香港旅游首季迎来开门红，内地五一黄金周也出现访港高峰。 然而旅游热潮并未带动消费，访港游客甚至“发明”了在速食店过夜的省钱攻略。 如何突破香港旅游旺丁不旺财的困境？ 泡泡玛特一夜爆红，实现口碑与销量的双赢。 其成功经验能否为香港打造旅游IP（知识产权）提供借鉴？
28 May 2025
教学人员
Academic & Professional Qualification
- Ph.D. in Marketing, Stern School of Business, New York University
- M.S. in Economics, Peking University
- B.S. in Business, Guanghua School of Management, Peking University
Biography
Dr. Tingting Fan is interested in using big data and econometrics to address marketing strategies, including digital marketing, product innovations, and branding. Her research has been published in top marketing journals and book chapters. Her research also appeared in business journals, including the Wall Street Journal, Harvard Business Review, Ming Pao Daily News, and Ta Kung Pao. Dr. Fan has been awarded research funds from Wharton Customer Analytics Initiative, Marketing Science Institute, and Hong Kong Research Council.
Dr. Fan has been an excellent educator. She was the first and youngest professor to win the most prestige teaching award of the Chinese University of Hong Kong (CUHK), University Education Award, which only awards two to three faculty at CUHK each year. She also represent CUHK to be nominated for the 2018 UGC Teaching Award. She also won Faculty Teaching Excellence Award at the CUHK Business School and Teaching Excellence Reward at Stern School of Business, New York University.
Teaching
- Strategic Marketing Management (MBA core)
- New Product Management
Research Interest
- Digital Marketing
- Big Data
- New Products
- Innovation
- Brand Strategy
- Consumer Finance
- Marketing in China
- Marketing Analytics
- Marketing Strategy
- Quantitative Marketing
- Social Media and Advertising
Selected Publications
- Fan, Tingting, Leilei Gao, and Yael Steinhart (2020), “The Small Predicts Large Effect in Crowdfunding”, Journal of Consumer Research, 47 (4), 544-65.
– Featured at Wall Street Journal special report (Oct. 2020), Harvard Business Review, Hong Kong Economic Times, Ming Pao Daily News, Ta Kung Pao, and CUHK China Business Knowledge. - Fan, Tingting, Peter N. Golder, and Donald R. Lehmann, “New Product Research,” Russell Winer and Scott A. Neslin (Eds), History of Marketing Science (2nd edition), forthcoming.
- Fan, Tingting, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions,” Berend Wierenga and Ralf van der Lans (Eds), Handbook of Marketing Decision Models: Springer.
- Fan, Tingting, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects,” Marketing Science Institute Report, 14-118.
Awards and Honours
- CUHK University Education Award (The Chinese University of Hong Kong’s most prestigious teaching award), 2018
- CUHK Business School Faculty Teaching Excellence Award (CUHK Business School’s most prestigious teaching award), 2018
- Business School Teaching Merit Award, 2017, 2018, 2019, 2020, 2021
- Teaching Excellence Award, Stern School of Business, New York University, 2011
Service to the University/ Community
- BSc in Marketing Analytics and Technology Deputy Programme Director
Recent Publications
28May
18May
香港的创意产业如何在全球舞台上大放异彩？ 香港过往以手办公仔、模型等知识产权产业闻名，孕育出不少优秀艺术家。例如，由内地公司泡泡玛特（Pop Mart）捧红的公仔Labubu，其创作者龙家昇正是香港人，展现了本地创意的实力。 港大经管学院市场学首席讲师范亭亭接受无线新闻访问时表示，泡泡玛特把线上线下的渠道完全打通，线下门店是用来吸引消费者，让他们了解公仔。她指出：“一旦线下的消费者成为线上的购买者，他们就会通过线上渠道去了解用户。我觉得香港现时需要一个成熟完整的商业运作模式。” 她建议政府提供平台，增加本地艺术家的曝光机会，推动香港创意产业更上一层楼。
18 May 2025
教学人员
16Apr
提到现时最潮玩意，绝非Chanel或Taylor Swift，而是尖耳大眼、露九颗獠牙的Labubu！ 港大经管学院市场学首席讲师范亭亭指出，泡泡玛特（Pop Mart）旗下Labubu迅速爆红，并非偶然，而是源于其独特的IP运营策略。品牌透过全球设计师合作，积极打造多元化角色，配合一条龙式的营运模式，从设计、生产至市场推广，全面迎合年轻消费者的需求与喜好。 范亭亭认为：“泡泡玛特善于利用数据分析，深入了解18至29岁年轻族群的潮流趋势，并持续优化IP形象，增强消费者黏性。”Labubu的成功，并不仅依赖明星效应，而是在于品牌能够持续建立社群互动，巩固粉丝基础，并引领潮流文化。 未来泡泡玛特能否延续增长动力，关键在于其能否持续洞察市场变化，并深化与消费者之间的情感连结。
16 Apr 2025
教学人员
22Jan
从新冠肺炎疫情至今，香港电影院经历了一波关门大潮。截至2024年4月30日，累计16间戏院结业，其中包括UA连锁影院在2021年3月全线结业。这波关门大潮似乎还远未结束，上月12日MCL Cinema Plus+荷里活广场戏院宣布结业，而以播放小众电影知名的高先电影院，也传出将于租约期满后结束营业。
22 Jan 2025
教学人员
1Feb
根据环境保护署公布的2022年香港固体废物监察报告，本港每天人均垃圾产量为1.51公斤，不仅高于台湾台北的0.37公斤【注1】和日本东京的0.89公斤【注2】，也没有达到特区政府2013年提出的10年减废目标（0.8公斤以下）。作为应对措施之一，政府计划今年8月1日全面实行城市固体垃圾按量征费。
1 Feb 2024
教学人员
1Feb
根据环境保护署公布的2022年香港固体废物监察报告，本港每天人均垃圾产量为1.51公斤，不仅高于台湾台北的0.37公斤【注1】和日本东京的0.89公斤【注2】，也没有达到特区政府2013年提出的10年减废目标（0.8公斤以下）。作为应对措施之一，政府计划今年8月1日全面实行城市固体垃圾按量征费。
1 Feb 2024
教学人员