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“Distribution Channel Choice and Divisional Conflict in Remanufacturing Operations” by Dr. Yunchuan Liu
15Aug
SEF Seminar Calendar, Seminar

“Distribution Channel Choice and Divisional Conflict in Remanufacturing Operations” by Dr. Yunchuan Liu

Thursday, 15 August 2019 | 2:30pm - 4:00pm
1301, K.K. Leung Bldg
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Marketing Seminar

 

Speaker:
Dr. Yunchuan Liu
Associate Professor of Business Administration
College of Business
University of Illinois at Urbana-Champaign

 

Abstract:

We consider a firm consisting of two divisions, one responsible for designing and manufacturing new products and the other responsible for remanufacturing operations. The firm may either directly sell to the consumers both new and remanufactured products (direct selling) or sell through an independent retailer (indirect selling). Our paper demonstrates that an internally decentralized firm with separate manufacturing and remanufacturing divisions can benefit from indirect selling with higher firm profit, supply chain profit, total consumer demand than direct selling. Moreover, this structure also induces a remanufacturable product design. In contrast, an internally centralized firm in which the manufacturing and remanufacturing divisions are consolidated is intuitively better off by choosing direct selling than indirect selling. Furthermore, we show that, when the focal firm sells through an independent retailer, a decentralized internal structure can result in higher supply chain profit than a centralized internal structure. We further investigate the case of dual dedicated channels and conclude that, while direct selling of remanufactured products and indirect selling of new products can better induce a remanufacturable product design and higher supply chain profit, it is not in the best interest of the firm in terms of total sales and firm profit.

"Decentralized Mining in Centralized Pools" by Professor Zhiguo He12 Aug 2019
"Distribution Channel Choice and Divisional Conflict in Remanufacturing Operations" by Dr. Yunchuan (Frank) LiuThursday, August 15 2019
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About Speaker
Dr. Yunchuan Liu

Associate Professor of Business Administration College of Business University of Illinois at Urbana-Champaign

“Distribution Channel Choice and Divisional Conflict in Remanufacturing Operations” by Dr. Yunchuan Liu
Thursday, 15 August 20192:30pm - 4:00pm
1301, K.K. Leung Bldg
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