Professor Jingcun Cao Awarded the Faculty Knowledge Exchange Award 2025
Congratulations to Professor Jingcun Cao on being awarded the Faculty Knowledge Exchange Award 2025!
Professor Jingcun Cao is a rising young scholar in the field of Marketing. He has been conducting research on the mobile application ecosystem since 2019, with two academic papers published and two working papers currently under review at top-tier business journals. Beyond pursuing research excellence, he has been keenly devoted to Knowledge Exchange activities which made a profound impact on the governance and quality of the mobile applications ecosystem.
His research findings have been successfully translated into practical tools to respond to societal and policy needs, including improving the quality of digital products, promoting fair competition, and enhancing digital governance. In particular, his development of patented deep learning algorithms has been adopted by leading platforms such as Vipshop (an online discount retailer for brands in China), Qimai Technology (mobile App analytics firm) and Shuye Information Technology (AI company in mental health) to enhance App recommendation systems, user preference modelling, and authenticity verification.
Moreover, Professor Cao has been actively engaging with external non-academic community through invited talks and consultation sessions with leading organisations such as China Emissions Exchange Guangzhou, DiDi Global, Wandoujia.com, Vipshop and Qimai Technology. The connection he has established with the business industry and public sector is another strong indication of the impact of his work.
