Tingting FAN - HKU Business School

Dr. Tingting FAN

市场学

Principal Lecturer

MBA GBA Programme Director

3917 8346

tingtingfan@hku.hk

KK 405

Academic & Professional Qualification

Ph.D. in Marketing, Stern School of Business, New York University
M.S. in Economics, Peking University
B.S. in Business, Guanghua School of Management, Peking University

Biography

Dr. Tingting Fan is interested in using big data and econometrics to address marketing strategies, including digital marketing, product innovations, and branding. Her research has been published in top marketing journals and book chapters. Her research also appeared in business journals, including the Wall Street Journal, Harvard Business Review, Ming Pao Daily News, and Ta Kung Pao. Dr. Fan has been awarded research funds from Wharton Customer Analytics Initiative, Marketing Science Institute, and Hong Kong Research Council.

Dr. Fan has been an excellent educator. She was the first and youngest professor to win the most prestige teaching award of the Chinese University of Hong Kong (CUHK), University Education Award, which only awards two to three faculty at CUHK each year. She also represent CUHK to be nominated for the 2018 UGC Teaching Award. She also won Faculty Teaching Excellence Award at the CUHK Business School and Teaching Excellence Reward at Stern School of Business, New York University.

Teaching

Strategic Marketing Management (MBA core)
New Product Management

Research Interest

Digital Marketing
Big Data
New Products
Innovation
Brand Strategy
Consumer Finance
Marketing in China
Marketing Analytics
Marketing Strategy
Quantitative Marketing
Social Media and Advertising

Selected Publications

Fan, Tingting, Leilei Gao, and Yael Steinhart (2020), “The Small Predicts Large Effect in Crowdfunding”, Journal of Consumer Research, 47 (4), 544-65.
– Featured at Wall Street Journal special report (Oct. 2020), Harvard Business Review, Hong Kong Economic Times, Ming Pao Daily News, Ta Kung Pao, and CUHK China Business Knowledge.
Fan, Tingting, Peter N. Golder, and Donald R. Lehmann, “New Product Research,” Russell Winer and Scott A. Neslin (Eds), History of Marketing Science (2nd edition), forthcoming.
Fan, Tingting, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions,” Berend Wierenga and Ralf van der Lans (Eds), Handbook of Marketing Decision Models: Springer.
Fan, Tingting, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects,” Marketing Science Institute Report, 14-118.

Awards and Honours

CUHK University Education Award (The Chinese University of Hong Kong’s most prestigious teaching award), 2018
CUHK Business School Faculty Teaching Excellence Award (CUHK Business School’s most prestigious teaching award), 2018
Business School Teaching Merit Award, 2017, 2018, 2019, 2020, 2021
Teaching Excellence Award, Stern School of Business, New York University, 2011

Service to the University/ Community

BSc in Marketing Analytics and Technology Deputy Programme Director

Recent Publications

16Apr

Dr. Tingting FAN

泡泡玛特一夜爆红的IP策略

提到现时最潮玩意，绝非Chanel或Taylor Swift，而是尖耳大眼、露九颗獠牙的Labubu！港大经管学院市场学首席讲师范亭亭指出，泡泡玛特（Pop Mart）旗下Labubu迅速爆红，并非偶然，而是源于其独特的IP运营策略。品牌透过全球设计师合作，积极打造多元化角色，配合一条龙式的营运模式，从设计、生产至市场推广，全面迎合年轻消费者的需求与喜好。范亭亭认为：“泡泡玛特善于利用数据分析，深入了解18至29岁年轻族群的潮流趋势，并持续优化IP形象，增强消费者黏性。”Labubu的成功，并不仅依赖明星效应，而是在于品牌能够持续建立社群互动，巩固粉丝基础，并引领潮流文化。未来泡泡玛特能否延续增长动力，关键在于其能否持续洞察市场变化，并深化与消费者之间的情感连结。

16 Apr 2025

教学人员

22Jan

Dr. Tingting FAN

院线大战客厅沙发：香港戏院如何扳回一局

从新冠肺炎疫情至今，香港电影院经历了一波关门大潮。截至2024年4月30日，累计16间戏院结业，其中包括UA连锁影院在2021年3月全线结业。这波关门大潮似乎还远未结束，上月12日MCL Cinema Plus+荷里活广场戏院宣布结业，而以播放小众电影知名的高先电影院，也传出将于租约期满后结束营业。

22 Jan 2025

教学人员

4Dec

Dr. Tingting FAN

当AI敲门音乐产业命运何去何从?

4 Dec 2024

教学人员

4Dec

Dr. Tingting FAN

当AI敲门音乐产业命运何去何从?

4 Dec 2024

教学人员