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The Effect of Voice AI on Consumer Purchase and Search Behavior
The Effect of Voice AI on Consumer Purchase and Search Behavior
The Effect of Voice AI on Consumer Purchase and Search Behavior
The Effect of Voice AI on Consumer Purchase and Search Behavior
15Sep
Seminar Calendar, Information and Innovation Management

The Effect of Voice AI on Consumer Purchase and Search Behavior

15 Sep 2021 | 2:30 p.m. — 4:00 p.m.
online seminar
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SPEAKER

Mr. Chenshuo Sun
Ph.D. Candidate in Information Systems
Leonard N. Stern School of Business
New York University (NYU Stern)

ABSTRACT

Voice-activated shopping devices (voice AI), such as Amazon’s Alexa or Alibaba’s Tmall Genie, as a new channel for shopping, are gaining popularity worldwide. It has become important to understand how voice AI adoption affects consumer shopping behaviors. We use large-scale archival data containing consumer-level browsing and purchase records from one of the world’s largest online retailers, Alibaba, to empirically investigate this problem. We show that consumers on average spend 19.5% more money and browse 13.6% more pages as a result of adopting voice AI, corresponding to approximately US$ 493 million increase in annual sales revenue. The effect on purchase is stronger for younger consumers and male, and the effect on browsing is more salient for female. Although the positive effects could shrink over time, they still remain significant after eight weeks. Moreover, the voice channel does not cannibalize other purchase channels (PC and mobile); rather, it has a positive spillover effect on PC. Lastly, the impact of voice AI adoption on purchase is stronger for products that do not require active search or comparison, such as product categories with low substitutability or high purchase frequency. Our results demonstrate that the adoption of voice AI has enhanced the growth of e-commerce. The findings provide useful implications for both e-commerce companies and businesses that harness voice-assisted shopping.

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Semiparametric Identification of the Discount Factor and Payoff Function in Dynamic Discrete Choice Models
Semiparametric Identification of the Discount Factor and Payoff Function in Dynamic Discrete Choice Models
Semiparametric Identification of the Discount Factor and Payoff Function in Dynamic Discrete Choice Models
Semiparametric Identification of the Discount Factor and Payoff Function in Dynamic Discrete Choice Models
Semiparametric Identification of the Discount Factor and Payoff Function in Dynamic Discrete Choice Models
18Jun
Economics | Seminar
Semiparametric Identification of the Discount Factor and Payoff Function in Dynamic Discrete Choice Models
18 June 2025 | 2:15 PM - 3:30 PM
KK 910 K. K. Leung Building, HKU
Prof. Katsumi Shimotsu
IMG_2448
About Speaker
Mr. Chenshuo Sun

Ph.D. Candidate in Information Systems, Leonard N. Stern School of Business, New York University

The Effect of Voice AI on Consumer Purchase and Search Behavior
15 Sep 20212:30 p.m. — 4:00 p.m.
online seminar
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