People

The reputation of HKU and the faculty’s strong connection with the Asian-Pacific business community can definitely help marketing scholars to conduct research more effectively, which in turn enables scholars to deliver update knowledge to students, and nurture high quality talents for the society.

Born with a strong sense of curiosity, Dr. Xi Li is deeply interested in marketing strategies and economic phenomena. Impressed by the high quality of research and the rapid growth of HKU Business School, Dr. Li had officially joined us in July 2021 as an Associate Professor in Marketing.