Yuna CHO
Dr. Yuna CHO
Management and Strategy
Assistant Professor


KKL 1230

Academic & Professional Qualification
  • Ph.D. (Management), Yale University
  • M.B.A., The Wharton School, University of Pennsylvania
  • B.A. (Economics), Seoul National University

Yuna Cho is an assistant professor of management and strategy at the HKU Business School. Her research focuses on understanding how interpersonal relationships at work, as well as one’s relationship with the work itself (e.g., motivation and orientation toward work), affect individuals’ work and career outcomes. She received her Ph.D. in Management from Yale University and M.B.A. from the Wharton School, University of Pennsylvania. Prior to her graduate studies, she worked in strategy consulting and investment management.

Research Interest
  • Work motivation
  • Interpersonal relationships
  • Job design
  • Careers
  • Human resource management
Selected Publications
  • Cho, Y. & Jiang, W. (in press). If you do what you love, will the money follow? How work orientation impacts objective career outcomes via managerial (mis) perceptions. Academy of Management Journal
Recent Publications
From the Execution to the Creation of Managerial Strategies – Dr. Yuna Cho

“I have always been admiring the high impact level of research conducted by HKU Business School. The colleagues here are also very friendly. Soon after I have come to Hong Kong, the MBA director Dr. Cheng had even helped me with apartment hunting!”

From the Execution to the Creation of Managerial Strategies – Dr. Yuna Cho

Formerly a senior consultant at Oliver Wyman, Dr. Cho later realised that her true passion lies in knowledge creation. After finishing her PhD studies in Yale, our young Korean scholar officially joined us in June 2021 as an Assistant Professor in Management and Strategy.