Congratulations to Prof. Xi Li for winning the Faculty Outstanding Researcher Award 2025-26!
Prof. Xi Li is a prolific scholar with interdisciplinary research interests in marketing and operations. His remarkable impact is reflected in ten articles published in “A” journals, including Journal of Marketing Research, Marketing Science, Management Science, MIS Quarterly and Manufacturing & Service Operations Management, since joining the Faculty in July 2021.
Beyond his publications, Prof. Li has been serving on the editorial boards of leading academic journals, including as Senior Editor for Production and Operations Management, as well as a member of the Editorial Review Board in Marketing Science. Prof. Li was also recognized as an MSI 2021 Young Scholar by the Marketing Science Institute, and was renowned globally as one of the Top 50 Most Productive Marketing Scholars in 2024 by the American Marketing Association.
We extend our sincere gratitude to Prof. Li for his unwavering contributions to research excellence. At HKU Business School, we strive for world-class research and academic innovation.
Join us in celebrating Prof. Li’s outstanding achievements!
