The Conference on Behavioural Science for Business Relevance took place on June 23, 2025, at HKU iCube. Hosted by the HKU Business School’s Institute of Behavioural and Decision Science (IBDS), the event brought together more than 70 researchers, academics, and industry professionals from diverse fields, including marketing, information systems, business analytics, and management.
The one-day conference aimed to create a dynamic forum for experts to share insights, discuss emerging trends, and explore practical applications of behavioural science in business. It featured:
- Keynote speeches by Prof. Mathew Isaac and Prof. Han Zhang
- Presentations by Prof. Francesca Valsesia, Prof. Haipeng Shen, Prof. Jing (Alice) Wang, Prof. Jingyu Zhang, Prof. Rupali Kaul, and Prof. Yunlu Yin
These sessions focused on how behavioural research can enhance decision-making, consumer behaviour, and organisational strategies. Attendees had opportunities to network, collaborate, and exchange ideas on improving business practices through behavioural insights.
By fostering cross-disciplinary discussions, the conference bridged the gap between academic research and real-world business challenges, ensuring behavioural science continues to drive innovation and corporate relevance.
Organisers
Institute of Behavioural and Decision Science (IBDS)
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Date and Time: |
June 23, 2025 (Monday) 08:30 – 17:30 |
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Venue: |
HKU iCube, Room 4005-07, 40/F, Two Exchange Square, 8 Connaught Place, Central |
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Language: |
English |
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Format: |
Face-to-face |
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*Registration: |
We welcome colleagues and research students to attend the Conference. Registration closed |
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*Notes: |
(1) Due to capacity constraints of the conference venue, priority will be given to faculty members. (2) The registration link will be closed when the capacity is reached. (3) Successful registration will be confirmed and notified by the conference organizers via email. |
8:30 – 9:00am Registration
9:15 – 10:00am
“When Herding Cues Backfire: Examining Contrarian Behavior in Online Service Marketplaces”
Heshan Sun
Professor of Management Information Systems, The University of Oklahoma
Senior Editor, Journal of the Association for Information Systems
Chair: Professor Yulin Fang, IDEI Director
10:00 – 10:45am
“The Role of Top-down Attention and Bottom-Up Salience in Context Sensitive Choice”
Soo Hong Chew
Professor, Southwestern University of Finance & Economics
Fellow, Econometric Society
Chair: Professor Echo Wan, IBDS Director
10:45 – 11:00am: Coffee Break
11:00 – 11:45am
“Order Matters: Rating Service Professionals Reduces Tipping Amount on Digital Platforms”
Alison Xu
Associate Professor, Minnesota University
Associate Editor, Service Science
Chair: Dr Michael Jia, IBDS Associate Director
11:45am – 12:30pm
“Malleable AI Aversion: A Moral Intuition Perspective”
Adelle Yang
Assistant Professor
National University of Singapore
Chair: Dr Michael Jia, IBDS Associate Director
12:30 – 2:00pm: Lunch
2:00 – 2:45pm
“Cyber Income Inequality”
Yang You
Assistant Professor in Finance
The University of Hong Kong
Chair: Professor Yulin Fang, IDEI Director
2:45 – 3:30pm
Keynote Speech: “Behavioural Science in the Age of Smart Technology: Perspectives from MIS Quarterly”
Andrew Burton-Jones
Future of Health Research Hub Lead & Professor, The University of Queensland
Editor-In-Chief, MIS Quarterly
Chair: Professor Jack Jiang, Area Head, Innovation and Information Management
3:30 – 3:45pm: Coffee Break
3:45 – 4:30pm
“How Product Display Orientation Affects Customers’ Product Satisfaction in Online Purchase: A Choice Closure Perspective”
Yanli Jia
Associate Professor in Marketing
Xiamen University
Chair: Professor Yulin Fang, IDEI Director
4:30 – 5:15pm
“ChatGPT vs. Google: A Comparative Study of User Behaviors and Search Performance”
Hailiang Chen
Associate Professor in Innovation and Information Management
The University of Hong Kong
Chair: Professor Echo Wan, IBDS Director
5:15 – 6:00pm
“An Empirical Study of Algorithm-Induced Online Information Misallocation”
Miaozhe Han
PhD Candidate in Decision Sciences and Managerial Economics
The Chinese University of Hong Kong
Chair: Professor Echo Wan, IBDS Director
6:00 – 6:15pm
Closing Remarks
Professor Mathew Isaac
Thomas F. Gleed Chair of Business Administration
Professor and Chair of Department of Marketing, Seattle University
Associate Editor, Journal of Marketing Research, Journal of Consumer Psychology
Professor Han Zhang
Chair Professor of Information Systems
Dean of School of Business, Hong Kong Baptist University
Professor Rupali Kaul
Assistant Professor of Marketing
INSEAD Business School
Professor Haipeng Shen
Patrick S C Poon Professor in Analytics and Innovation
Chair of Business Analytics and Innovation
Associate Dean (EMBA and IMBA) of HKU Business School, The University of Hong Kong
Professor Francesca Valsesia
Associate Professor of Marketing and Evert McCabe Endowed Fellow, University of Washington
Professor Jing (Alice) Wang
Professor of Marketing and Henry B. Tippie Research Fellow, University of Iowa
Professor Yunlu Yin
Associate Professor of Marketing, Fudan University
Professor Jingyu Zhang
Professor, Institute of Psychology, Chinese Academy of Sciences
Professor Yulin Fang
Director, Institute of Digital Economy and Innovation
HKU Business School
Professor Zhenhui Jack Jiang
Academic Area Head, Innovation and Information Management
HKU Business School
