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Selling and Subscribing Durable Complementary Goods
Selling and Subscribing Durable Complementary Goods
Selling and Subscribing Durable Complementary Goods
Selling and Subscribing Durable Complementary Goods
2Apr
Seminar Calendar, Information and Innovation Management

Selling and Subscribing Durable Complementary Goods

2 April 2026 | 2:00 p.m.— 4:00 p.m.
KK 315, K. K. Leung Building, HKU
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SPEAKER

Prof. Shuya Yin
Professor
Paul Merage School of Business
University of California, Irvine

ABSTRACT
For durable products that are assembled from multiple distinct but fully complementary components, hybrid ownership models become increasingly prevalent, with flexibility to either purchase or subscribe to individual components. Take NIO’s Battery-as-a-service (BaaS) model in the electronic vehicle sector as an example. Consumers may purchase the vehicle body while having the option to either subscribe to or purchase the battery. Similar observations arise in other industries, such as purchasing printers while subscribing to or purchasing ink products, purchasing video game consoles while subscribing to game libraries or purchasing games. In this project, we aim to use a stylized economic model to understand how firms in these industries optimally select the hybrid ownership models and their corresponding pricing decisions in a centralized model, and how these choices are impacted by business parameters, such as production costs, maintenance costs, product durability, and channel decentralization.

*Joint work with Wanfen Yang (PhD student) at the University of California Irvine.

BIOGRAPHY

Professor Shuya Yin joined the Merage School faculty at the University of California Irvine in 2005. Her research addresses problems in supply chains by using non-cooperative and cooperative game theory, including product returns, secondary markets, joint selling and group buying, and distribution channel strategies.

Professor Yin has published papers in Management Science, Manufacturing and Service Operations Management (MSOM), Marketing Science, Operations Research, and Production and Operations Management. She has made many presentations at academic seminars and conferences, and she currently serves as a Senior Editor for Production and Operations Management.

She received her bachelor’s and master’s degrees from Southeast University in Nanjing, China, and her PhD in management science from the University of British Columbia in Canada.

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Selling and Subscribing Durable Complementary Goods
About Speaker
Professor Shuya Yin

Eli B. and Harriet B. Williams Professor of Operations Management Chicago Booth School of Business The University of Chicago

Selling and Subscribing Durable Complementary Goods
2 April 20262:00 p.m.— 4:00 p.m.
KK 315, K. K. Leung Building, HKU
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