1st Runner-up of the Asian Business Case Competition 2022


Asian Business Case Competition (ABCC) is an international undergraduate business case competition hosted by the Nanyang Technological University (NTU). It aims to gather the brightest students from business schools across Europe, North America and Asia Pacific to put their analytical thinking competencies and communication skills to the test by solving real-life business problems.

In light of the COVID-19 pandemic situation, ABCC 2022 was organised wholly virtual by NTU’s premier case club Business Solutions. Sponsored by StraitsX, the leading payments infrastructure for digital assets in Southeast Asia, this year’s theme focused on the digital asset industry and innovative solutions to solve pain points within the industry.

Award: 1st Runner-up

Team List:

Mr. Chung Muk Yan, BSc(QFin), Year 2

Mr. Fung Hok Ching Harold, BFin(AMPB), Year 2

Miss Ho Hiu Lam, BBA(IBGM), Year 2

Miss Jung Suyeon, BBA(IBGM), Year 3


Faculty Advisor:

Dr. Winnie S. C. Leung, Assistant Dean (Undergraduate)


Students Sharing:

“Participating in the Asian Business Case Competition was a fun and unique experience. At the start, we found the case challenging due to its tech nature and the unfamiliar context. However, we managed to pull through in the end and came up with a strategy that we were satisfied with. Throughout this competition, I was able to hone my case cracking skills and at the same time gained practical knowledge in the digital assets field. I also seized this precious opportunity to learn from the professional judges and the teams from all around the world.

Last but not least, I would like to thank my teammates for their immense effort and unconditional support. I would not have gone this far without them. I would also like to express my gratitude to Dr. Winnie Leung, Ms. Kit Hau and our case coach Ms. Pipin Tasdyata for their guidance and continued support in the training and feedback sessions.”

– Chung Muk Yan, BSc(QFin)


“The Asian Business Case Competition was the first time we worked together as a team, and it had been a fruitful experience. As the person in charge of the tech part of our strategy, I had learned a lot about blockchain and cryptocurrency. The case had also sharpened my research and presentation skills.

Kudos to my teammates for all the hard work and dedication. Each of us had played to our strengths, and through a clear division of labour, we were able to make it through. Furthermore, I could not be more grateful for the support from Dr. Winnie Leung and Ms. Pipin Tasdyata. We could not have done it without their guidance.”

– Fung Hok Ching Harold, BFin(AMPB)


“I was honoured to be selected as one of the representatives of HKU Business School to compete in the Asian Business Case Competition 2022. I hope to thank all members from my team – Team Bash at It, who contributed according to their diverse talents. Stablecoin was a relatively unfamiliar topic for us before the competition, but I am glad that we had a “bash at it”. We overcame this challenge in the end by conducting in-depth research and analysis into the expansion capabilities of stablecoins in ASEAN countries and real-life applications of digital assets. I realised we were able to complement each other in various aspects. Last but not least, I would like to express my deepest gratitude towards Dr. Winnie Leung, Ms. Pipin Tasdyata and staff of HKU Business School for their guidance and support throughout the competition.”

– Ho Hiu Lam, BBA(IBGM)


“Participating in the Asian Business Case Competition 2022 had enhanced my case journey, equipping me with empowerment skills and business acumen. Mainly, I understood the vitality of building trust within the team and being open to providing honest feedback for refinement. I was lucky to have collaborated with like-minded individuals driven by curiosity, as they guided, motivated, and inspired me with diverse insights and perseverance. This competition had also enriched my understanding of the dynamic crypto world, especially the broad applications of stablecoins. All in all, we strived to sharpen our thinking skills and believe in ourselves with the immense support from Dr. Winnie Leung and Ms. Pipin Tasdyata. We had a great “bash at it!”

– Jung Suyeon, BBA(IBGM)

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