Chu (Ivy) Dang
Dr. Chu (Ivy) DANG
市场学
Assistant Professor

3917 1614

KK 709

Academic & Professional Qualification
  • Ph.D. M.S., Chinese University of Hong Kong
  • B.S., Beijing Jiaotong University
Biography

Chu (Ivy) Dang’s research focuses on the economics of information in the domain of quantitative marketing. She studies how consumers search for information, how information influences their choices and the information provision strategies of firms. Her interests also extend to data-driven marketing and high-tech marketing.

Ivy joined The University of Hong Kong in 2020, after receiving her Ph.D. in marketing from CUHK Business School. She also holds a M.S. in economics from Chinese University of Hong Kong and a B.S. in applied physics from Beijing Jiaotong University. In her spare time, Ivy enjoys running, hiking and online surfing.

Teaching
  • Introduction to Marketing
  • Social Media Marketing
Research Interest
  • Quantitative Marketing
  • Economics of Information
  • Consumer Search
Selected Publications
  • Hu, Mantian, Chu (Ivy) Dang, and Pradeep K. Chintagunta (2019), “Search and Learning at a Daily Deals Website,” Marketing Science, 38 (4), 609-642.
  • Dang, Chu (Ivy) (2017), “Network-Based Targeting: Big Data Application in Mobile Industry,” Big Data Applications in the Telecommunications Industry, IGI Global, 78-107. (Book Chapter)
Recent Publications
从量子物理学到计量市场学—党矗博士

理科出身的我,非常欣赏同学们的商业触觉。作为他们的师长,在教导他们使用数理工具作出科学判断的同时,我亦希望能够鼓励他们爱上学习,保持对未知事物的好奇心,应用课堂所学到的知识为社会做出贡献。

从量子物理学到计量市场学—党矗博士

党博士在大学主修应用物理学,毕业后以博士生的身份在香港研究量子物理学。因缘际会下,她发现自己真正的兴趣所在—计量市场学。2020年2月,党博士以市场学助理教授的身份加入香港大学经管学院。理科出身的她希望将自然科学中的数理模型和归纳推理方法应用到教学和研究中,为商学教育和发展做出自己的贡献。

A brave new world for marketing

As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.