UW Global Business Case Competition 2025
Congratulations to our student team for winning the Champion in UW Global Business Case Competition 2025!
UW Global Business Case Competition (UW GBCC) is an international case competition hosted annually by the University of Washington Foster School of Business in Seattle, USA. The competition brings together 12 teams of undergraduate students from top business schools worldwide to compete in fast-paced and innovative business case studies.
Marking its 25th anniversary, the competition featured two real-world case studies: 5-hour case on the development of Arm Holdings’ AI chip and 24-hour case on the expansion of Starbucks into the Chinese market. In the 5-hour case, students were mixed into groups with three members from other universities, fostering exchange and collaboration across diverse backgrounds. In the 24-hour case, they returned to their original teams to develop business recommendations under a tight timeframe and present their solutions to the judges.
Our students showcased their ability to navigate complex business challenges, exceptional presentation skills, and seamless teamwork. Their dedication and hard work have brought home the Champion. Congratulations to the team!
More about the competition: https://foster.uw.edu/centers/gbc/competitions/#gbcc
Champion
Miss Cheung Ho Ning, BBA(Law)&LLB, Year 3
Miss Cheung Lok Ching, BBA(IBGM), Year 2
Mr. Leung Ho Lun, BBA(Law)&LLB, Year 3
Mr. Ng Tsz Nam, BBA(BA), Year 2
Faculty Advisor:
Prof. Winnie Leung
Case Competition Coach:
Ms. Pinto Rasika Tasdyata (Pipin)
Student Sharing:
“Competing in UW GBCC was an incredibly rewarding and unforgettable experience. What made GBCC special from other international case competitions was the unique cross-team opportunity—during the 5-hour case, each of us worked with participants from three different universities instead. It was a fantastic opportunity to exchange perspectives, learn diverse problem-solving approaches and enhance our presentation techniques.
The 24-hour case challenge featuring Starbucks China as our client was intense but fulfilling. Working under such time pressure pushed us to think creatively and efficiently; the judges’ feedback was particularly insightful, helping us to learn and refine our strategies.
Beyond the competition, we embraced the chance to explore Seattle, visiting iconic spots like the original Starbucks at Pike Place Market (where we also saw the famous fish-throwing tradition) and the University District.
I am deeply grateful to HKU Business School for this incredible opportunity; and to my outstanding teammates Joey, Anson, and Maverick, along with our coach, Ms. Pipin Tasdyata, for their unwavering support throughout this journey. UW GBCC has not only elevated my professional capabilities, but also further solidified my belief in business as a powerful vehicle for creating positive change in the world.”
(by Miss Cheung Ho Ning, Jolie)
“My week in Seattle was truly a remarkable experience, combining cultural exchange with intense competition. It provided an invaluable opportunity to meet and interact with talented students from around the world, both as collaborators and competitors.
The 5-hour case challenge, where we teamed up with students from different schools, was both challenging and enlightening. We shared diverse perspectives and case-cracking methodologies, transforming the competition into a unique platform for cultural exchange and mutual learning.
The 24-hour Starbucks China case was undoubtedly the highlight of our journey. As a Hong Kong team with comprehensive knowledge of the Chinese market, we felt additional pressure to excel. Drawing from my previous internship experience at Starbucks APAC, I was able to contribute insights about the brand’s value proposition, helping our team craft strategies that balanced innovation with feasibility. The moment we saw the judges’ approving smiles after our presentation remains unforgettable, and winning the championship was a profound validation of our team’s efforts.
I am deeply grateful to everyone who made this achievement possible. My heartfelt thanks go to HKU Business School for this incredible opportunity and to the Foster School of Business for organising such an exceptional competition. Special appreciation to our case coach Pipin and our ambassadors, Ellie and Shiarina, whose guidance and support were instrumental throughout our preparation and journey. Finally, I am thankful for my amazing teammates – Anson, Jolie, and Maverick – whose support and collaboration made this success possible.
Truly blessed, truly grateful.”
(by Miss Cheung Lok Ching, Joey)
“The UW GBCC 2025 was a one-week intensive experience filled with joy, hard work, and fun. This week, I was honoured to meet talented case-cracking individuals from 12 universities around the globe, learning about different culture and their local cuisines. What I particularly love most is the special 5-hour short case in which teams are mixed to form new teams, allowing us to extend beyond simply working with our own university team, but to also learn from the best-case crackers from other universities as well, furthering the exchange of knowledge and skills.”
(by Mr. Leung Ho Lun, Maverick)
“Reflecting on this unforgettable journey, my heart still brims with emotion and gratitude. Every moment in Seattle has been a precious learning experience. The memories of working late into the night with my team, the joy of finally settling our recommendations, and the relief upon completing our presentations – these moments remain deeply etched in my mind.
Despite facing challenges like losing my voice, I was fortunate to have our case coach Pipin’s support and the invaluable assistance of our ambassadors, Ellie and Shiarina. Special thanks to my teammates Maverick, Jolie, and most definitely, Joey, who accompanied me through countless days and nights of training.
I’m deeply grateful to HKU Business School for providing me with this precious opportunity once again, and to the UW GBCC team for organising such a magnificent event. Every friendship forged in Seattle has added vibrant colours to this experience.
Until we meet again, Seattle – a city that now holds so many cherished memories.”
(by Mr. Ng Tsz Nam, Anson)
