. This year, the competition received a total of 657 team entries from various institutions in Hong Kong, Greater China and Macau regions.

The HKICPA Business Case Competition is an inter-tertiary event that aims at developing students’ business skills, cultivating their professional judgment and preparing themselves for the business environment. Participating teams were required to submit written proposals on a case study in the fashion industry for screening. After several rounds of evaluation, six finalist teams were selected for competing in the Final Oral Presentation Day on November 20, 2021.

Team members:

Chan Hoi Ching, Ella (team leader) – BBA

Chan Yuet, Mikayla – BBA (Acc&Fin)

Leung Ka Wing, Kary – BBA

Zang Ke Ke, Coco – BEcon&Fin

Faculty advisor: Dr. Jasmine KWONG

Student’s Sharing:

We were new to case competition, and we were new to each other.

Things began when I saw the case competition poster distributed at the end of the orientation camp and asked, ‘Is anyone interested in joining it with me?’ Frankly, I was just randomly asking and did not expect that I could form a team. I asked this question so many times, but it never happened to go the way I wished – forming a team is difficult! This time, I ‘successfully’ formed a team of four. Having the opportunity to join the competition made me feel excited, while at the same time, worried. I had only known my teammates for 2 days, and there were a lot of uncertainties. I had no idea if they were truly willing to take up the responsibility, were we capable or simply whether we could coordinate well. Fortunately, even though our schedules were packed with deadlines, tests, and more in these three months, none of us treated the competition as posteriority. We not only got our parts done but also initiatively helped each other.

We never imagine we can go so far since we were selected among 657 teams to be one of the six finalist teams in the undergraduate category and, finally, getting the 1st Runner-up. We are not the only people who contribute to our success. We appreciate this opportunity offered by HKICPA as we have learned a lot throughout the competition and from the adjudicators’ comments. My professor also advised on our presentation deck, and HKU Business School reached out to us to see if we needed a coach. We are lucky to have all these support and resources.

Participating in a case competition is a great opportunity to learn, from technical skills like proposal writing and presentation skills to soft skills, namely communication skills, teamwork, agility and stress management skills. We are looking forward to joining other case competitions together in the near future, and we recommend you to take the initiative to grow and improve.

Last but not least, I would like to thank my teammates. From the worries to now, we have experienced a lot, and I am grateful and proud to say, ‘We are the dream team!’

by Chan Hoi Ching, Ella (team leader)

Learn more about the competition

https://www.hkicpa.org.hk/en/Become-a-Hong-Kong-CPA/QP-Student-support-and-benefits/QP-Affiliate-Club/HKICPA-Business-Case-Competition

https://ug.hkubs.hku.hk/competition/hkicpa-business-case-competition-2021

許多人曾幻想自己會離開穩定的工作，創立自己的事業，但最終並非每人都能夠踏出舒適圈，並在物競天擇的商業世界開拓出一條新路。成功創業的關鍵往往在於創業家是否有破釜沉舟的決心、堅韌不拔的精神和遠大的目光。是次「與CEO對話: 水滴公司沈鵬談創新創業」講座已於2021年9月23日舉行，吸引過百名嘉賓參加，了解企業創新和創業精神。水滴公司創辦人沈鵬先生以他自身的經歷，分享他對創業的看法以及他帶領水滴公司打入中國保險市場的激勵故事。

沈先生的創業之旅從成為美團的客戶服務實習生開始, 他憑住自己的努力和對工作的熱誠，很快晉升為美團的管理層，帶領美團急速擴展業務。他認為在好的環境工作好比坐上火箭般，獲得的機會和回報將有助發掘自己的潛能和建立人際關係。因此，他建議畢業生不要只憑薪金選擇第一份工作。反之，他們應該選擇那些提供機會成長和突破自我的公司。 在2013年，他帶領自己的團隊創立美團外賣平台，初嘗內部創業的滋味。他們利用人工智能和大數據等技術，使平台發展成國內最大的外賣平台，每天處理最少400萬宗訂單。

可是，他對創業的熱誠並沒有就此停下。沈先生其後談及他離開美團，創立水滴的故事。 他觀察到三線城市和農村的人們因受保門檻過高和他們的收入較低，無法支付高昂的保險費，而沒有得到醫療保險的保障。 因此，他決意設立一個眾籌平台，為那些被傳統保險市場排除在外的人，提供可負擔的保險產品，改善他們的生活質素。

此外，他透露帶領水滴公司成為第一間在美國上司的中國保險公司的秘訣。他認為一間公司的成敗很大程度在於他們是否擁有一個好的團隊。若一個團隊能吸納不同人才， 維持良好的溝通和建立信任，將能想出創意的點子和具前瞻性的策略。再者，他分享管理自己的公司和進行市場推廣的策略, 例如他推祟的傑克韋爾奇的管理方法論和PM12條原則。在演講總結時，他以「始終創業，縱情向前！」這一句話鼓勵學生們勇敢跳出舊有的框架，努力去追尋自己的夢想。

Congratulations! BBA (Acc&Fin) student Mr. CAI Justin Anderson is crowned the Overall Champion in the category of “Stocks” at the 6th Joint University Investment Game!

Being the largest investment competition for University students in Hong Kong, it has attracted more than 3000 participants from over 14 universities and 20 student unions across Hong Kong and Shenzhen. During the competition, there are 6 market segments where contestants can trade: Stocks, CBBC, Warrants, ETP, Index Futures and Index Options. The top 10 contestants with the highest portfolio values enter the final.

Student’s Sharing:

I would like to thank HKU, that it has provided me with a platform to network with different successful mentors and peers and boosted my investment knowledge. As a student majoring in Accounting and Finance, courses offered within the programme have contributed to my success in this competition as well.  For instance, different advanced Accounting and Finance-related courses such as financial statement analysis, Equity Valuation, and Investment Management have equipped me with the skillset of reading and analysing an individual company’s performance, which is essential when making investment decisions. I can put the theories that I’ve learned into practice during this competition through a real investment environment.

Looking forward, I wish to pursue my dream job as an analyst and equity fund manager by utilising the vigorous academic training I have been given. I wish to serve the industry by providing professional insights for my future clients and I believe this will be developed as my lifetime interest.

CAI Justin Anderson, BBA(Acc&Fin)

Learn more about the competition: http://www.juig.hk/JUIG.html

天生對周遭事物充滿好奇的李曦博士，自幼對市場營銷策略以及相關的經濟現象深感興趣。李博士非常欣赏港大經管學院卓越的研究水平，所以他最終在2021年7月以市場學副教授的身份加入我們港大經管學院的大家庭。

無盡的好奇心萌芽於超市

「我很喜歡在逛超市時觀察商品價格的變化。我會問自己，爲什麽這件商品昨天賣100元，今天卻只賣80元。爲什麽超市經理不乾脆把這件商品的價格永遠定在80元？割價速銷的行爲真的對公司有益嗎？」李博士笑言自己在成爲一名市場學學者前，就已經擁有一名研究員的好奇心和求知慾。

雖然李博士對市場學和經濟學有著濃厚的興趣，但他在本科時卻選擇了主修計算機科學。他解釋：「在我中學畢業的時候，資訊科技這個行業剛萌芽，發展潛力強大。我堅信這個行業、這門技術將會改變世界。而隨著我對計算機科學的理解日益加深，我的信念亦越發堅定。我很清楚這門技術能大大改善企業治理，甚至優化市場營銷計劃。」李博士在成為一名計算機科學家後，依然不忘研究市場學的初心。他先後攻讀了運籌學的碩士課程和管理學的博士課程，好讓自己能透過融合跨學科知識，解決現實世界中林林總總的市場營銷問題。縱使現有的經濟學和市場學理論，已經能解釋許多經濟現象，但世界的發展一日千里，大數據這類顛覆性科技，為市場所帶來了前所未見的挑戰和機遇。故李博士認爲市場學學者有義務在知識的前沿推進，為世界創造新的知識、新的答案。

實證與理論並重的計量市場學

隨著大數據的發展日益蓬勃，求知若渴的李博士很有興趣研究這門科技，在定價和其他營銷事宜上，如何幫助市場從業員更上一層樓。在進行實證研究的同時，李博士亦致力利用他在計算機科學上的知識分析市場學數據。李博士指出：「除了傳統的數字數據，縱使現時的科技還未達到這個程度，但我相信在將來，文字、圖案甚至影片都可以被研究。所以我一直致力在計算機演算法的領域進行研究，希望能幫助從業員能更有效地利用數據服務他們的客戶。」

從政策研究的角度研究大數據

李博士最近的一份論文，就著大數據所帶來的隱私問題進行研究。李博士解釋：「在現今時代，企業分分鐘比你自己更了解你自己。比方説，搜尋引擎對你的個人喜好一清二楚，叫車軟件了解你每日的行蹤，而銷售平台則知曉你最愛的商品和品牌。以往商家與消費者之間資訊不對稱的現象，在大數據橫空出世後逆轉，而消費者對此覺得相當不自在。」

有見各地政府陸續對私人企業收集用戶數據的行爲立法規範，李博士決定從政策研究的角度出發，從多角度研究這些條例。李博士指出企業在缺乏監管的情況下，從一切可行的途徑收集用戶的個人資料。故他的論文集中研究歐盟、美國以及中國内地，針對企業數據囤積的行爲所採取的行動。最近滴滴出行因過度囤積用戶數據，而遭内地監管部門約談一事，亦將會是這份論文的其中一個現實例子。李博士認爲企業應該平衡利潤最大化和社會責任，他指出：「收集數據本身是一件很中性的事，但政府有需要因應市場的實際情況，適時調整監管力度。」

培養市場學主修生熟悉計算機功能

李博士一方面為市場學學術領域，貢獻自己在計算機科學方面的天賦，一方面亦不忘優化市場學主修生們在應用資訊科技方面的能力。李博士相信數據將會主導市場營銷，故本科生應涉獵更多有關數量市場學的知識，例如學習如何進行大數據分析，以保持他們在市場上的競爭力。在2021學年首個學期，李博士將會在本科執教數字營銷的課程，並在研究生課程中教授有關計算機算法和大數據的知識。

在李博士眼中，港大經管學院是一個非常適合進行研究的學術機構。他笑言：「香港大學的百年基業聲威遠播，再加上我們學院與亞太區的商業群體關係良好。在强强結合下，港大的市場學學者們在研究上將如虎添翼，並能更有效地把他們的研究和知識傳授給學生，繼而為社會培養更優秀的人才。」

推廣企業社會責任是實現可持續發展的關鍵。自2020年起，花旗集團和香港社會服務聯會展開合作，舉辦「花旗集團－社聯大學生社責實踐計劃」，為香港培育對企業社會有責任感的未來商業領袖。過去十一年來，該計劃與258所非政府機構和社會企業合作，培育超過800名主修商科的本科生。計劃每年會挑選80名品學兼優的同學進行20小時的培訓。同學們會以兩人一組的方式，進行160小時的實習工作。

蔡嘉惠同學（工商管理學﹙資訊系統﹚三年級生）的團隊獲選為兩組榮獲超凡卓越大獎的得獎隊伍之一，而溫婉茵同學（工商管理學二年級生）的團隊則獲選為四組榮獲卓越大獎的得獎隊伍之一。

在今年十月的嘉許禮上，我們很榮幸商務及經濟發展局局長邱騰華先生、花旗集團香港及澳門區行長暨行政總裁伍燕儀女士、香港社會服務聯會行政總裁蔡海偉先生、和港大經管學院助理院長（本科）梁小菁博士出席支持，鼓勵同學們日後積極推廣企業社會責任。

恭喜恭喜！港大經管學院的管理及商業策略講座教授 暨 鐘瀚德基金（商業策略及國際商務）教授 周政，被科睿唯安選為「2021年度最廣獲徵引研究人員」。周教授的學術著作，獲國際間的同儕學者廣泛徵引，在學術界極具影響力。

今年亦是港大首次被列入全球首50間院校，擁有最多「最廣獲徵引研究人員」，合共有31位學者入選，數目為去年的兩倍多，持續為本港院校之冠。確實可喜可賀！

獲選錄的都是學術表現卓越的世界頂級學者，他們多份學術著作，在其學術範疇得以晉身年度內，全球被引用最多首1%的學術文章，是所屬研究領域內極具影響力的人物。

31位港大學者： https://www.hku.hk/press/c_news_detail_23587.html

The Inauguration Ceremony of the HKU Business School Mentorship Programme was successfully held on 11 November 2021. We were delighted to welcome a record high of mentors with diversified business background, most of whom are alumni, friends and supporters of the Faculty, as well as 80 student mentees to embark on this year’s mentorship journey.

Professor Hongbin Cai, Dean of HKU Business School kick-started the event with a warm welcome to our mentors and mentees. He expressed gratitude to mentors for their generous support to the Faculty over the years, and hoped mentees this year could get the most out of the programme.

Three young alumni Mr. Tony Au (BFin(AMPB) 2021), Private Banking Analyst, HSBC, Ms. Gigi Kong (BBA(Law)&LLB 2020), Strategy & Operation Analyst, Deloitte Consulting, and Mr. Udara Senevirathne (BEcon&Fin 2017), Senior Officer – Business Development, New World Development Company Limited, who had previously participated in the Mentorship Programme as mentees had shared their experience in the mentorship programme, and their tips on how to maximise the programme outcome. 

This year marks the 20^th Anniversary of the Faculty of Business and Economics (HKU Business School). The Faculty strives to be a leading, globally impactful academic institution of business and economics and provide opportunities for students to connect with the real business world. Mentoring is especially valuable in empowering students by sharing of mentors’ knowledge and experience, encouragement and inspiration. Through regular mentoring sessions in the academic year, we believe students can gain professional and personal developments.