Jayson Shi JIA
Prof. Jayson Shi JIA
Marketing
Associate Professor

3917 1611

KK 717

Publications
HKU Business School-Led Research Team Uses Mobile Phone Data to Understand How Family Social Networks Respond to Disasters

An international research team led by Dr. Jayson Jia, Associate Professor of Marketing at HKU Business School, investigated how family social networks respond to the shock of a sudden natural disaster. This research has just been published in Nature Communications, a leading science journal.

港大經管學院:家庭成員間擁有共同好友愈多 災害發生後通訊有更多互動表現

港大經管學院市場學副教授賈軾所帶領的研究團隊近日在《自然*通訊》發表研究論文,通過流動數據分析人們在應急情況下與家庭和朋友的通訊行為。

這個“就地過年”的春節,你幸福嗎?

2021年春節,“新冠肺炎疫情”打破了一直以來新春團聚的傳統習俗,“就地過年”成為主流趨勢。這個春節,沒有回到家鄉、“就地過年”的你,開心幸福嗎?近日,中國香港中文大學(深圳)教授賈建民、香港大學副教授賈軾、湖南工商大學副教授徐戈、清華大學博士生袁韻開展的全國性“春節幸福感與疫情應對”問卷調查顯示:就地過年人群的幸福感雖略低於回家(異地)過年的,但兩者相差並不大。總體上,今年春節,人們的幸福感比去年有較大幅度提升。

A brave new world for marketing

As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.

Population flow drives spatio-temporal distribution of COVID-19 in China

The research study co-authored by Dr. Jayson Jia, Associate Professor in Marketing, HKU, Xin Lu, College of Systems Engineering, National University of Defense Technology, Yun Yuan, School of Economics and Management, Southwest Jiaotong University, Ge Xu, School of Management, Hunan University of Technology and Business, Jianmin Jia, Shenzhen Finance Institute, School of Management and Economics, The Chinese University of Hong Kong, Shenzhen, Nicholas A. Christakis, Yale Institute for Network Science, Yale University is covered by a number of international media.