We study whether access to local pollution information causes investors to make greener portfolio allocations, exploiting the rollout of air quality monitoring stations in India. Using a triple-differences framework on the trading records of 19 million investors, we show that retail investors’ holdings in “brown” stocks become more negatively related to local pollution after a nearby station appears. This effect is more pronounced on “alert” dates when air quality is reported to be harmful. The effect is strongest among tech-savvy investors likely “treated” by real-time pollution data, and younger investors, who may be more sensitive to environmental concerns.
August 2026
Journal of Financial Economics
























