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The Janus-Faced Effects of Ideation with Generative AI on Individual Creativity and Dignity
The Janus-Faced Effects of Ideation with Generative AI on Individual Creativity and Dignity
The Janus-Faced Effects of Ideation with Generative AI on Individual Creativity and Dignity
The Janus-Faced Effects of Ideation with Generative AI on Individual Creativity and Dignity
7Jan
Seminar Calendar, Information and Innovation Management

The Janus-Faced Effects of Ideation with Generative AI on Individual Creativity and Dignity

7 Jan 2025 | 10:30 a.m. — 12:00 noon
KK 301
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This is a joint seminar organized by HKU Business School’s IIM Area and Institute of Digital Economy & Innovation (IDEI).

SPEAKER

Prof. Heshan Sun
Richard Van Horn Professor of IT & Analytics
PhD Program Coordinator
MIS Division, Price College of Business
University of Oklahoma

ABSTRACT

This paper examines the dual role of generative AI in ideation tasks, exploring its potential to both enhance and constrain creative performance and individual dignity (i.e., how people perceive their values). The research identifies three characteristics of Generative AI—breadth of exploration, depth of exploration, and hallucination—in a collaborative ideation setting. We further propose three novel constructs in the ideation process, AI-enabled serendipity, idea enhancement, and fixation on AI generation, to understand how the characteristics of generative AI influence both the ideation performance and individual dignity perceptions. To test the proposed research model, this study proposes a 2*2 between-subjects experimental design, employing a self-developed conversational GenAI tool, Idea Hub, with four variations in the breadth and depth of exploration. This research aims to fill gaps in the literature by systematically examining the influence of GenAI characteristics on human-AI collaboration, with implications for enhancing human creativity while preserving human dignity.

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About Speaker
Prof. Heshan Sun

Richard Van Horn Professor of IT & Analytics | PhD Program Coordinator | MIS Division, Price College of Business | University of Oklahoma

The Janus-Faced Effects of Ideation with Generative AI on Individual Creativity and Dignity
7 Jan 202510:30 a.m. — 12:00 noon
KK 301
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