香港旅遊首季迎來開門紅，內地五一黃金周也出現訪港高峰。 然而旅遊熱潮並未帶動消費，訪港遊客甚至「發明」了在速食店過夜的省錢攻略。 如何突破香港旅遊旺丁不旺財的困境？ 泡泡瑪特一夜爆紅，實現口碑與銷量的雙贏。 其成功經驗能否為香港打造旅遊IP（知識產權）提供借鑒？
28 May 2025
教學人員
Academic & Professional Qualification
- Ph.D. in Marketing, Stern School of Business, New York University
- M.S. in Economics, Peking University
- B.S. in Business, Guanghua School of Management, Peking University
Biography
Dr. Tingting Fan is interested in using big data and econometrics to address marketing strategies, including digital marketing, product innovations, and branding. Her research has been published in top marketing journals and book chapters. Her research also appeared in business journals, including the Wall Street Journal, Harvard Business Review, Ming Pao Daily News, and Ta Kung Pao. Dr. Fan has been awarded research funds from Wharton Customer Analytics Initiative, Marketing Science Institute, and Hong Kong Research Council.
Dr. Fan has been an excellent educator. She was the first and youngest professor to win the most prestige teaching award of the Chinese University of Hong Kong (CUHK), University Education Award, which only awards two to three faculty at CUHK each year. She also represent CUHK to be nominated for the 2018 UGC Teaching Award. She also won Faculty Teaching Excellence Award at the CUHK Business School and Teaching Excellence Reward at Stern School of Business, New York University.
Teaching
- Strategic Marketing Management (MBA core)
- New Product Management
Research Interest
- Digital Marketing
- Big Data
- New Products
- Innovation
- Brand Strategy
- Consumer Finance
- Marketing in China
- Marketing Analytics
- Marketing Strategy
- Quantitative Marketing
- Social Media and Advertising
Selected Publications
- Fan, Tingting, Leilei Gao, and Yael Steinhart (2020), “The Small Predicts Large Effect in Crowdfunding”, Journal of Consumer Research, 47 (4), 544-65.
– Featured at Wall Street Journal special report (Oct. 2020), Harvard Business Review, Hong Kong Economic Times, Ming Pao Daily News, Ta Kung Pao, and CUHK China Business Knowledge. - Fan, Tingting, Peter N. Golder, and Donald R. Lehmann, “New Product Research,” Russell Winer and Scott A. Neslin (Eds), History of Marketing Science (2nd edition), forthcoming.
- Fan, Tingting, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions,” Berend Wierenga and Ralf van der Lans (Eds), Handbook of Marketing Decision Models: Springer.
- Fan, Tingting, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects,” Marketing Science Institute Report, 14-118.
Awards and Honours
- CUHK University Education Award (The Chinese University of Hong Kong’s most prestigious teaching award), 2018
- CUHK Business School Faculty Teaching Excellence Award (CUHK Business School’s most prestigious teaching award), 2018
- Business School Teaching Merit Award, 2017, 2018, 2019, 2020, 2021
- Teaching Excellence Award, Stern School of Business, New York University, 2011
Service to the University/ Community
- BSc in Marketing Analytics and Technology Deputy Programme Director
Recent Publications
28May
18May
香港的創意產業如何在全球舞台上大放異彩？ 香港過往以手辦公仔、模型等知識產權產業聞名，孕育出不少優秀藝術家。例如，由內地公司泡泡瑪特（Pop Mart）捧紅的公仔Labubu，其創作者龍家昇正是香港人，展現了本地創意的實力。 港大經管學院市場學首席講師范亭亭接受無線新聞訪問時表示，泡泡瑪特把線上線下的渠道完全打通，線下門店是用來吸引消費者，讓他們了解公仔。她指出：「一旦線下的消費者成為線上的購買者，他們就會通過線上渠道去了解用戶。我覺得香港現時需要一個成熟完整的商業運作模式。」 她建議政府提供平台，增加本地藝術家的曝光機會，推動香港創意產業更上一層樓。
18 May 2025
教學人員
16Apr
提到現時最潮玩意，絕非Chanel或Taylor Swift，而是尖耳大眼、露九顆獠牙的Labubu！ 港大經管學院市場學首席講師范亭亭指出，泡泡瑪特（Pop Mart）旗下Labubu迅速爆紅，並非偶然，而是源於其獨特的IP運營策略。品牌透過全球設計師合作，積極打造多元化角色，配合一條龍式的營運模式，從設計、生產至市場推廣，全面迎合年輕消費者的需求與喜好。 范亭亭認為：「泡泡瑪特善於利用數據分析，深入了解18至29歲年輕族群的潮流趨勢，並持續優化IP形象，增強消費者黏性。」Labubu的成功，並不僅依賴明星效應，而是在於品牌能夠持續建立社群互動，鞏固粉絲基礎，並引領潮流文化。 未來泡泡瑪特能否延續增長動力，關鍵在於其能否持續洞察市場變化，並深化與消費者之間的情感連結。
16 Apr 2025
教學人員
22Jan
從新冠肺炎疫情至今，香港電影院經歷了一波關門大潮。截至2024年4月30日，累計16間戲院結業，其中包括UA連鎖影院在2021年3月全線結業。這波關門大潮似乎還遠未結束，上月12日MCL Cinema Plus+荷里活廣場戲院宣布結業，而以播放小眾電影知名的高先電影院，也傳出將於租約期滿後結束營業。
22 Jan 2025
教學人員
1Feb
根據環境保護署公布的2022年香港固體廢物監察報告，本港每天人均垃圾產量為1.51公斤，不僅高於台灣台北的0.37公斤【註1】和日本東京的0.89公斤【註2】，也沒有達到特區政府2013年提出的10年減廢目標（0.8公斤以下）。作為應對措施之一，政府計劃今年8月1日全面實行城市固體垃圾按量徵費。
1 Feb 2024
教學人員
1Feb
根據環境保護署公布的2022年香港固體廢物監察報告，本港每天人均垃圾產量為1.51公斤，不僅高於台灣台北的0.37公斤【註1】和日本東京的0.89公斤【註2】，也沒有達到特區政府2013年提出的10年減廢目標（0.8公斤以下）。作為應對措施之一，政府計劃今年8月1日全面實行城市固體垃圾按量徵費。
1 Feb 2024
教學人員