Academic & Professional Qualification
- Ph.D. in Information Systems, City University of Hong Kong, 2024
- Ph.D. in Management, Xi’an Jiaotong University, 2024
- B.S. in Management, Xi’an Jiaotong University, 2017
Biography
Ashley Yunhui Wang joined HKU Business School in 2024. Her research interests lie in multimodality and generative AI in contexts such as live streaming commerce, short video commerce, art marketing, social services, and team collaboration. Her research is primarily grounded in theorization, econometric analysis, machine learning, and computer vision techniques, as well as in laboratory experiments, surveys, and case studies.
Teaching
- IIMT1640: Probability and Statistics for Business
Research Interest
- Live Streaming Commerce
- Short Video Commerce
- Generative AI
- Team Collaboration