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“Negative Ties in Social Networks” by Dr. Alexander Isakov
28Nov

“Negative Ties in Social Networks” by Dr. Alexander Isakov

Wednesday, 28 Novmember 2018 | 10:30 am - 12:00 noon
1301, K.K. Leung Bldg
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Marketing Seminar
Speaker:
  • Dr. Alexander Isakov
    Postdoctoral Fellow
    Yale Institute for Network Science
    Yale University

 

Abstract:

Negative (antagonistic, or enemy) connections have been of longstanding theoretical importance for social structure. In a population of almost 25,000 adults interacting face-to-face in isolated villages, we measured over 100,000 positive and 15,000 negative ties. Here, we show that negative ties exhibit many of the same structural characteristics as positive ties, including a skewed degree distribution, reciprocity, and degree assortativity. We then exploit this large sample to develop and enumerate a complete taxonomy of all possible triads consisting of the expanded relationship set. Consistent with balance theory, enemies of friends and friends of enemies tend to be enemies; but, in an important empirical refutation of classical balance theory, we find that “the enemy of my enemy is more likely to be my enemy”. We also explore higher-order (community-level) results. Thus, negative ties, though uncommon relative to positive ties, play an important role in social structure.

 

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“Negative Ties in Social Networks” by Dr. Alexander Isakov
Wednesday, 28 Novmember 201810:30 am - 12:00 noon
1301, K.K. Leung Bldg
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