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Home Events
Artificial Intelligence & Data Obfuscation: Algorithmic Competition in Digital Ad Auctions
Artificial Intelligence & Data Obfuscation: Algorithmic Competition in Digital Ad Auctions
Artificial Intelligence & Data Obfuscation: Algorithmic Competition in Digital Ad Auctions
Artificial Intelligence & Data Obfuscation: Algorithmic Competition in Digital Ad Auctions
Artificial Intelligence & Data Obfuscation: Algorithmic Competition in Digital Ad Auctions
13May
Economics

Artificial Intelligence & Data Obfuscation: Algorithmic Competition in Digital Ad Auctions

13 May 2026 | 02:15 PM - 03:30 PM
KK 910 K. K. Leung Building, HKU
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Speaker:

Professor Francesco Decarolis
2026 Agnelli Chair of Italian Culture of Peking University
Full Professor
Department of Economics
Bocconi University

 

Abstract:

Artificial Intelligence Algorithms differ in their capabilities depending on the type of available data. We explore how this dimension informs two key design features: memory and updating (or learning) rule. We apply this insight to the case of online search auctions, where platforms control the type of data given to advertisers about their rivals’ bids. Simulated experiments with asymmetric bidders reveal that, when less detailed information is available to train the algorithms, the auctioneer revenues improve substantially. This might explain why hosting platforms have recently reduced the information disclosed, an industry trend known as data obfuscation. Finally, we explain how our findings are linked to dynamic strategies and to the possibility of calculating counterfactuals, as well as to the responsiveness of the algorithms to the actions of other players.

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Artificial Intelligence & Data Obfuscation: Algorithmic Competition in Digital Ad Auctions
About Speaker
Professor Francesco Decarolis

2026 Agnelli Chair of Italian Culture of Peking University | Full Professor Department of Economics | Bocconi University

Artificial Intelligence & Data Obfuscation: Algorithmic Competition in Digital Ad Auctions
13 May 202602:15 PM - 03:30 PM
KK 910 K. K. Leung Building, HKU
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