HKGCC Business Case Competition 2024/25
Congratulations to our students for winning three Champions, one 1st Runner-up and one 2nd Runner-up in the HKGCC Business Case Competition 2024/25!
The HKGCC Business Case Competition is an annual competition hosted by Hong Kong General Chamber of Commerce (HKGCC). The competition was sponsored by Chinachem Group, Jardine Matheson, MTR Corporation Ltd, SOCAM Development Ltd, and Swire (in collaboration with HKGCC).
With the theme “Shaping the Future of Businesses with Creativity and Innovation”, the competition provided an opportunity for students to crack one or more business cases from the sponsors. Topics included tourism, sustainability, community support and the workplace environment.
Among 160 teams comprising nearly 700 students from various institutions in Hong Kong, our students stood out and achieved remarkable success to win three Champions, one 1st Runner-up, and one 2nd Runner-up with the five sponsoring companies.
Find out more about the competition: https://www.chamber.org.hk/bcc2024/
Champion (HKGCC track, sponsored by SWIRE)
Team Name: Chamber Transformers
Team Members:
Miss Choi Yu Hei, BEcon&Fin, Year 3
Miss Leung Hoi Kiu, BBA, Year 4
Miss Pan Ho Man, BEcon&Fin, Year 3
Mr. Fung Ho Kong, BEng(EE), Year 2
Miss Ng Kam Ping, BSocSc, Year 5
Champion (Jardine Matheson track)
Team Name: JNL Consulting
Team Members:
Miss Law Lok Yee Nori, BEcon&Fin, Year 2
Miss Liu Yunjie, BEcon&Fin, Year 2
Mr. Wong Man Yin, BEcon&Fin, Year 2
(The team comprises 1 other team member from other university.)
Champion (SOCAM track)
Team Name: JAK Consulting
Team Members:
Mr. Lau Pak Hei, BBA(Law)&LLB, Year 5
Miss Li Wing Tung, BSc(Surv), Year 4
1st Runner-up (Jardine Matheson track)
Team Name: Click Advisory
Team Members:
Miss Ho Lucine Tsz Ying, BBA(Acc&Fin), Year 3
Miss Lin Yi-han, BBA, Year 3
Miss Shum Wa Ching, BBA(Acc&Fin), Year 3
Miss Yan Yu, BEcon&Fin, Year 4
2nd Runner-up (MTR track)
Team Name: Accelerate 24
Team Members:
Miss Leung Ting Man, BBA(Law)&LLB, Year 3
Mr. Li Zonghan, BBA(Acc&Fin), Year 3
Miss So Hoi Ching, BBA(Acc&Fin), Year 3
Mr. Ching Jen Hong, BSc(ActuarSc), Year 4
Student Sharing:
Champion (HKGCC track, sponsored by SWIRE)
“This experience has been incredibly rewarding, allowing us to tackle real-world sustainability challenges through innovation and strategic thinking. I am grateful for the encouragement and support from my teammates, and I look forward to applying what I have learned to future challenges. A heartfelt thank you to HKU Business School for its continuous support, guidance, and resources, which have been instrumental in shaping our problem-solving and analytical skills.”
(by Miss Choi Yu Hei, Cherry)
“Leading a team for the first time in the HKGCC Business Case Competition was eye-opening for me. As a team leader, I had to ensure everyone communicated well and worked together seamlessly. We tackled the challenge by imagining it was our own office and brainstormed what kind of environment we’d be excited to work in every day. We came up with ideas to make the office more modern and supportive of employee well-being, all while sticking to ESG principles. This experience was not just about winning; it taught me valuable skills like cracking business problems and working collaboratively—skills that are essential for my career development. Most importantly, I’m grateful to my teammates and mentor for their support and insights, which made this journey truly enriching and fulfilling.”
(by Miss Leung Hoi Kiu, Stephanie)
“Participating in the HKGCC Case Competition was a truly transformative experience that greatly enhanced my strategic thinking, teamwork, and problem-solving skills. The competition challenged me to analyze intricate business problems, think critically under pressure, and develop practical yet innovative solutions. Working closely with a diverse group of peers from various majors provided me with the opportunity to engage with unique perspectives and approaches, broadening my understanding of how different disciplines can contribute to solving complex issues. This diverse collaboration not only allowed me to appreciate the value of differing opinions but also taught me how to synthesize ideas effectively, balance conflicting viewpoints, and build consensus within a team.”
(by Miss Pan Ho Man, Vivian)
Champion (Jardine Matheson track)
“HKGCC Business Case Competition is a great opportunity to learn about the organizational culture of our chosen company, Jardine Engineering Corporation, and explore how we can embed sustainability into both their office operations and frontline worker practices, ensuring a unified approach across divisions. I am excited to drive cultural and sustainable transformation through innovative ideas, while also addressing pressing issues specific to Hong Kong. During this competition, I was able to draw from my past case competition experiences, lead and work with new team members, and push my abilities to effectively convey and present our ideas.”
(by Miss Law Lok Yee Nori)
1st Runner-up (Jardine Matheson track)
“The HKGCC Business Case Competition provided a unique opportunity to sharpen my presentation skills, an area that proved crucial in distinguishing our team’s work. The competition involved presenting a strategic analysis of Jardine, which required not just a deep understanding of the case but the ability to communicate complex ideas clearly and concisely to a panel of industry professionals. In contrast to traditional finance internships, where technical analysis often takes centre stage, this competition emphasized the importance of presenting strategic concepts in a way that resonates with a broader audience.”
(by Miss Lin Yi-han, Claire)
“Our team worked on a case for Jardine Engineering Corporation, focusing on developing ESG solutions to enhance client offerings and internal corporate culture. Despite geographic challenges, with most team members located internationally, we successfully collaborated via Zoom. This experience not only refined our strategic problem-solving skills but also highlighted the importance of adaptability and effective remote collaboration in addressing key business challenges like ESG.”
(by Miss Ho Lucine Tsz Ying)
“This competition has provided an exceptional opportunity to challenge and deepen my understanding of corporate sustainability integration. I am sincerely grateful to have collaborated with such supportive teammates as we jointly examined how to apply our collective experiences and knowledge to a real-world organization—Jardine Engineering Corporation. By leveraging their extensive resources, we aimed to create a meaningful social impact, making this experience both professionally enriching and aligned with the commitment to social responsibility.”
(by Miss Shum Wa Ching, Corrine)
“The opportunity to present to industry leaders and receive recognition for our innovative approach was incredibly rewarding, affirming my strategic thinking. Collaborating with my teammates to tackle real-world challenges not only pushed me to innovate and adapt but also made this journey truly memorable, inspiring me to explore further opportunities in the business world.”
(by Miss Yan Yu, Angel)
2nd Runner-up (MTR track)
“As a New Hongkonger who moved from Guangzhou to Hong Kong for university, I found it challenging to adjust from a slower-paced environment to the fast-paced, dynamic nature of Hong Kong. The MTR is not only the city’s transportation backbone but also a key player in its commercial and infrastructure development. Seeing Hong Kong’s lifeline support both locals and newcomers unfamiliar with the system is something I deeply appreciate. Conducting research on the MTR, collaborating with my team to generate innovative ideas, and gaining a deeper understanding of the corporation’s objectives and strategic direction have been an invaluable learning experience.”
(by Miss Leung Ting Man)
“Participating in this competition taught me the value of teamwork and creative problem-solving. While researching, I realised how crucial it is for large companies like the MTR to continually innovate and adapt to the changing demographics of their users. I also learned how to analyse data and feedback effectively to create actionable strategies that address real challenges faced by ‘New Hongkongers’, such as language barriers and unfamiliarity with the transport system.”
(by Mr. Li Zonghan)
“This competition was an eye-opening experience in understanding how businesses can balance profitability with social responsibility. I discovered the importance of empathy in decision-making, especially when developing strategies for communities like New Hongkongers who may have unique needs. It also allowed me a chance to improve my research and presentation skills while thinking critically about how companies can build stronger connections with their customers.”
(by Miss So Hoi Ching)
