Conference on Behavioural Science
in the Age of AI and Social Media 2024

May 3, 2024 (Friday) | HKU-iCube

About

The Conference on Behavioural Science in the Age of AI and Social Media will be held on May 3, 2024, at The University of Hong Kong. The conference is sponsored by the HKU Business School’s Institute of Behavioural and Decision Science (IBDS) and Area of Innovation and Information Management (IIM). The objective of this one-day conference is to create a forum for researchers from multiple business disciplines, such as marketing, operations management, and information systems, to exchange behavioural insights into AI, social media, and other emerging phenomena and issues.

Organisers

Institute of Behavioural and Decision Science (IBDS), and
Area of Innovation and Information Management (IIM), HKU Business School

Date:May 3, 2024 (Friday)
Venue:HKU iCube, Room 4005-07, 40/F, Two Exchange Square, 8 Connaught Place, Central
Language:English
Format:Face-to-face


Speakers
(Surnames in alphabetical order)

  • Selin ATALAY
    Professor of Marketing,
    Frankfurt School of Finance & Management

  • Michael CHAU
    Professor and Deputy Area Head of Innovation and Information Management,
    HKU Business School

  • Maggie Chuoyan DONG
    Professor and Head of School of Marketing,
    UNSW, Sydney

  • Mirko KREMER
    Professor of Supply Chain Management, Frankfurt School of Finance & Management; 
    Department editor, Production and Operations Management;
    Associate editor, Operations Research

  • Leonard LEE
    Professor of Marketing,
    Director of Lloyd’s Register Foundation Institute for the Public Understanding of Risk,
    NUS Business School

  • Chuan Hoo TAN
    Associate Professor and Deputy Head of Department of Information Systems and Analytics,
    National University of Singapore

  • Yulan (Amanda) WANG
    Professor and Associate Head of Department of the Logistics and Maritime Studies,
    Faculty of Business, Hong Kong Polytechnic University

  • Jing XU
    Professor of Marketing,
    Guanghua School of Management, Peking University

  • Kuangjie ZHANG
    Associate Professor of Marketing and Academic Director for the MSc Marketing Science Program,
    Nanyang Business School


(Conference programme coming soon)

Registration

We welcome colleagues, practitioners, and research students to attend the Conference. There is no registration fee*.

Lunch will be provided by the conference. Seats are limited. Successful registrants will receive a confirmation email from the organiser before the event day.

* Participants will be responsible for covering the passage and accommodation costs.

** [Due to the high number of registration requests, we temporarily close the registration in view of the capacity of the conference venue. We will process the current registration requests first and then re-open the registration if there are still quota available.]

 

Contact

Institute of Behavioural and Decision Science (IBDS), HKU Business School at ibds@hku.hk

Gallery

Programme Rundown

8:30 – 9:00am Registration

9:15 – 10:00am
“When Herding Cues Backfire: Examining Contrarian Behavior in Online Service Marketplaces”

Heshan Sun
Professor of Management Information Systems, The University of Oklahoma
Senior Editor, Journal of the Association for Information Systems

Chair: Professor Yulin Fang, IDEI Director

10:00 – 10:45am
“The Role of Top-down Attention and Bottom-Up Salience in Context Sensitive Choice”

Soo Hong Chew
Professor, Southwestern University of Finance & Economics
Fellow, Econometric Society

Chair: Professor Echo Wan, IBDS Director

10:45 – 11:00am: Coffee Break

11:00 – 11:45am
“Order Matters: Rating Service Professionals Reduces Tipping Amount on Digital Platforms”

Alison Xu
Associate Professor, Minnesota University
Associate Editor, Service Science

Chair: Dr Michael Jia, IBDS Associate Director

11:45am – 12:30pm
“Malleable AI Aversion: A Moral Intuition Perspective” 

Adelle Yang
Assistant Professor
National University of Singapore

Chair: Dr Michael Jia, IBDS Associate Director

12:30 – 2:00pm: Lunch

2:00 – 2:45pm
“Cyber Income Inequality”

Yang You
Assistant Professor in Finance
The University of Hong Kong

Chair: Professor Yulin Fang, IDEI Director

2:45 – 3:30pm
Keynote Speech: “Behavioural Science in the Age of Smart Technology: Perspectives from MIS Quarterly”

Andrew Burton-Jones
Future of Health Research Hub Lead & Professor, The University of Queensland
Editor-In-Chief, MIS Quarterly

Chair: Professor Jack Jiang, Area Head, Innovation and Information Management

3:30 – 3:45pm: Coffee Break

3:45 – 4:30pm
“How Product Display Orientation Affects Customers’ Product Satisfaction in Online Purchase: A Choice Closure Perspective”

Yanli Jia
Associate Professor in Marketing
Xiamen University

Chair: Professor Yulin Fang, IDEI Director

4:30 – 5:15pm
“ChatGPT vs. Google: A Comparative Study of User Behaviors and Search Performance”

Hailiang Chen
Associate Professor in Innovation and Information  Management
The University of Hong Kong

Chair: Professor Echo Wan, IBDS Director

5:15 – 6:00pm
“An Empirical Study of Algorithm-Induced Online Information Misallocation”

Miaozhe Han
PhD Candidate in Decision Sciences and Managerial Economics
The Chinese University of Hong Kong

Chair: Professor Echo Wan, IBDS Director

6:00 – 6:15pm

Closing Remarks

Keynote Speaker

Professor Andrew Burton-Jones
Future of Health Research Hub Lead & Professor, The University of Queensland
Editor-In-Chief, MIS Quarterly

Bio
Andrew Burton-Jones is a Professor of Business Information Systems at the UQ Business School, University of Queensland, Australia. He has a Bachelor of Commerce (Honours) and Master of Information Systems from the University of Queensland (UQ), and a Ph.D. from Georgia State University. Before returning to UQ, he was on the faculty of the Sauder School of Business, University of British Columbia (UBC). Andrew conducts research on systems analysis and design, the effective use of information systems, and improvements in research methodology. Much of his research on these topics is situated in the healthcare context, where he seeks to understand and help facilitate the digital transformation of healthcare. He is also extensively involved in education and service activities in the digital health domain. Prior to his academic career, he was a senior consultant in a big-4 accounting/consulting firm. He is a Fellow of the Academy of Social Sciences of Australia, Fellow of the Association for Information Systems, and the current Editor-in-Chief of MIS Quarterly.

Organising Committee

.

Professor Echo Wan Director, Institute of Behavioural and Decision Science HKU Business School

Professor Yulin Fang
Director, Institute of Digital Economy and Innovation
HKU Business School

Professor Zhenhui Jack Jiang
Academic Area Head, Innovation and Information Management
HKU Business School

Dr. He Michael Jia Associate Director, Institute of Behavioural and Decision Science HKU Business School
Dr. Yiwen Zhang Associate Director, Institute of Behavioural and Decision Science HKU Business School