Jayson Shi JIA
Prof. Jayson Shi JIA
市场学
Associate Professor

3917 1611

KK 717

Publications
这个“就地过年”的春节,你幸福吗?

2021年春节,“新冠肺炎疫情”打破了一直以来新春团聚的传统习俗,“就地过年”成为主流趋势。这个春节,没有回到家乡、“就地过年”的你,开心幸福吗?近日,中国香港中文大学(深圳)教授贾建民、香港大学副教授贾轼、湖南工商大学副教授徐戈、清华大学博士生袁韵开展的全国性“春节幸福感与疫情应对”问卷调查显示:就地过年人群的幸福感虽略低于回家(异地)过年的,但两者相差并不大。总体上,今年春节,人们的幸福感比去年有较大幅度提升。

A brave new world for marketing

As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.

Population flow drives spatio-temporal distribution of COVID-19 in China

The research study co-authored by Dr. Jayson Jia, Associate Professor in Marketing, HKU, Xin Lu, College of Systems Engineering, National University of Defense Technology, Yun Yuan, School of Economics and Management, Southwest Jiaotong University, Ge Xu, School of Management, Hunan University of Technology and Business, Jianmin Jia, Shenzhen Finance Institute, School of Management and Economics, The Chinese University of Hong Kong, Shenzhen, Nicholas A. Christakis, Yale Institute for Network Science, Yale University is covered by a number of international media.