Yulin FANG
Prof. Yulin FANG
创新及资讯管理学
Area Head of Innovation and Information Management
Professor
Director, Institute of Digital Economy and Innovation

3917 1025

KK 1315

Publications
The Impact of “Lazy Minting” on Seller Performance in NFT Marketplaces—A Transaction Cost Economics Perspective

In the burgeoning marketplaces of digital assets, non-fungible tokens (NFTs) revolutionize digital asset ownership and intellectual property (IP) protection, but high minting costs create barriers to marketplace entry and growth. This study examines the impact of “lazy minting,” a new NFT production method introduced by major NFT marketplaces to lower minting costs by deferring blockchain certification until the first sale. In response to the call for further research on emerging technologies in operations management, we explore how this policy affects the net sales performance of existing sellers in the NFT marketplaces. Based on transaction cost economics (TCE) and the literature about different IP protection methods, we distinguish between lazy- and regular-minted NFTs by their differential transaction costs and utilize the staggered difference-in-differences (DID) method to conduct our analysis. We find that lazy minting adoption significantly boosts the net sales performance of existing sellers. This is attributed to their cost-adaptive IP protection behavior. Specifically, they achieve this by minting more NFTs with a larger proportion of style-consistent NFTs through lazy minting, while strategically employing regular minting for style-breaking NFTs, which is contingent upon their reputation. Our study has important theoretical and practical implications for operations management under the emerging technological revolution.

Untangling the Performance Impact of E-marketplace Sellers’ Deployment of Platform-Based Functions: A Configurational Perspective

Previous studies have shown great interest in examining the performance impact of platform-based functions (PBFs) used by e-marketplace sellers and the contingent role of salient variables, such as seller reputation, in the e-marketplace. Their findings, however, are fragmented and inconsistent, as they generally focus on the net, separate effect of a single PBF with debatable findings. The theorization of how sellers should configure multiple types of PBFs as a whole to achieve high sales performance lags far behind the booming competition practice. To identify an effective PBF combination, this study takes a configurational perspective to identify appropriate PBF configurations that can achieve high sales performance for sellers with different product positions and reputations. A fuzzy-set qualitative comparative analysis of a longitudinal data set of over 3,300 apparel sellers in a large e-marketplace yields interesting findings. The configuration results reveal recipes for PBF combinations for achieving high sales performance that vary across different levels of seller reputation and product positioning strategies. Our configuration findings suggest that sellers should configure PBFs according to distinctive product strategies accompanied by seller reputation conditions, where the resulting PBF configurations play an essential and multifaceted role in achieving high sales performances. Interestingly, our configuration analysis uncovers that for reputable sellers offering high-priced products, the utilization of pricing and marketing functions is counterproductive. Additionally, we observe complex interplays between after-sales functions and online reputation, characterized by complementary, substitutive, and independent relationships. Furthermore, our results demonstrate an asymmetry relationship between high and low sales configurations. It contributes to the emergent investigation of causal complexity in competitive strategy studies of e-marketplace sellers and provides specific causal recipes and holistic guidelines for sellers and platform operators.

How Product Display Orientation Affects Customers’ Choice Satisfaction in Online Purchase: A Choice Closure Perspective

Online retailers often confront the problem of order cancellation due to customers’ poor satisfaction with their online purchase decision, termed as choice satisfaction in this study. However, very little e-commerce literature has addressed customer choice satisfaction, and none, to our knowledge, has investigated how to design product display interfaces to achieve it. Drawing from choice closure theory and eye and vision research, we examine how product display orientation of an online shopping web page affects customers’ choice satisfaction upon purchase. We propose that a horizontal (versus vertical) display of comparable products on an e-commerce website is more positively related to customer choice satisfaction by promoting a higher level of choice closure (a psychological process by which online customers come to perceive a decision as completed and settled). Through five carefully designed experiments (including one using an eye-tracking device), we find that online customers achieve a higher level of choice satisfaction from an assortment of comparable products displayed horizontally than vertically on e-commerce websites. This effect results from the fact that a horizontal product display increases the amount of comparisons customers make between product options prior to making a purchase decision and consequential sense of choice closure after the decision. We also find that a cue of finality (e.g., adding a textual note “The end” to the product display) can largely attenuate this effect. The implications for online retailers’ product showcase strategies are discussed, along with future research directions.

芯片里的梵高:人工智能如何重塑创作逻辑和艺术市场

近年来,人工智能(AI)技术的爆发式发展,在世界各地掀起了激烈讨论与深层焦虑,究竟人工智能会否替代人类工作,并且摧毁各行各业。早在 2016 年,英国物理学家霍金生前就有此预言:随着人工智能崛起,中产阶级势将深受就业流失趋势的影响,只有最讲求关爱、创造力和监督力的岗位得以保留。

How Collaboration Technology Use Affects IT Project Team Creativity: Integrating Team Knowledge and Creative Synthesis Perspectives

Contemporary IT project teams engage in creative problem solving to address increasingly complex business problems, which highlights the need to promote IT project team creativity. Collaboration technologies are widely used in IT project teams, but little is known about what collaboration technology features can be used to improve IT project team creativity and the underlying influencing mechanisms. To address this important gap, the current study builds on the extended team knowledge framework to identify collaboration technology features and decodes their influencing mechanisms on IT project team creativity by drawing on the novel creative synthesis theory originating in the management literature to the IT project team context. We identify three sets of collaboration technology support features, that of awareness knowledge supports, long-term knowledge supports, and transitional knowledge supports, and posit that their use can improve IT project team creativity via facilitating the creative synthesis process which includes three sub-constructs of collective attention, similarity building, and enacting ideas. The research model is supported in general by empirical data collected through a multi-sourced survey of over 500 team members and their leaders from 62 IT project teams. Theoretical and practical implications are discussed.

打造卓越数据分析团队的方略

在大数据与人工智能深度融合的今天,数据已成为企业发展的核心资产。随着人工智能技术的不断突破与广泛应用,数据的价值上升至前所未有的高度,几乎所有企业都致力于利用数据分析来获取有价值的商业洞见。

海底电缆:数字经济的丝绸之路

海底电缆承载著全球约99%的洲际资料流程量,对推动数字经济发展非常重要。中国政府在“十四五”规划中明确提出要加快建设数字基础设施,推动“数字丝绸之路”深入发展。

Interorganizational Systems and Supply Chain Agility in Uncertain Environments: The Mediation Role of Supply Chain Collaboration

Supply chain agility has been recognized as a key capability for firms working to achieve superior performance in uncertain business environments. Supply chain agility is challenging to achieve, however, because it requires the firm and its supply chain partners to collaborate closely yet flexibly across organizational boundaries. Extending the boundary object literature to the supply chain context, this study unveils the mechanism through which interorganizational systems (IOS), widely deployed to span organizational boundaries through interfirm digital connections, promote supply chain agility in uncertain environments. The concept of supply chain collaboration is introduced as the mediating mechanism between two key IOS characteristics (i.e., standardization and adaptability) and supply chain agility. Environmental uncertainty is incorporated as the contextual condition through contextualized theorization of IOS as boundary objects. The resulting hypotheses are tested via a two-wave, match-paired survey study on business and information technology executives in 156 manufacturing firms. Empirical findings provide general support to most hypotheses, and implications for theory development and professional practice are discussed.

Growing User Base in the Early Stage of Sharing Economy Platforms: An Integration of Competitive Repertoire and Institutional Legitimacy Theories

Sharing economy platforms are pressed to rapidly grow user bases at the early stage by aggressively targeting potential users through competitive actions. Due to the volatile nature of the sharing economy and its disruption to industry norms, these platforms encounter legitimacy challenges that impede user base growth. This paper integrates competitive repertoire and institutional legitimacy theories to develop a research model that explains early-stage user base development in the sharing economy. We posit that the early-stage user base is associated with structural characteristics of the competitive repertoire, whose effects are moderated by a platform's socio-political legitimation efforts that address stakeholders’ regulatory and normative concerns. Using a comprehensive sample of 4644 monthly observations of 129 sharing economy platforms in China, we find that the volume of two context-specific competitive actions, offering economic incentives and staging high-visibility events, along with competitive repertoire complexity, are positively related to the platform's early-stage user base. We also identify a significant negative relationship between repertoire differentiation and user base. Direct relationships are moderated by socio-political legitimation, however, such that legitimation weakens the positive impact of context-specific action volume but enhances those of repertoire complexity and differentiation. Managerial and practical implications are discussed in light of the findings.