Statistical Challenges and Opportunities in Two-sided Markets With Application in Tech Business
Professor Hongtu Zhu
Professor
Gillings School of Global Public Health
University of North Carolina at Chapel Hill
In this talk, we will introduce a general analytical framework for large scale data obtained from two-sided markets, especially ride-sourcing platforms like Uber. This framework integrates classical methods including Experiment Design, Causal Inference and Reinforcement Learning, with modern machine learning methods, such as Graph Convolutional Models, Deep Learning, Transfer Learning and Generative Adversarial Network. We aim to develop fast and efficient approaches to address five major challenges for ride-sharing platform, ranging from demand-supply forecasting, demand-supply diagnosis, MDP-based policy optimization, A-B testing, to business operation simulation. Each challenge requires substantial methodological developments and inspires many researchers from both industry and academia to participate in this endeavor. Based on our preliminary results for the policy optimization challenge, we received the Daniel Wagner Prize for Excellence in Operations Research Practice in 2019.
Dr. Hongtu Zhu is the Kenan Distinguished Professor of Biostatistics, Statistics, Radiology, Computer Science and Genetics at the University of North Carolina at Chapel Hill. He was a DiDi Fellow and Chief Scientist of Statistics at DiDi Chuxing between 2018 and 2020 and held the Endowed Bao-Shan Jing Professorship in Diagnostic Imaging at MD Anderson Cancer Center between 2016 and 2018. He is an internationally recognized expert in statistical learning, medical image analysis, precision medicine, biostatistics, artificial intelligence, and big data analytics. He received an established investigator award from the Cancer Prevention Research Institute of Texas in 2016, the INFORMS Daniel H. Wagner Prize for Excellence in Operations Research Practice in 2019, the IMS 2027 Medallion award and Lecture, and the COPSS 2025 Snedecor Award. He has published more than 345 papers in top journals, including Nature, Science, Cell, Nature Genetics, Nature Communication, PNAS, AOS, JASA, Biometrika, and JRSSB, as well as presenting 58+ conference papers at top conferences, including meetings for Neurips, ICLR, ICML, AAAI, and KDD. He is the coordinating editor of JASA and the editor of JASA ACS.










