Theresa Anna KWON
Prof. Theresa Anna KWON
市场学
Assistant Professor

3917 0448

KK 725

Academic & Professional Qualification
  • Ph.D. in Marketing, University of Pittsburgh, 2024
  • Ph.D. in Retail, Hospitality, and Tourism Management, University of Tennessee, 2019
  • M.S. in Textiles, Merchandising, and Fashion Design, Seoul National University, 2014
  • B.S. in Clothing and Textiles (Cum Laude), Seoul National University, 2012
Biography

Theresa (Tess) Kwon is an Assistant Professor of Marketing at the University of Hong Kong’s Business School.

Kwon studies consumer behavior in social contexts, with particular expertise in shared consumption, solo and joint decision-making, choices for self and others, and how they affect consumer well-being. Her dissertation sheds light on novel factors that shape consumers’ decisions about whether to engage in consumption activities by themselves or with others in the first place.

Kwon’s research has been recognized with several prestigious awards and honors, including the SCP Schumann Dissertation Proposal Award (2022), the John A. Howard/AMA Doctoral Dissertation Award Honorable Mention (2024), and the AMS Mary Kay Doctoral Dissertation Award Finalist (2025).

Teaching
  • Marketing Research (MKTG 3502)
Research Interest
  • Shared consumption
  • Solo and joint decision-making
  • Choices for self and others
  • Consumer well-being
Selected Publications
Awards and Honors
  • AMS Mary Kay Doctoral Dissertation Award Finalist, 2025
  • John A. Howard/AMA Doctoral Dissertation Award Honorable Mention, 2024
  • Haring Symposium Doctoral Fellow, Indiana University, 2023
  • The Inman Family Fund Award, University of Pittsburgh, 2021, 2023
  • SCP Schumann Dissertation Proposal Competition Winner, 2022
  • AMA-Sheth Doctoral Consortium Fellow, 2022
  • Sheth Scholar Fellowship, University of Pittsburgh, 2019, 2022
  • ELG Fellowship, University of Pittsburgh, 2019