Conference on Digital Innovation and
Transformation in the Age of AI

July 12, 2024 (Friday) | HKU-iCube

About

The Conference on Digital Innovation and Transformation in the Age of AI was held on July 12, 2024, at the University of Hong Kong. The conference is sponsored by the HKU Business School’s Institute of Digital Economy and Innovation (IDEI) and Area of Innovation and Information Management (IIM).  The objective of this one-day Conference is to provide a platform for industry experts, researchers, and professionals to convene and discuss the latest trends, challenges, and opportunities in the realm of digital innovation and transformation within the context of the rapidly evolving landscape of AI. The conference aims to inspire, educate, and empower attendees to navigate the complexities of digital transformation and harness the power of AI to drive sustainable growth and success in today’s dynamic business environment.

Organisers

Institute of Digital Economy and Innovation (IDEI), and
Area of Innovation and Information Management (IIM), 
HKU Business School

Date: July 12, 2024 (Friday)
Venue: HKU iCube, Room 4005-07, 40/F, Two Exchange Square, 8 Connaught Place, Central
Language: English
Format: Face-to-face

Contact

Institute of Digital Economy and Innovation (IDEI), HKU Business School at idei@hku.hk

Conference on Digital Innovation and Transformation in the Age of AI

The Conference on Digital Innovation and Transformation in the Age of AI was successfully held on July 12, 2024, at HKU-iCube. Hosted by the HKU Business School’s Institute of Digital Economy and Innovation (IDEI) and the Area of Innovation and Information Management (IIM), the event brought together over 50 researchers, professionals, and industry experts. Participants engaged in discussions on the latest trends, challenges, and opportunities in digital innovation and transformation within the rapidly evolving AI landscape.

 

Professor Yulin Fang, IDEI Director and Professor of Innovation and Information Management at HKU Business School, welcomed attendees with remarks highlighting the conference’s aim to offer valuable insights and strategies for navigating digital transformation complexities and leveraging AI for sustainable growth and success in today’s dynamic business environment.

Professor Dongjun (D. J.) Wu, the Ernest Scheller Jr. Chair and Professor of Information Technology Management at the Georgia Institute of Technology, and Department Editor of Management Science, delivered an insightful speech titled “Endless Digital Business Model Innovation.” Professor Rajiv Kohli, the John N. Dalton Professor of Business at the College of William & Mary and Senior Editor of Information Systems Research, explored the multifaceted impacts of AI on digital innovation in his presentation titled “Digital Innovation with AI: Human, Organizational and Legal Issues.” Juan (Jane) Feng, the Hon Hai Chair Professor at Tsinghua University and Senior Editor of Information Systems Research, addressed the limitations and challenges of federated learning in promoting data collaboration across firms with her speech “Is Technology Panacea? Why Federated Learning Does Not Necessarily Lead to Inter-Firm Data Collaboration.”

Professor Jianliang (Leon) Zhao, the Presidential Chair Professor at the Chinese University of Hong Kong (Shenzhen), Co-Head of Information Systems and Operations Management, and Director of the Center on Blockchain and Intelligent Technology, offered a comprehensive analysis on blockchains through his speech “Optimization of Collective Incentive Mechanism in Public Permissioned Blockchains: A Multi-Method Perspective.” Professor Zhenhui (Jack) Jiang, the Padma and Hari Harilela Professor in Strategic Information Management at the University of Hong Kong, discussed the nuances and challenges of evaluating large language models in his presentation titled “Large Language Model Assessment in Chinese and English Contexts.”

Professor Wonseok Oh, the K.C.B. Chair Professor of Information Systems at the Korea Advanced Institute of Science and Technology and Senior Editor of Information Systems Research, highlighted the transformative potential of AI in the publishing industry with his speech “Bestseller Prediction in E-Book Markets: Leveraging Consumption Patterns with Machine Learning.” Lastly, Professor Xi Li, Professor in Marketing at the University of Hong Kong, Director of the Asia Case Research Center, and Associate Director of the Institute of Digital Economy and Innovation, emphasized the significance of historical pricing data for understanding and predicting market trends in his speech titled “Learning from Historical Prices.

Throughout the day, the sessions were chaired by esteemed academics, including Prof. Yulin Fang, IDEI Director; Prof. Junhong Chu, CIE Associate Director; Prof. Michael Chau, Deputy Area Head of IIM and Prof. Hailiang Assistant Dean Professor in IIM. Their insightful sharing and guidance stimulated and engaged the audience with innovative ideas.

The diverse range of topics and expert perspectives provided attendees with a comprehensive understanding of the current and future landscape of digital innovation.

Programme Rundown

8:30 – 9:00am Registration

9:15 – 10:00am
“When Herding Cues Backfire: Examining Contrarian Behavior in Online Service Marketplaces”

Heshan Sun
Professor of Management Information Systems, The University of Oklahoma
Senior Editor, Journal of the Association for Information Systems

Chair: Professor Yulin Fang, IDEI Director

10:00 – 10:45am
“The Role of Top-down Attention and Bottom-Up Salience in Context Sensitive Choice”

Soo Hong Chew
Professor, Southwestern University of Finance & Economics
Fellow, Econometric Society

Chair: Professor Echo Wan, IBDS Director

10:45 – 11:00am: Coffee Break

11:00 – 11:45am
“Order Matters: Rating Service Professionals Reduces Tipping Amount on Digital Platforms”

Alison Xu
Associate Professor, Minnesota University
Associate Editor, Service Science

Chair: Dr Michael Jia, IBDS Associate Director

11:45am – 12:30pm
“Malleable AI Aversion: A Moral Intuition Perspective” 

Adelle Yang
Assistant Professor
National University of Singapore

Chair: Dr Michael Jia, IBDS Associate Director

12:30 – 2:00pm: Lunch

2:00 – 2:45pm
“Cyber Income Inequality”

Yang You
Assistant Professor in Finance
The University of Hong Kong

Chair: Professor Yulin Fang, IDEI Director

2:45 – 3:30pm
Keynote Speech: “Behavioural Science in the Age of Smart Technology: Perspectives from MIS Quarterly”

Andrew Burton-Jones
Future of Health Research Hub Lead & Professor, The University of Queensland
Editor-In-Chief, MIS Quarterly

Chair: Professor Jack Jiang, Area Head, Innovation and Information Management

3:30 – 3:45pm: Coffee Break

3:45 – 4:30pm
“How Product Display Orientation Affects Customers’ Product Satisfaction in Online Purchase: A Choice Closure Perspective”

Yanli Jia
Associate Professor in Marketing
Xiamen University

Chair: Professor Yulin Fang, IDEI Director

4:30 – 5:15pm
“ChatGPT vs. Google: A Comparative Study of User Behaviors and Search Performance”

Hailiang Chen
Associate Professor in Innovation and Information  Management
The University of Hong Kong

Chair: Professor Echo Wan, IBDS Director

5:15 – 6:00pm
“An Empirical Study of Algorithm-Induced Online Information Misallocation”

Miaozhe Han
PhD Candidate in Decision Sciences and Managerial Economics
The Chinese University of Hong Kong

Chair: Professor Echo Wan, IBDS Director

6:00 – 6:15pm

Closing Remarks

Keynote Speaker

Professor Andrew Burton-Jones
Future of Health Research Hub Lead & Professor, The University of Queensland
Editor-In-Chief, MIS Quarterly

Bio
Andrew Burton-Jones is a Professor of Business Information Systems at the UQ Business School, University of Queensland, Australia. He has a Bachelor of Commerce (Honours) and Master of Information Systems from the University of Queensland (UQ), and a Ph.D. from Georgia State University. Before returning to UQ, he was on the faculty of the Sauder School of Business, University of British Columbia (UBC). Andrew conducts research on systems analysis and design, the effective use of information systems, and improvements in research methodology. Much of his research on these topics is situated in the healthcare context, where he seeks to understand and help facilitate the digital transformation of healthcare. He is also extensively involved in education and service activities in the digital health domain. Prior to his academic career, he was a senior consultant in a big-4 accounting/consulting firm. He is a Fellow of the Academy of Social Sciences of Australia, Fellow of the Association for Information Systems, and the current Editor-in-Chief of MIS Quarterly.

Organising Committee

.

Professor Echo Wan Director, Institute of Behavioural and Decision Science HKU Business School

Professor Yulin Fang
Director, Institute of Digital Economy and Innovation
HKU Business School

Professor Zhenhui Jack Jiang
Academic Area Head, Innovation and Information Management
HKU Business School

Dr. He Michael Jia Associate Director, Institute of Behavioural and Decision Science HKU Business School
Dr. Yiwen Zhang Associate Director, Institute of Behavioural and Decision Science HKU Business School