“Retail Reimagined” Challenge 2026
Congratulations to our students for winning the Champion and the Best Innovation and Creativity Award at the “Retail Reimagined” Challenge 2026!
Organised by the Hong Kong Retail Management Association and Junior Achievement Hong Kong, the competition inspired young talents to inject fresh, innovative ideas into the fast-evolving retail industry through real business cases provided by leading retailers. After submitting initial proposals, selected finalist teams developed videos to showcase their ideas and presented their solutions at the Grand Finale.
Competing against over 50 teams, our students stood out with their strong analysis, creativity, and presentation skills. A huge congratulations on this remarkable achievement!
More about the competition: https://www.hkrma.org/en/RRC2026
Champion
Best Innovation and Creativity Award
Team Name: CAELUM
Team Members:
Miss Chan Hei Man, Angeline, BBA(Law)&LLB, Year 2
Mr. Chan Lok Sang, Anson, BSc(MAT), Year 2
Miss Cheng Sze Wing, Chloe, BBA(IBGM), Year 2
Miss Hui Uen Kwan, Yuki, BFin(AMPB), Year 2
Mr. Wong Chak Ming, Anson, BBA(Acct&Fin), Year 2
Student Sharing:
“The challenge emphasised the intersection of business strategy and innovation. Exploring how technology-driven consumer journeys can be implemented within existing corporate frameworks provided a fascinating perspective on modern retail transformation.”
(by Miss Chan Hei Man, Angeline)
“This competition allowed me to apply business acumen to a real-world marketing strategy. Building the web app prototype to validate our consumer journey taught me the value of integrating technical execution with high-level business consulting.”
(Mr. Chan Lok Sang, Anson)
“Developing a commercial due diligence framework for a saturated market like HKT’s was a great challenge. I learned how to identify specific growth catalysts that go beyond price competition to defend long-term market share.”
(by Miss Cheng Sze Wing, Chloe)
“I gained deep insights into value creation through asset utilisation. Focusing on how to pivot physical retail footprints into premium lifestyle ecosystems showed me how traditional businesses can innovate their physical infrastructure.”
(by Miss Hui Uen Kwan, Yuki)
“Working on this strategic thesis sharpened my ability to evaluate industry dynamics and competitive moats. It was rewarding to see our focus on ARPU expansion and operational viability resonate with the judges.”
(by Mr. Wong Chak Ming, Anson)
