Professor Shuqing Luo Being Awarded the Case Awards 2024 Strategy and General Management trophy
Prof. Shuqing Luo and her co-author Prof. Guoli Chen won the Case Centre Awards and Competitions 2024 – Strategy and General Management category for their outstanding case “SHEIN vs Zara: Digital Transformation in the Fast-fashion Industry”. The case highlights how the Chinese apparel maker SHEIN has disrupted the fast-fashion industry, and explores how it can leverage its strengths while addressing challenges such as geopolitical risk and environmental impact.
The Asia Case Research Centre (“ACRC”) of HKU Business School is committed to the advancement of learning and teaching in business education and strives to promote leading management thinking through research on the latest practices in the Asia Pacific business environment.
As a major producer of quality business cases, ACRC boasts a repository of nearly 800 business case studies drawn from a vast range of industries and disciplinary areas, written mostly by HKU faculty members. Its cases are distributed globally through its own website as well as those of Harvard Business School Publishing, Ivey Publishing and The Case Centre.
Additionally, ACRC is the organiser of the world’s largest business case competition for undergraduates—the HSBC/HKU Asia Pacific Business Case Competition—providing some of the brightest minds of tomorrow with the skills to make valuable contributions to the global economy.
Congratulations to Prof. Shuqing Luo on this remarkable achievement!
About this winning case: https://www.thecasecentre.org/caseSpotlight/2024/SHEINvsZara
ACRC’s website: https://www.acrc.hku.hk/
