从2024年开始，一个长着尖尖小耳朵，恶魔般大眼睛，咧着9颗尖尖獠牙的玩偶Labubu风靡全球。2025年上半年，Labubu销售额高达48亿人民币。Labubu惊艳市场的不仅是它强大的吸金能力，更是它在海外市场的势不可挡。从东南亚到欧洲美国，Labubu都是年轻人追捧的潮流。Labubu的成功也让泡泡玛特股票从2020年IPO的38.5港币一路飙升到超过200港币，短短5年涨幅超过400%。
16 Oct 2025
Academic & Professional Qualification
- Ph.D. in Marketing, Stern School of Business, New York University
- M.S. in Economics, Peking University
- B.S. in Business, Guanghua School of Management, Peking University
Biography
Dr. Tingting Fan is interested in using big data and econometrics to address marketing strategies, including digital marketing, product innovations, and branding. Her research has been published in top marketing journals and book chapters. Her research also appeared in business journals, including the Wall Street Journal, Harvard Business Review, Ming Pao Daily News, and Ta Kung Pao. Dr. Fan has been awarded research funds from Wharton Customer Analytics Initiative, Marketing Science Institute, and Hong Kong Research Council.
Dr. Fan has been an excellent educator. She was the first and youngest professor to win the most prestige teaching award of the Chinese University of Hong Kong (CUHK), University Education Award, which only awards two to three faculty at CUHK each year. She also represent CUHK to be nominated for the 2018 UGC Teaching Award. She also won Faculty Teaching Excellence Award at the CUHK Business School and Teaching Excellence Reward at Stern School of Business, New York University.
Teaching
- Strategic Marketing Management (MBA core)
- New Product Management
Research Interest
- Digital Marketing
- Big Data
- New Products
- Innovation
- Brand Strategy
- Consumer Finance
- Marketing in China
- Marketing Analytics
- Marketing Strategy
- Quantitative Marketing
- Social Media and Advertising
Selected Publications
- Fan, Tingting, Leilei Gao, and Yael Steinhart (2020), “The Small Predicts Large Effect in Crowdfunding”, Journal of Consumer Research, 47 (4), 544-65.
– Featured at Wall Street Journal special report (Oct. 2020), Harvard Business Review, Hong Kong Economic Times, Ming Pao Daily News, Ta Kung Pao, and CUHK China Business Knowledge. - Fan, Tingting, Peter N. Golder, and Donald R. Lehmann, “New Product Research,” Russell Winer and Scott A. Neslin (Eds), History of Marketing Science (2nd edition), forthcoming.
- Fan, Tingting, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions,” Berend Wierenga and Ralf van der Lans (Eds), Handbook of Marketing Decision Models: Springer.
- Fan, Tingting, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects,” Marketing Science Institute Report, 14-118.
Awards and Honours
- CUHK University Education Award (The Chinese University of Hong Kong’s most prestigious teaching award), 2018
- CUHK Business School Faculty Teaching Excellence Award (CUHK Business School’s most prestigious teaching award), 2018
- Business School Teaching Merit Award, 2017, 2018, 2019, 2020, 2021
- Teaching Excellence Award, Stern School of Business, New York University, 2011
Service to the University/ Community
- BSc in Marketing Analytics and Technology Deputy Programme Director
Recent Publications
16Oct
20Aug
这边厢是曾经供不应求的Labubu逐渐降温，那边厢是日系卡通新宠Chiikawa风头无两，大有江山代有人才出的势头。追赶时尚的消费者好不容易买到了心心念的Labubu，却发现潮流的风向似乎转到了Chiikawa。上周末，日本境外的首家海外Chiikawa拉面店更落户香港，在旺角正式开业，未来几星期的预约早已额满，可见捧场者众。
20 Aug 2025
教学人员
28May
香港旅游首季迎来开门红，内地五一黄金周也出现访港高峰。 然而旅游热潮并未带动消费，访港游客甚至“发明”了在速食店过夜的省钱攻略。 如何突破香港旅游旺丁不旺财的困境？ 泡泡玛特一夜爆红，实现口碑与销量的双赢。 其成功经验能否为香港打造旅游IP（知识产权）提供借鉴？
28 May 2025
教学人员
18May
香港的创意产业如何在全球舞台上大放异彩？ 香港过往以手办公仔、模型等知识产权产业闻名，孕育出不少优秀艺术家。例如，由内地公司泡泡玛特（Pop Mart）捧红的公仔Labubu，其创作者龙家昇正是香港人，展现了本地创意的实力。 港大经管学院市场学首席讲师范亭亭接受无线新闻访问时表示，泡泡玛特把线上线下的渠道完全打通，线下门店是用来吸引消费者，让他们了解公仔。她指出：“一旦线下的消费者成为线上的购买者，他们就会通过线上渠道去了解用户。我觉得香港现时需要一个成熟完整的商业运作模式。” 她建议政府提供平台，增加本地艺术家的曝光机会，推动香港创意产业更上一层楼。
18 May 2025
教学人员
16Apr
22Jan
从新冠肺炎疫情至今，香港电影院经历了一波关门大潮。截至2024年4月30日，累计16间戏院结业，其中包括UA连锁影院在2021年3月全线结业。这波关门大潮似乎还远未结束，上月12日MCL Cinema Plus+荷里活广场戏院宣布结业，而以播放小众电影知名的高先电影院，也传出将于租约期满后结束营业。
22 Jan 2025
教学人员