Bestselling Case Award 2025
Congratulations to Prof. Yulin Fang, Assist. Prof. Jingcun Cao, and Ms. Christy Hirai for winning the bestselling case award from the UK-based The Case Centre! Dedicated to advancing case analysis worldwide, The Case Centre’s annual award recognises excellence in case writing and development.
The case was “YOHO: Shopping with Generative Artificial Intelligence”, and it helps students learn more in the areas of Information Systems, Marketing, and Strategy, and offers insights into the consumer goods and retail & wholesale sectors.
In February 2024, YOHO launched the YOHO AI Assistant, a generative AI-powered virtual personal shopper. The company designed the Assistant to enhance personalised customer service and support its omnichannel business. Key topic areas are:
- What is generative AI, and how can it be applied in sales and marketing activities of e-commerce platforms?
- In what context does generative AI best demonstrate its value, which commercial activities best leverage generative AI, and which customer demographics does it appeal to the most?
- What are the costs and benefits of businesses investing in generative AI?
Read the case directly from our Asia Case Research Centre here: https://www.acrc.hku.hk/Case/Detail/2179
Learn more about UK-Based Case Centre here: https://www.thecasecentre.org/
