Mengzhou (Austin) ZHUANG
Prof. Mengzhou (Austin) ZHUANG
市場學
Assistant Professor

3910 2183

KK 706

Publications
A brave new world for marketing

As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.

一脈相承的市場學:莊夢舟博士

莊博士不僅是一個專門研究在線廣告和多渠道戰略的學者,他還是一個熱衷於教學,充滿活力的教學人員。