人工智能正在经历从“副驾驶”向“智能体”的进化,这一跃迁对市场营销行业的影响将是史无前例的。在过去几年,我们见证了 AI 如何作为一种效率工具优化营销链条:客服机器人削减了运营成本,生成式 AI(AIGC)实现了内容的规模化生产,而机器学习让消费者洞察变得更加精准。
27 Feb 2026

Dr. Yifei ZHANG

Dr. Jinghan MENG

Prof. Xin TONG

Prof. Weiming ZHU

Prof. Michael C.L. CHAU

Dr. Y. F. LUK

Dr. Tingting FAN
Senior Lecturer
BEcon/BEcon & Fin Deputy Programme Director and Admissions Tutor
Senior Lecturer
BSc (QFin) Programme Director
Deputy Area Head of Innovation and Information Management
Professor
BGLIS Programme Director
Associate Professor
Programme Director for the Open Programme of Executive Education
Professor
MAIB Programme Director
Honorary Associate Professor
Principal Lecturer
MBA GBA Programme Director