Mengzhou (Austin) ZHUANG
Prof. Mengzhou (Austin) ZHUANG
市场学
Assistant Professor

3910 2183

KK 706

Publications
A brave new world for marketing

As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.

一脉相承的市场学:庄梦舟博士

庄博士不仅是一个专门研究在线广告和多渠道战略的学者,他还是一个热衷于教学,充满活力的教学人员。